let’s build a smarter planet: green infrastructure

© 2009 IBM Corporation

Rich Lechner – VP, Energy & Environment, IBM 7 April, 2009

Let’s Build a Smarter Planet:Green Infrastructure


Let’s Build a Smarter Planet: Green Infrastructure

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The world is smaller, flatter and hotter.



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Reality of a globally integrated business world.

Economic downturn requires doing more with the same.

Transience in price and demand for energy worldwide.

Growing concerns about the effects of climate change.

Increasingly empowered and interconnected customers.

These issues are all interwoven.



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The need for progress is clear.

IT energy expense will increase 35% in the next four years.

It's estimated that data centers consume more energy than the country of Mexico.

35% 3 out of 100From 100 units of energy, on average 3 units used for productive computing.

60% of CAPEX in a data center build is mechanical- electrical-cooling, 75% of OPEX over time is energy related.

170 billion170 billion kWh wasted yearly due to insufficient power usage information.

Buildings account for 40% of energy consumed of which 30% is wasted.



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82% of CEOs view sustainability as impacting brand value.

Analyst are saying IT will be asked to contribute to or lead energy efficiency, asset managementand building automation.

8 in 10 50%50% of mid-size companies are making near term plans to reduce their impact.

50% of clients surveyed reported outages due to power last year.

5959 countries and jurisdictions have or are pursuing implementation of mandatory cap and trade systems.

Monetization of energy efficiency will be created by Increased tax, utility incentives, and credits which will be sold and traded.

The mandate for change is strong.



6

Care2

Cut energy consumption by 70% with proactive management.

Reduced energy usage by 340 megawatt hours.

Earned and retired Energy Efficiency Certificates against goals.

70%energy saved

IBM Boulder

50% annual energy savings from free cooling used 75% of the calendar year

LEED silver certified design

65% materials recycled and 33% new products from recycled materials

The benefits are real.

$15.3million saved

Nationwide Insurance

US $15 million cost savings anticipated over three years.

85-90% server utilization through virtualization.

80% reduction in environmental costs.

50% energy savings



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ASSETS

IT EQUIPMENT & DATA

PropertyData Center

COMMUNICATIONSINFRASTRUCTURE

PRODUCTIONINFRASTRUCTURE

MOBILITYINFRASTRUCTURE

FACILITIES & PROPERTY

Servers

Storage

Applications & Data

Distributed Systems

UPS

PDU

CRAC

Chiller

HVAC

Lighting

Security

Fire

Cell Towers

Production Equipment

Trucking Fleets

Organizations need to take a holistic view of infrastructure across…



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Building a green infrastructure requires new focus.

Data Center

Accurate thermal and energy usage assessments Extend life of existing infrastructure Rationalize data center infrastructures across

company Design flexibility into new data center infrastructure

IT Equipment

Energy efficient hardware Virtualization and consolidation Innovative cooling technologies Active energy management Tiered storage

Facilities / Property

Instrumentation of all assets for power, temperature, layout, and problem identification

Intelligent building management systems

Data and applications

Measure, collect, benchmark Monitor, trend, manage Tracking, verify, readiness for compliance Earn energy efficiency certificates

Energy Management

Lifecycle management, retention, archiving of data Optimization of application servers Application performance monitoring Chargeback and usage accounting for energy Consolidation and rationalization



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IT Equipment: Servers and storage designed for leadership energy efficiency.

IBM BladeCenter IBM iDataPlex

Up to 36% better performance per watt than

Dell

Cuts energy costs 40% compared to competitive

rack servers

Up to 67% less power than competitive

equivalents

IBM System z10

Over 80% savings in energy costs for consolidation

Advanced Virtualization supporting the highest utilization rates

Modular and efficient design

IBM POWER Systems

Over 2x the performance per watt versus HP and Sun

More Work per Watt with POWER6 and EnergyScale technology

Virtualization leadership

IBM System x Scalability up to 96

cores Performance

per Watt leadership

New generation of x86 servers deliver 2X performance in the same energy envelope.

Energy efficient consolidation platform

Broad set of chassis, blade, and I/O options

Designed for optimal energy efficiency supporting HPC and Web 2.0 workloads

IBM Storage Tiered storage

solution can be 3X efficient compared to an all disk solution.

Eliminating the inadvertent storing of redundant

information can save as much as 10X



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Server Virtualization

Up to 30-70% TCO savings

Up to 33-50% floor space and facility costs.

33-70% hardware costs. Up to 50% maintenance costs. Up to 33% support costs.

Storage Virtualization Client Virtualization

Up to 45% power savings. Up to 90% deskside support. Up to 50% on helpdesk. Up to 75% in security and

user administration.

IT Equipment:Virtualization and consolidation boost utilization.

Up to $50,000 power savings per 1,000TBs of installed storage.

Up to 60% migration costs savings.

Up to 300% increase in utilization

Up to 25% less capacity needed Up to 40% overall TCO savings



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Data Center:Efficient growth with modular designs.

Scalable modular data center.Scalable modular data center.

Enterprise modular data center.

Enterprise modular data center.

Portable modular data center.Portable modular data center.

High densityzone.High densityzone.

Up to 20% less than traditional designs.

Turnkey center for 500-2,500 sq ft.

Implement in 8-12 weeks.

Defer 40-50% of capex and opex cost.

Standardized design for 5-20K sq feet.

Save up to 50% operational costs.

Fully functional data center.

Rapidly deploy in 12-14 weeks.

35% lower cost than site retrofit.

Without impacting operations.



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IBM Tivoli Monitoring for Energy ManagementIBM Tivoli Monitoring for Energy Management

Energy Cost ReportingGraphical view with key

energy & thermal metrics

IBM Director Active IBM Director Active Energy ManagerEnergy Manager

IBM Director Active IBM Director Active Energy ManagerEnergy Manager

INFORMATION TECHNOLOGY FACILITIES & PROPERTY ASSETS

Centralized Energy Views

Energy Reporting

IBM Enterprise Asset IBM Enterprise Asset Management (optional)Management (optional)

IBM Maximo Spatial IBM Maximo Spatial (optional)(optional)

IBM Tivoli Usage & IBM Tivoli Usage & Accounting Manager Accounting Manager

(optional)(optional)

Property/Facility: Instrumentation of energy and thermal metrics property wide.



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Data and application: Improve operations and environmental impact.

Enable multi-site software development and collaboration reducing travel and paper usage.

Measure and demonstrate energy usage and improvements. Allocate energy costs to departmental services.

Lower energy cost of applications by moving to most efficient platform at optimal time and developing applications tuned for virtualization.

Intelligent management of business data to control energy use by dedupliction and compression of data.

Business workloads and workforces drive energy use in data centers, server rooms, and with departmental data.



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Get Started with these initiatives

Energy Management: A practical approach.

INFORMATION TECHNOLOGY

FACILITIES & PROPERTY

ASSETS

MANAGE OPTIMIZEDISCOVER REPORT

Measure and benchmark energy and thermal metricsMeasure and benchmark energy and thermal metrics

Implement executive energy dashboardImplement executive energy dashboard

Predict and control energy usage & events

Modify infrastructure to optimize energy

Cost Reduction & Avoidance

Remove Operational Barriers

Manage Risk and Streamline Compliance

GOALS



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Getting Started: For more information on green infrastructure visit: ibm.com/green

Learn how to save up to 50% operational costs from energy savings with IBM's Data Center Familytm of modular solutions.

Get started click here

Learn how to design efficient data centers

The Efficiency Certificate (EC) program is how IBM customers can generate documented verification of energy reductions achieved through efficiency projects they undertake.

Learn About IBM Program for Energy Efficiency Certificates

See Where You Are and What is Possible

IBM Energy & Environment Benchmark Tool can show you how your Green Infrastructure compares to others in your industry

Get started click here



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Bryant University Kika-Leiner Group

Need:Launched an initiative to address the amount of energy consumed by

servers during idle periods.

Result:Having achieved 30%

OPEX and 21% CAPEX cost reductions,

turned to energy management to cap

power on underutilized servers.

“IBM provides the ability to actively manage and reduce

power usage in our datacenter to help realize an

estimated 15% savings in energy consumption.”

Need:Replace a “start-up 1.0”

infrastructure with one that could absorb 2-4X

planned growth, yet “walk-the-walk” as

industry leader.

Result:66% reduction of

space/Power reduced Earned and Retired

ECCs against goals via certified process

“The energy savings we documented from this

project are both good for our bottom line and serve as an extremely important

proof point for our members and our

business.”

Need:Manage both power and

cooling capacity and begin to include non-IT resources into its event

management

Result:

Holistic view of energy consumption, with a

single view of network, server and non-IT

resources, simplifying management

“We can use the same infrastructure that we use

for monitoring our networks and servers to

monitor and measure non-IT devices. This

information will give us a good baseline of our

overall power usage.”

Need:Rapid growth and

business objectives required new green-by-

design service

Result:First green data center in

Austria reduces the energy use by up to 40

percent

“In IBM we have an IT partner who meets our ideal expectations for sustainable business”

Green infrastructure:Customers realize economic and operational benefits.

Care2 Inc. Star Technology

Services Ltd.



17 http://www.ibm.com/ibm/responsibility/

Setting an example by

earning awards

Providing Transparent and verified results

Improving customer awareness of the issues with articles

Environmental leadership: IBM case study results.

Building a smarter planet TV advertising

1990-2007 Lessons Learned –Avoided energy-use-CO2 emissions equivalent to 45% of IBM’s 1990 energy use

–Saving $18.2 million per year in utility costs

Earned Leadership Status–Top 3 analysts recognize IBM leadership in data center services (Gartner, IDC, Forrester)

–Over 3100 customer efficiency projects undertaken

–#1 Green IT Vendor, Computerworld

–#1 Vendor “Green 500” Supercomputing

–CNET UK Business Technology “Green IT Initiative of the Year”

–One of top 15 Green IT companies, InfoWorld, February 2008



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We’ve only just begun to uncover what is possible when building a green infrastructure.

The world will continue to become smaller, flatter and hotter.

By building green infrastructures we can drive sustainability and economic growth systemically –achieving benefits for both business and the planet.

Let’s work together to drive real progress in our time.

let’s build a smarter planet: green infrastructure

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