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Lets Play a Game…. Lisa Frederick. Bobi DePauw. Life is short. Watch TV. The “Yellow” Campaign. SHIFT _ SHIFT _ advertising SHIFT _ creativity SHIFT _ thinking. SHIFT _. SHIFT _ expectations. Think Different. Think Different. It just keeps going and going and going…. Lee Clow. - PowerPoint PPT Presentation

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  • Lets Play a GameLisa FrederickBobi DePauw

  • Life is short.Watch TV.

  • The Yellow Campaign

  • SHIFT_

    SHIFT_advertisingSHIFT_creativitySHIFT_thinking

  • SHIFT_SHIFT_expectations

  • Think Different.

  • Think Different.

  • It just keeps going and going and going

  • Lee Clow

  • CreativityAdvertising is an ART not a business.People want to be entertained. If you can do that you can get them to listen.In his ads you know what he is selling, your not left confused or wondering what the point of it was. They are direct, to the point, but most importantly you want to watch because they grab your interest.

  • His AgencyIn Los AngelesChiat/DayGiven room to be creative, known as Advertising City.Divided into neighborhoods that are reached by walking down Main Street.You cant force people to be creative, but you can create an environment where creativity is more likely to happen.