let's go mobile
Post on 11-Sep-2014
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Slides supporting presentation outlining development of mobile channel for client.TRANSCRIPT
Let’s Go Mobile
Presented by
Kristin Sundin Brandt
Sundin Associates, Inc.
About Sundin Associates
When it comes to banks,we’re the strong, silent type.
Member FDIC NBTC.com • 781.937.5400
Acton • Billerica • Burlington • Chelmsford Littleton • Melrose • Westford • Woburn
While other banks are busy promoting themselves,we’ve been quietly serving customers seeking a stable and secure financial haven.For more than 50 years, Northern Bank & Trust Companyhas offered local consumers and businesses a solid, safe bankingalternative. Our prudent approach has earned the loyalty of ourcustomers – and praise from independent observers. We havea 4-Star Rating from Bauer Financial. We were named one of America’s top three community banks by SNL Financial. And wewere ranked among the Top 10 Lenders by the Warren Group.
Ready for a local bank that puts you first? Discover Northern Bank & Trust Company.
9.625" x 7"
Find us and enter to win a GPS! Stop in at any of our 11 offices and enter to win a Garmin GPS in our “Find Us” drawing. Hurry . . . you must enter by November 19th.No purchase or account, is necessary to win. Drawing will be held on November 21, 2011.
Why the area’s best community bank is alsoits best kept secret.
Member FDIC NBTC.com • 781.937.5400
Acton • Billerica • Burlington • Chelmsford Littleton • Melrose • Westford • Woburn
Some banks focus on promoting their services.We focus our energy on serving our customers.
For more than 50 years, Northern Bank & Trust Company hasbeen quietly serving local customers from Woburn to Acton.That approach has earned us the loyalty of consumers and businesses who value fantastic banking service. It’s also earned us top performance ratings from respected, independent observers.*
Ready for a local bank that puts you first? Discover Northern Bank & Trust Company.
9.625" x 7"
*Awarded 4-star rating from Bauer Financial. Named one of America’stop three community banks by SNL Financial.
Find us and enter to win a GPS! Stop in at any of our 11 offices and enter to win a Garmin GPS in our “Find Us” drawing. Hurry . . . you must enter by November 19th.No purchase or account, is necessary to win. Drawing will be held on November 21, 2011.
Member FDIC
Did you know. . .
Northern Bank & Trust Company is ranked among the top 10 lendersby The Warren Group?
When it comes to banks, we’re thestrong, silent type.
Member FDIC
Did you know. . .
Northern Bank & Trust Companywas awarded a 4-Star rating by Bauer Financial?
Why the area’s best community bank is alsoits best kept secret.Before you leave. . .
Member FDIC
Did you know. . .
You can enter to win a Garmin® GPS?Hurry – you must enter by November 19th.
No purchase or account isnecessary to win. Drawing will be
held on November 21, 2011.
Memo
To: Darren Sawicki
From: Kristin Sundin Brandt
Date: September 21, 2011
Subject: Facebook Advertising
Target: Facebook users, age 18 or older, who live within 10 miles of Acton, Billerica, Burlington, Chelmsford, Chelmsford Center, East Billerica, Littleton, Littleton Common, Melrose, North Billerica, North Woburn, South Chelmsford, Westford or Woburn (1,583,540 users)
275 Mishawum Road • Woburn, MA 01801 • 800.273.6908 Security & Privacy | Legal | Mobile© 2011, Northern Bank & Trust Company. All rights reserved.
Member FDIC
ACCESS YOUR ACCOUNT
Business Services
Personal Services
Wealth Management
Customer Care Center
About | Rates & Calculators | Locations & Hours | Contact
Search our site GO
! Open an account online
! Reorder checks
! Apply for a mortgage
! Surcharge Free ATMs
! Deposit Insurance
! Employment
CONTACT US
Neighbors you can bank on.Northern Bank & Trust Company
Select your service
Online Banking "
#
for your home
TAKE ACTION QUICK LINKS
for your futurefor your business
Log In
! Call 800.273.6908
! Visit one of our o!ces
! Use our contact form
Online Banking
Online Banking for Business
Learn More | Sign Up
Learn More | Sign Up
The area’s best community bankis also its best kept secret.
Find your perfect checking choice
Web Sites
Speciality &Micro Sites
E-mailMarketing
OnlineAdvertising
CMSIntegration Social
Media
Framingham Co-operative Bank
Goes Mobile
• Mobile auto-detect• Formatted for mobile
• No additional content • Dead end
Welcome!Our new mobile web site has been optimized for easy navigating. Click on the "Log In" link below to access your accounts with your mobile device.
• Mobile Banking - LOG IN
• Our Locations & Hours
• Emergency Numbers===
Important disclosure regarding deposit insurance on noninterest-bearing
transaction accounts. Click here for details.
Desktop Version
• Mobile auto-detect• Formatted for mobile• Expanded content• Desktop option
• Limited functionality• Boring
• Mobile auto-detect• Formatted for mobile• Expanded content• Desktop option• Consistent
Find out how easy it is to
avoid surchargeswhen away from home.
Look for the code. Learn something new.Using a free QR code reader, available through yoursmart phone’s app store, you can scan the code belowand learning something new, or surprising.
Look for more codes for additional videos & special offers.
PRSRT STDU.S. POSTAGE
PAIDNATICK, MA
PERMIT NO. 61
Want real commitmentfrom a
business bank?
People you can count on.
People you can count on.828 Concord Street • One Lincoln StreetLoan Center: 160 Cochituate RoadFraminghamBank.com
Ready for a business bankthat says “I do”?
BUSINESS DEVELOPMENT
OFFICER
Michael Bilinsky
Call Mike Bilinsky today at 508.625.0625Looking for a banker who’s ready to commit?
Member FDICMember SIF
We believe real commitment means being there for your business during the good times and the tough times.
You can count on the Business Banking Team at Framingham Co-operative Bank to work with you to understand yourbusiness and provide tailored solutions to help achieve yourgoals. Because that’s what partnership is all about.
We have everything your local business needs:! Free Business Checking! $25K Local Business Line of Credit! SBA Loan Programs! Commercial Real Estate Loans
Scan this code for a special offer from Mike.
www.bankatunited.com
Entrance Sources:/home/MOBILE/FreeFacts.html
Sep 18, 2011 - Oct 18, 2011Comparing to: Site
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35
70
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Sep 19 Sep 26 Oct 3 Oct 10 Oct 17
Pageviews
This page was viewed 274 times via 5 sourcesContent Performance
Pageviews274% of Site Total: 0.36%
UniquePageviews236% of Site Total: 0.38%
Avg. Time onPage00:02:18Site Avg: 00:01:10 (97.44%)
Bounce Rate88.51%Site Avg: 72.03% (22.89%)
% Exit85.77%Site Avg: 51.82% (65.52%)
$ Index$0.00Site Avg: $0.00 (0.00%)
Source Pageviews UniquePageviews
Avg. Time onPage
Bounce Rate % Exit $ Index
Newspaper 244 216 00:01:49 91.20% 88.52% $0.00
(direct) 15 9 00:00:36 55.56% 60.00% $0.00
businessmanageratunited.com 8 5 00:06:09 60.00% 62.50% $0.00
wggb.com 4 3 00:02:33 66.67% 75.00% $0.00
bing 3 3 00:14:31 50.00% 66.67% $0.00
1 - 5 of 5
1 Google Analytics
Source Pageviews UniquePageviews
Avg. Time onPage
Newspaper 244 216 00:01:49
Thank you!
Presented by
Kristin Sundin Brandt
Sundin Associates, Inc.