let's doitukraine final report_eng
TRANSCRIPT
28 квітня 2012
Final Report
“Let’s do it, Ukraine 2012”- what is it?
National environmental action of parks, roadsides, and other littered zones cleaning
On the 28th of April 2012 the largest cleaning was hold, since Ukraine independent.
Let’s do it, Ukraine united more than 51 000 participants from 110 towns, who went out their workdays to expose their active civic positions and clean up Ukraine.
More detailed information on the project results and full list of co-organizers and partners are available on our website.
Content
1. “Let’s do it, Ukraine 2012”- what is it?
2. Project history3. Project goals4. Media-campaign: • Media-partners 2012• Printed materials• Internet• Mass-media and TV6. Project awards7. Partners8. Photo report9. Plans for the future10. Our contacts
Project «Let’s do it, Ukraine!» is a part of an international initiative «Let's do it!».2008 - 50 000 volunteers in Estonia collected100 000 tons of trash2010 - 100 000 participants organized cleaning in Portugal2010 - 250 000 participants organized cleaning in Slovenia2010 - 100 000 participants organized cleaning in Lithuania2010 - 150 000 participants organized cleaning in Latvia2010 - 200 000 participants organized cleaning in Romania2011 - project organized in Ukraine for the 1st time, 22000 participants in 56 cities2012 - project organized in Ukraine for the 2nd time , 51000 participants in 110 cities
Project history
Project goals
“Let’s do it, Ukraine!” is a noncommercial and non-political action.
Our goal – is not just to clean up green zones from trash, but also change Ukrainian citizens’ attitude to their living space and encourage their conscious needs to keep the surrounding clean and to take care about the environment.
We believe, after cleaning the littered area once, person becomes more responsible for the environment and will never litter again. Due to the national reach, project becomes large-scale, patriotic and gains elements of environmental education.
We’re deeply thankful to all the people, companies, organizations that shared their work, time, materials and resources,- it has become a significant contribution for the project!
Media partners 2012
Media campaign: printed materials
Printed project materials: •А1 format citilights(100)•А3 format posters (10000)•А6 format stickers (10000)
• Project website www.letsdoit.org.ua• Public groups Вконтакі and Facebook, total number of participant– 8
thousand• Chanel LetsDoItUkraine on Youtube – 15 thousand views• Newsletters, partners groups in social networks, NGO’s websites - total
audience reach 30 тис. осіб• Online partners:
Media campaign: Internet
Media campaign: Mass media and TV
• Videos with translated interviews of our partners on the following channels: Novyi, Tonis, MaksiTV, ЕкТВ, ТВі, 5 chabbek, ICTV, etc.
• Audio commercial on radio Kyiv 98 FM
• Press-conferences ( April 28 and May 15) involving Mass Media, RBK, «Ukraine» at Raddison Blu Hotel
Effie Awards 2011 – the top award of the marketing communications sphere that estimates the combinations of strategy, creativity and as a result – marketing communications.
Goal of the Green Awards 2011 competition we won, is to share the successful experience for realization of resource-effective and environmental projects.
Awards
Festival «Sribnyj Merkurii»:1)GRAND PRIX of the festival2)GOLD in the nomination: Best social campaign3) SILVER in the nominations: Best low-budget campaign, Best creative solution of an integrated campaign, Best realization of integrated campaign.
Main profile-event «Ukrainian Events Awards 2012» marked our project with «Best social event 2011».
Commercial partners that helped with the resources:Advertising agency«TABASCO» - video productionAdvertising agency «FERZ» - corporate style developmentFULL CONTACT, DHL – logistics of the projectTribal DDB – project web site creation and managementLaw company «Aleksey Pukha & Partners» - legal assistance
Providing regional coordinators with trash bags, gloves, printed materials, t-shirts and other resources :Kyiv Municipal State Administration, Sun Power, Sniper, Дивосвіт, KPMG, Novartis, UN The Global Compact, “Nebesna krynytsya”, Nova liniya, Mars, Wrigley, Arterium, Watsons, Nadra bank, Erste Bank, OTP Bank, Praktiker, L'Kaffa, Ashan, Carlsberg Group, Triada Print, FitCurves, Kvas Taras, Ibis Hotel, Radisson SAS, SysIQ, EPAM, Univest, Fedoriv, OKKO, Art Sudioo of Printing, ITCG, HoshvaPR, Chytaika, МАМI etc.
Partners of “Let’s do it, Ukraine”
Photo-report
Plans for the future
We have already started preparation for these events
Join us as :Partner–as a partner you will be asked to contribute to the project:• Pay for or supply with resources needed for the project (trash bags, gloves),transportation, communications, printing of our commercial, advertising products etc.• Assist the information spreading
Action participants– encourage your employees to take part in tree planting and clean up activities. It will serve as a great teambuilding activity.
20 October 2012 – Corporate trees planting and improvement in Kyiv project (next year – nation-wide)
20 April 2013 – Third nationwide action “Let’s do it,Ukraine!”
Done!
Our coordinators
Roman BrytanchukPartners [email protected]: +38 063 400 68 77
We will be glad to meet and discuss possibilities of our cooperation!
Oksana TjupaNational Partners coordinator
Secretary General JCI [email protected]: +38 067 328 63 89
www.jci.cc www.letsdoit.org.ua
Приєднуйтесь до нашого проекту!