let’s begin with some… introductions? turner broadcasting system, inc. we share stories with the...
TRANSCRIPT
![Page 1: Let’s begin with some… introductions? Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly](https://reader036.vdocuments.mx/reader036/viewer/2022062720/56649f085503460f94c1d410/html5/thumbnails/1.jpg)
![Page 2: Let’s begin with some… introductions? Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly](https://reader036.vdocuments.mx/reader036/viewer/2022062720/56649f085503460f94c1d410/html5/thumbnails/2.jpg)
Let’s begin with some…
introductions?
![Page 3: Let’s begin with some… introductions? Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly](https://reader036.vdocuments.mx/reader036/viewer/2022062720/56649f085503460f94c1d410/html5/thumbnails/3.jpg)
Turner Broadcasting System, Inc.
WE SHARE STORIES WITH THE WORLD.
Poised to lead and succeed in an increasingly more engaged, more connected media environment.
![Page 4: Let’s begin with some… introductions? Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly](https://reader036.vdocuments.mx/reader036/viewer/2022062720/56649f085503460f94c1d410/html5/thumbnails/4.jpg)
Shared Services Organization that Provides First-in-Class Media Planning for our Networks.
Planning Philosophy:Think Strategically, Stay Nimble, Constantly Evolve
Our Goal:Develop Effective and Innovative Ways to
Attract Audiences to the Stories Turner Creates.
![Page 5: Let’s begin with some… introductions? Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly](https://reader036.vdocuments.mx/reader036/viewer/2022062720/56649f085503460f94c1d410/html5/thumbnails/5.jpg)
What does Turner care about?We want people Tuning-In to our Stories.
Key Objectives: Build Awareness & (Social) Community, Recruit New Viewers and Encourage Sampling
Digital Tactics: High Reach, High Impact, Video Sampling, First to Market (or Close to It!), Custom Integrations & Editorial, Multi-Platform
KPI’s & Metrics: Impressions, CTR, Interactions, Video Views
![Page 6: Let’s begin with some… introductions? Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly](https://reader036.vdocuments.mx/reader036/viewer/2022062720/56649f085503460f94c1d410/html5/thumbnails/6.jpg)
How does SocialVibe deliver?• Full Service Agency Partner• Scalability of display/creative flexibility of rich media• Low/No Production Cost/Short time to market• Reach of 100 MM U.S. with targeting• KPI Flexibility• Significant opt in (sampling) and lift (tune in)• Full reporting and campaign analytics
![Page 7: Let’s begin with some… introductions? Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly](https://reader036.vdocuments.mx/reader036/viewer/2022062720/56649f085503460f94c1d410/html5/thumbnails/7.jpg)
35 sec
43.2%
92.0%Completion Rate
Average Time Spent
The Closer, Summer 2011
CTR to Site
32.0% Lift in Intent to Watch
27 sec
37.8%
95.0%Completion Rate
Average Time Spent
Rizzoli & Isles, Summer 2011
CTR to Site
45.0%Lift in Intent to Watch
Building on a Successful RelationshipDr. Drew, Spring 2011
49 sec
30.3%
82.0%Completion Rate
Average Time Spent
CTR to Site
555,197Total Interactions
The Great Escape, Summer 2012
45 sec
52.6%
85.0%Completion Rate
Average Time Spent
CTR to Site
52.0%Lift in Intent to
Watch
![Page 8: Let’s begin with some… introductions? Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly](https://reader036.vdocuments.mx/reader036/viewer/2022062720/56649f085503460f94c1d410/html5/thumbnails/8.jpg)
THE MISSION:Build Awareness and Encourage Sampling of TNT’s New Competition Reality Show
OBSTACLES:Brand New Genre to the NetworkMarket Saturation of Reality TV Shows
OUR PLAN OF (Digital) ESCAPE:Engage Viewers within Casual Gaming Environments; Provide Online Sampling Opportunities
![Page 9: Let’s begin with some… introductions? Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly](https://reader036.vdocuments.mx/reader036/viewer/2022062720/56649f085503460f94c1d410/html5/thumbnails/9.jpg)
WiFi Access
Music Streaming
Social Gaming Play
Campaign Placement
![Page 10: Let’s begin with some… introductions? Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly](https://reader036.vdocuments.mx/reader036/viewer/2022062720/56649f085503460f94c1d410/html5/thumbnails/10.jpg)
![Page 11: Let’s begin with some… introductions? Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly](https://reader036.vdocuments.mx/reader036/viewer/2022062720/56649f085503460f94c1d410/html5/thumbnails/11.jpg)
Better ResultsThe Great Escape, Summer 2012
45 sec52.6%
85.0%Completion Rate
Average Time Spent
CTR to Site
52.0%Lift in Intent to
Watch
![Page 12: Let’s begin with some… introductions? Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly](https://reader036.vdocuments.mx/reader036/viewer/2022062720/56649f085503460f94c1d410/html5/thumbnails/12.jpg)
What’s so engaging?Our NetworkMulti-channel, online and mobileReach consumers where they are most engaged - Social, Mobile, WiFi, Streaming MusicOver 100 MM Monthly Uniques
Our PlacementNon-interruptive100% Consumer Opt In100% Share Of Voice
Our Ad UnitUnlimited creativityZero production costFast time to market
![Page 13: Let’s begin with some… introductions? Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly](https://reader036.vdocuments.mx/reader036/viewer/2022062720/56649f085503460f94c1d410/html5/thumbnails/13.jpg)
For more information, contact: Alex Van Camp | [email protected] | 602-330-2157
The SocialVibe Guarantee.Run an SV-approved, run of network campaign and we will guarantee results.
If campaign does not garner at least 70% completion and 45 seconds average time spent, SV will rerun the campaign at no charge.
Engagement. Guaranteed.