lessons to be learned from tbd
DESCRIPTION
Lessons to be gleaned from the Washington, D.C. news startup TBD - what worked and what did not - geared toward an audience of Russian journalists (English version).TRANSCRIPT
![Page 1: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/1.jpg)
Building an Online Community
Lessons from a Washington D.C. news startupMandy Jenkins
Zombiejournalism.com
![Page 2: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/2.jpg)
What is TBD?A social media-driven local news website and
cable TV station covering the Washington, D.C. area
Launched August 9, 2010Started by former Washington Post.com Editor
Jim BradyOwned by Allbritton Communications
![Page 3: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/3.jpg)
The Setup14 reporters4 editors3 news aggregators5 community engagement staff membersMore than 200 local blogsMore than 5 million residents in the coverage
area
![Page 4: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/4.jpg)
Lesson #1: Do what you do best and link to the rest
![Page 5: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/5.jpg)
Aggregation The news everyone else
is reporting Link off to other sites Competitors and partners Be a hub for all local
news
![Page 6: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/6.jpg)
Report original newsPhone robberies on MetroIn-depth on a rash of homicides in JanuaryFact-checking politiciansLists of the day
![Page 7: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/7.jpg)
Lesson #2:Don’t go it alone
![Page 8: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/8.jpg)
Blog Network222 blogs and more. Featuring:News, features, sportsNeighborhood-level newsIn-depth watchdog reporting
Sharing readers both ways
![Page 9: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/9.jpg)
Lesson #3:Capitalize on Social Media
![Page 10: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/10.jpg)
How TBD used social media
Broadcasting Breaking news on Twitter Sharing news from others
by re-tweeting Live-tweeting events and
press conferences
Listening Watch Twitter feeds of
other media and reporters Watch local trends on
Twitter Get tips from readers Watch keywords for news Search for info Be responsive to followers
![Page 11: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/11.jpg)
Using tipsGet further contact infoAsk follow-up questionsVerify the tip info with trusted sourcesThank and acknowledge public tipsters
![Page 12: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/12.jpg)
TipsFiresCrimesCar accidentsWeatherEvents
Why? Because they trust us & we respect them
![Page 13: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/13.jpg)
Search tweets for newsSearch.Twitter.ComSearch by keywords, location, timeFind what happened, witnesses, photos
![Page 14: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/14.jpg)
Lesson #4:Interact with readers
![Page 15: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/15.jpg)
On social channelsRespond to questions on Twitter and FacebookAddress criticism from outsideShare good responses with everyoneAsk for help when you need itBe open about corrections and mistakesNo arguing!
![Page 16: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/16.jpg)
On the webInteract as a staff member in comments on your
site and sites where TBD is discussedAnswer questions, criticism Get ideas for follow-up storiesBut stay out of the way of discussionRemember: No arguing!
![Page 17: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/17.jpg)
In personRegular reader meetups at local barsRegular meetups with blog network membersReporters holding open office hours in public
placesNewsroom café (Journal Register Co.)Allows readers a way to meet staff and one
another face-to-face
![Page 18: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/18.jpg)
Lesson #5:Get readers involved in
stories
![Page 19: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/19.jpg)
Complete this story
Asks readers for missing or more info in an ongoing story.
![Page 20: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/20.jpg)
Reader-made map: Valentine’s Day
Maps.google.com
![Page 21: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/21.jpg)
Reader-made map: Metro problems
Crowdmap.com
![Page 22: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/22.jpg)
Suggestion box: Best hamburgers
allourideas.org/
![Page 23: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/23.jpg)
More projectsNew Metro station names – gathered on Twitter
and mapped.Placing readers’ tweets and photos into stories
using Storify.comReaders suggest stories to cover
![Page 24: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/24.jpg)
What didn’t work
![Page 25: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/25.jpg)
TBD pitfallsNot enough involvement with WJLA, partner TV
station, led to unproductive relationshipTV advertising sales force couldn’t sell online adsBlog network advertising arrangement fell
throughHigh costs for a startup
![Page 26: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/26.jpg)
Questions?
![Page 27: Lessons to be Learned from TBD](https://reader033.vdocuments.mx/reader033/viewer/2022061105/5402b7898d7f72b94a8b45ec/html5/thumbnails/27.jpg)
Thank You!Mandy Jenkins
Twitter: @mjenkinshttp://zombiejournalism.com