let me entertain you - what the world enjoys doing for fun
DESCRIPTION
Future Foundation data reveals which are the most valued entertainment activities globallyTRANSCRIPT
READING for pleasure ........................................................................................
16-24 25-34 35-44 45-54
65%67%
65%69%
16-24 25-34 35-44 45-54
48%
58%
63%
61%
16-24 25-34 35-44 45-54
42%
51%
50%
44%
16-24 25-34 35-44 45-54
71%
65%
62%
59%
16-24
35-44
78%72
%69%72
%
16-24 25-34 35-44 45-54
74%77%78%
73%
ValuedentertainmentThe most valuable activities
Denmark
47%
45-54
25-34
47%50%
48%45%
Total
45-54 35-44 25-34 16-24
82%82%
73%70%
Brazil78%
Total
45-54 35-44 25-34 16-24
82%82%
73%70%
Germany69%Total
SOCIALISING face to face ..................................................................................
Italy 75%Total
71%Total
Spain USA 64%Total
Entertaining at home/cooking (not everyday cooking) ....................................
Germany 48%
Total
France 59%Total
Italy 66%Total
69%Global average
Male 65%Female 72%
Smartphone owners
73%
67%Global average
Male 60%Female 74%
Tertiary Education
71%
56%Global average
Male 52%Female 60%
$40,000+ HH income
60%
Among smartphone owners
81% 75% 70%Among smartphone
ownersAmong smartphone
owners
Source: nVision Research | Base: 1,000-5,000 online respondents per country aged 16-64
(Mexico 16-54, Indonesia 16-44), 2013
Among those withtertiary education
74% 83% 52%Among those withtertiary education
Among those withtertiary education
Among those $40,000+ HH income
72% 66% 52%Among those
$40,000+ HH incomeAmong those
$40,000+ HH income
Proportion who score each activity 7-100: not at all valuable 10: extremely valuable