let’s identify these types of segmentation
DESCRIPTION
Let’s Identify These Types of Segmentation. 42 year-old woman. Demographic. Marathon runner. Psychographic. Prefers beverages without sugar. Psychographic/Behavioral. Grandparents with 10 grandchildren. Demographic. North Carolina Mountains. Geographic. Prefers adventurous vacations. - PowerPoint PPT PresentationTRANSCRIPT
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Let’s Identify Let’s Identify These Types of These Types of SegmentationSegmentation
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42 year-old woman 42 year-old woman
DemographicDemographic
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Marathon runner Marathon runner
PsychographicPsychographic
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Prefers beverages Prefers beverages without sugar without sugar
Psychographic/BehavioralPsychographic/Behavioral
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Grandparents with 10 Grandparents with 10 grandchildren grandchildren
DemographicDemographic
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North Carolina Mountains North Carolina Mountains
GeographicGeographic
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Prefers adventurous Prefers adventurous vacations vacations
PsychographicPsychographic
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NBA cheerleader NBA cheerleader
Demographic/PsychographicDemographic/Psychographic
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Newly married couple Newly married couple
DemographicDemographic
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Earns $100,000+ a year Earns $100,000+ a year
DemographicDemographic
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Received a Masters Received a Masters Degree from UNC Degree from UNC
DemographicDemographic
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Cayman Islands Cayman Islands
GeographicGeographic
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Cold climate Cold climate
GeographicGeographic
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Attends worship service Attends worship service every Sunday every Sunday
PsychographicPsychographic
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Enjoys day trips Enjoys day trips
Psychographic/GeographicPsychographic/Geographic
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Prefers watching Prefers watching television television
PsychographicPsychographic
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Frequently purchases Frequently purchases products with warranties products with warranties
BehavioralBehavioral