lessons learned launching and marketing integrations from 800+ integrations (wade foster, zapier)
TRANSCRIPT
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Lessons Learned Launching Integrations With 800+ Apps At
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1. Start Small
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2. Know Your Use Cases
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3. Define Success
People Action Conversion Rate
100,000 Email 10%
10,000 Click to Landing Page
30%
3,000 Convert to Trail 20%
600 Click to Paid 20%
120 New Customers N/A
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4. Quality Over Quantity
⭐ ⭐ ⭐ ⭐ ⭐! ! ! ! ! ! ! !! ! ! ! ! ! ! !! ! ! ! ! ! ! !
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5. Bake In Discovery
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More Leads Less Leads
High Profile App Directory
--- Press
Showcase integrations in onboarding emails
--- Tweets
Customer facing help docs and tutorials
--- Blog Posts
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6. Commit To Support
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7. Prioritize Your Options
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Action Option 1 Option 2
Directory Yes No
In app Yes No
Help docs No No
Customer email 25,000 300,000
Dev time 1 week 4 weeks
Blog post No Yes
User Type Enterprise SMB
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8. Transition Into a Platform
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Translating Typeform's Success to a Zap Template API
Zap Templates API in use by Unbounce
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9. Win-Win For Partners
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Wrapping It Up
1. Start Small2. Know Your Use Cases3. Define Success
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Wrapping It Up
4. Quality Over Quantity5. Bake In Discovery6. Commit To Support
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Wrapping It Up
7. Prioritize Your Options8. Transition To A Platform9. Win-Win For Partners