let´s do business - sapica · sneaker revolution: footwear trends, fashion and luxury ecommerce in...
TRANSCRIPT
LET´S DO BUSINESS LET´S SHARE KNOWLEDGE
It is Mexico’s most important trade fair, boosting the development of the footwear industry in our country with the business
generated nationally.
It represents the largest commercial showcase of Mexican footwear and leather
products in in the country.
It takes place twice a year, in March to promote the Fall-Winter season and in
August with the Spring-Summer season.
The most important trade fair in Latin America
45,000 m2
of exhibition space at the Poliforum Leónconvention center.
Over 2000 Stands,850 exhibitors
9 • Haute Couture• Casual• Ladies Formal• Sports• New Businesses• Children’s• Western• Leather Goods• Knowledge Pavilion
Pavilions
March 2018 Results
3,248 Unique Buyer Companies3,030 National Companies
218 International Companies
Visiting Countries
• AUSTRALIA• BOLIVIA• BRAZIL• CANADA• CHILE• COLUMBIA• COSTA RICA• CROATIA• EL SALVADOR• SPAIN• UNITED STATES• FRANCE• GUATEMALA• HONDURAS• ITALY• JAPAN• NICARAGUA• PANAMÁ• PERÚ• UNITED KINGDOM• DOMINICAN REPUBLIC• SWEDEN• VENEZUELA
of the footwear sold by these buyers is acquired from suppliers that exhibit at SAPICA
Buyers Profile of Big and Super Buyers
53 % 1 out of 2 Super buyers groups
40 - 60% of their purchases togetherwith these suppliers
attend to see new trends 100 %
86 %to look for new suppliers
Buyers Big and Super Buyers
SAPICA connects the footwear industry with top national designers. This is an opportunity to show both national and international buyers how the Mexican Footwear industry is leading the way in fashion in Latin America.
An event for national and international buyers, entrepreneurs and designers of leather
footwear and goods, the media, influencers,institutions and sponsors.
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Promotes the sharing of knowledge to drive competition among all members of
our supply chain.
9.2 Average Raring
2,259 Attendees
+56%From August 2017
Thanks to this Knowledge platform, SAPICA has become one of the most important footwear fairs.
Neuro tips to sell more
Fall – Winter Trends for product finishing, advertising and Point of Sale
Procurement 4.0
Online business: the best and most powerful sales tool
Sneaker Revolution: footwear trends, fashion and luxury
eCommerce in fashion: building a digital brand
Material trends SS19
The McDonaldization of fashion
Privalia, keys for success in the marketplace
Business in the times of Tesla and Elon Musk
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• Fashion and Design Trends• eCommerce• Sales• Digital Marketing• Neuromarketing• Innovation• Consumer behavior – digital consumer• Branding• Visual Merchandising
KPI: Next edition Topics of interest to boost business at SAPICA: