Let’s talk about

Zaki Azedani• Worked 2 years in IUM Finland

Media Agency as a Social Media Planner

• Author of the book ”Quick Guide To Social Media Marketing”

• Specialized in personal branding• Entrepreneur – Zakisome

Agenda• What is LinkedIn?• How to use it?• Why you should be there?• Personal branding• Updating your profile• Building a network• Linkedin for business

What is LinkedIn?

Business-oriented social media platform that is mainly used for professional networking

Basic facts about LinkedIn• Launched in 2003• Over 400 million users (870 000 in Finland)• Biggest professional social media channel• Works also as a mobile application

How to use LinkedIn?

Why you should be there?• Stay in touch with contacts• Endorse each others skills• Stay up to date about your field of business• Personal branding

Personal branding exerciseWrite down • 5 skills that you want to be known for• 3 topics that you could share updates about• 3 LinkedIn contacts that have similar education

or work experiance as you do

Example – Zaki5 skills: Social Media Marketing, Marketing Strategy, Public Speaking, Digital Marketing, Facebook Marketing

3 topics: Social Media, Digital Marketing, Entrepreneurship

3 LinkedIn contacts: Coworker, Competitor, Schoolmate

Personal branding• Have a profile that supports your brand

o Your professional headlineo Profile pictureo Summaryo Skills

• Publish blog posts to LinkedIn• Add Slideshare presentations• Share useful articles to your network

Updating LinkedIn profile• Get a nice profile picture• Schedule a two hour chunk of time• Gather all your documents• Start with the summary• Let LinkedIn tutorial guide you when updating

your profile

Updating LinkedIn profile

Why build your network?

Audience

Visibility

Customers

Collaborations

Status

LinkedIn for business

Things to remember• Keep updating your profile regularly• Network State of Mind• Do a favour, share useful content!

Zaki Azedani

www.zakisome.fi

/Zakisome/Zakisome

Thank you!