lessons learned in aall spectrum march 2010

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AALL Spectrum March 2010 18 L osing your job can be a catastrophic and life-altering event. In an instant, everything changes and facing the loss of income and insurance—and the feeling of rejection—can be devastating. But it is not the end. As every door closes, a new door opens, and if you can be open to the experience, it can lead to a new, different, and better chapter in your life. The lesson for me and about 5,300 fellow employees started in December 2008 when we were terminated as part of a massive RIF (reduction in force). At the time, everything seemed great and what happened was a total surprise. And so I learned my first lesson—in this economy nobody is safe. I was reminded of the lesson that goes back thousands of years. The lesson relearned was that it is not by one’s individual power, might, or hand does one receive wealth, but through the grace of God. While the loss of a job is overwhelming, you must not permit it to overshadow all other aspects of your life. The only way to survive this loss is to acknowledge that your job is only one slice of your life. A job is but a means to an end, not the end itself. Accepting that a particular job is not everything was a hard lesson for me to learn and relearn. When I forget, I am reminded by my kids. Loss Happens to Everyone Job loss happens to most people at least once in their careers and often more than once. It is a traumatic experience even when caused by the economy rather than by your individual performance. As of December 2009, more than eight million jobs have been lost during the recession, and the unemployment rate is nearing 10 percent. Job loss is similar to the loss of a loved one. Psychiatrist and author Elisabeth Kubler-Ross identified the five stages of grief after the loss of someone close as denial, anger, bargaining, depression, and acceptance. Although the loss of a job may not be as traumatic as the death of a parent, many may still experience those same stages, with the exact length and severity depending on age, responsibilities, and life situation. The grief felt after losing a job is often felt more deeply as a person gets older and has more responsibilities. If you can recognize the stages and accept them as normal, you will be able to move through them faster. For me, it helped to remember the old saying that bad things happen to good people. Ultimately everyone has to learn to live with loss. So try to recognize the stage that you are currently in, feel it, understand it, recognize that it is only temporary, and work to move on. Negotiate Nearly every article one reads recommends that you should negotiate when being let go and so I tried it— and was unsuccessful in improving the standard package. Consider consulting an attorney, or at minimum discussing the package with others who have experienced layoffs. After talking to a wide variety of people, I found out that for the vast majority, negotiations were not successful. However, even if the outcome does not result in a change, you will feel empowered that you at least had the presence of mind to try. Whatever Happened Is for the Best, Even if We Do Not Understand It Friedrich Wilhelm Nietzsche is often quoted as saying, “whatever does not destroy me, makes me stronger.” While I will not swear to the truth of that statement, I think that events that happen to us can either break us or teach us important lessons. In the long run, our lives may actually be improved by the difficulties we encounter and the lessons we learn. Therefore, be positive because it is always better to look on the brighter side of things. You have to believe that there is a job out there for you. Try to avoid negative people and be grateful for every part of your life, such as family, friends, health, and spiritual life. At this stressful time, some people join a gym, start running, catch up with books they have always wanted to read, Wisdom for the unemployed librarian By Nathan Aaron Rosen Look forward to the future, rather than looking back to the past, even though doing so is very difficult. Lessons Learned, Lessons Relearned, and Lessons p e r s p e c t i v e © 2010 Nathan Aaron Rosen • image © iStockphoto.com/Murat Giray Kaya Nathan Aaron Rosen

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Article by Nathan Rosen in the March 2010 on Lessons Learned, Lessons Relearned, and Lessons Learned the Hard Way

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Page 1: Lessons Learned In AALL Spectrum March 2010

AALL Spectrum March 201018

Losing your job can be acatastrophic and life-alteringevent. In an instant, everything

changes and facing the loss of incomeand insurance—and the feeling ofrejection—can be devastating. But it isnot the end. As every door closes, a newdoor opens, and if you can be open tothe experience, it can lead to a new,different, and better chapter in your life.

The lesson for me and about 5,300fellow employees started in December2008 when we were terminated as partof a massive RIF (reduction in force). At the time, everything seemed greatand what happened was a total surprise.And so I learned my first lesson—in thiseconomy nobody is safe. I was remindedof the lesson that goes back thousands ofyears. The lesson relearned was that it isnot by one’s individual power, might, orhand does one receivewealth, but through thegrace of God.

While the loss of a job isoverwhelming, you mustnot permit it to overshadowall other aspects of your life.The only way to survive thisloss is to acknowledge thatyour job is only one slice of your life. A job is but ameans to an end, not theend itself. Accepting that aparticular job is not everything was a hardlesson for me to learn and relearn. When I forget, I am reminded by my kids.

Loss Happens to EveryoneJob loss happens to most people at leastonce in their careers and often more thanonce. It is a traumatic experience evenwhen caused by the economy rather thanby your individual performance. As ofDecember 2009, more than eight millionjobs have been lost during the recession,and the unemployment rate is nearing 10 percent.

Job loss is similar to the loss of a loved one. Psychiatrist and authorElisabeth Kubler-Ross identified the five stages of grief after the loss ofsomeone close as denial, anger,bargaining, depression, and acceptance.Although the loss of a job may not be astraumatic as the death of a parent, manymay still experience those same stages,

with the exact length and severitydepending on age, responsibilities, andlife situation. The grief felt after losing ajob is often felt more deeply as a persongets older and has more responsibilities.

If you can recognize the stages andaccept them as normal, you will be ableto move through them faster. For me, it helped to remember the old sayingthat bad things happen to good people.Ultimately everyone has to learn to live with loss. So try to recognize thestage that you are currently in, feel it,understand it, recognize that it is onlytemporary, and work to move on.

NegotiateNearly every article one readsrecommends that you should negotiatewhen being let go and so I tried it—and was unsuccessful in improving thestandard package. Consider consulting

an attorney, or at minimumdiscussing the package withothers who have experiencedlayoffs. After talking to a widevariety of people, I found outthat for the vast majority,negotiations were notsuccessful. However, even ifthe outcome does not result in a change, you will feelempowered that you at leasthad the presence of mind totry.

Whatever Happened Is for the Best, Even if We Do NotUnderstand ItFriedrich Wilhelm Nietzsche is oftenquoted as saying, “whatever does notdestroy me, makes me stronger.” While I will not swear to the truth of thatstatement, I think that events that happento us can either break us or teach usimportant lessons. In the long run, ourlives may actually be improved by thedifficulties we encounter and the lessonswe learn. Therefore, be positive because it is always better to look on the brighterside of things. You have to believe thatthere is a job out there for you.

Try to avoid negative people and begrateful for every part of your life, suchas family, friends, health, and spirituallife. At this stressful time, some peoplejoin a gym, start running, catch up withbooks they have always wanted to read,

Wisdom for the unemployed librarianBy Nathan Aaron Rosen Look forward to the

future, rather thanlooking back to thepast, even thoughdoing so is very difficult.

Lessons Learned, Lessons Relearned, and Lessons Learp e r s p e c t i v e

© 2010 Nathan Aaron Rosen • image © iStockphoto.com/Murat Giray Kaya

Nathan Aaron Rosen

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visit friends they haven’t seen for a while,take long hikes in neighborhoods theyhave always wanted to explore, spendtime with their family, go to museumsand gardens, or volunteer more atcharitable institutions that help others.

Reach out and Get HelpYou are not alone. Support groups andcounseling exist to help people recognizethat everyone is not alone and what anindividual is experiencing is normal andwill pass. Outsiders may provide manyvaluable suggestions because of theirdistance from the situation. Ultimately,you will come to recognize that thelayoff was not your fault. Chances areyou will also become a stronger andmore empathetic person from facing the difficulties of a job loss.

This Is Not a SprintHistorically, job searches were like asprint—short, intense, fast moving, and very focused. But currently, the jobsearch is more like a marathon. Morethan a third of unemployed people havebeen jobless more than six months.Whereas common wisdom used to say a job search would take one month forevery ten thousand in salary, you shouldanticipate that the search may takesubstantially longer. This means youmust pace yourself, plan, consider all the alternatives, prioritize, and thinkcreatively. Be careful not to burn out too quickly because the search could bemuch longer than you expect.

Times Are A-Changin’—Now and ForeverAs everyone knows, change is constant.The ability to adapt and ultimatelythrive will depend upon our willingnessto accept that things change, both for the better and for the worse. Develop thetechniques and mindset to accept changeand move on to the next chapter of ourlives.

Look forward to the future, ratherthan looking back to the past, eventhough doing so is very difficult.Nobody can change what happenedyesterday but you can affect what willhappen tomorrow. You must try toaccept the present and move on.

sons Learned the Hard Way

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Don’t Bear Grudges—They HurtYou More than AnyoneAvoid holding onto grievances towardsformer bosses or employers. It will onlyhurt you and prevent you from puttingthe experience behind you and gettingon with your life. Holding on toresentments is like carrying around extraweights; it is baggage that you do notneed. But by shedding the resentment,you lighten your psychological load,which will allow you to move withgreater speed and agility.

You never know whom you mightwork for, or with, in the future—it could be your old employer or boss. As economic conditions improve, manycompanies are recalling previously laid-off workers. According to the U.S.Department of Labor, nearly a third ofemployers expect to recall at least someof their terminated workers. Even if youare not rehired by the same employer,the connections you make with yoursuperiors, your fellow workers, and your subordinates can be a benefit ordetriment to you. Which it will bedepends upon how you handle exitingyour previous position.

Getting a Job Is a JobRecognize that getting a job is a job—a full-time job. Plan to be as hardworking, focused, and dedicated in yourjob search as you were in any positionyou have ever held. Your mission is toidentify employment opportunities,research companies, discover people who are potential employers, prepare forinterviews, and follow up. You shouldcreate regular specific work hours andtimelines with clear specific mini-goalsand deadlines. Utilize every availableresource in your job search. Rememberto include library associations, state and federal government agencies, jobagencies, and religious organizations.

Stay ConnectedStay in touch, informed, and connected.It is easy to lose touch with your formercoworkers, fellow librarians, and withwhat is going on in the profession whenyou can no longer be found in the sameplace five days a week for at least 40hours. Instead, take this opportunity toincrease your professional involvement—go to more programs, talk to morepeople, hand out your newly createdpersonal business cards, volunteer, andfollow up with people you have talkedto. Those activities will not only helpyou find a new job, they will enrich your professional life when you return to work.

While I was in between jobs, I had the special opportunity to makepresentations to a wide variety of groupsthat I might never have had the chance

to speak with if I had been working full-time. I conducted training sessions for a legal trainers group, the Law LibraryAssociation of Greater New York, mysynagogue, and the New York chapter of the Special Libraries Association. Take this opportunity to write thatarticle you always wanted to write or to speak on something that you wouldlike to share. Those activities will begreat for improving your sense of worth,improving your credentials, increasingthe number of people who know you,and providing you with a chance to get to know some people who mightultimately be useful in your job search.

The more people you connect with,the more opportunities you will have tomarket yourself.

Do Your Homework and Be PreparedAs librarians it is only natural that weshould educate ourselves as much aspossible about the firms we are going tointerview with, their histories, lines ofbusiness, technology, clients, and staff.

Take this occasion to think abouthow you want to market yourself to your next employer. Create a website, a blog, a separate e-mail address for yourprofessional activities, and always carry a good supply of your own newly createdbusiness cards to liberally distribute.Business cards are very useful; inaddition to marketing yourself you can use the back to take notes about the person you just met. Expand yournetwork and collect other people’sbusiness cards if for no other reason thanto check to see if your card is more orless memorable or effective. When youmeet someone new, remember to followup with a note so that you reinforce his or her memory of you, as well asimprove the likelihood of starting anongoing conversation with him or her.

Practice Makes PerfectPractice, practice, practice interviewingskills. As my brother says, interviewing is like high school and college debate.You succeed by practicing in real-lifesituations. This improves your skills and lowers your threshold of anxiety. You should strive to make yourperformance flawless, and you can dothis by anticipating and preparing for the hard questions. As there are always a wide variety of interviewers, expect and prepare for all of them. During theinterview you should be cool, confident,and calm. Accepted wisdom dictates youshould dress similarly to those at the top level of the firm, or at least one levelhigher than the people interviewing you.

Some people contend thatinterviewing is just like dating—don’tappear desperate or you’ll scare them

away. You might want to repeat silentlyto yourself, “This is not the first or last interview in my life. There will beothers.” Remember that the interview is a chance to decide if this is where you want to work. So dress and act likesomeone with whom this interviewerwould want to spend time.

Additionally, you should pay carefulattention to the goals of the organizationand their obstacles. If the interviewerdoes not provide this information, ask what the goals and obstacles are,and state how your background can assist with overcoming their challenges.Reinforce your expertise in a follow-upletter, and make sure it is it much morethan a meaningless thank you note. Yourfollow-up letter is a continuation of thediscussion of what you can bring to theemployer and why it would be in his orher best interest to hire you.

You Never KnowEven if you are not looking for a new job, you should be on the watch for employment openings. Some suggest that you should apply for anyappropriate job and take the opportunityto be interviewed. You can always use thepractice, and you never know when youmight find the perfect fit. You shouldwork and rework your resume andalways make sure to collect anddocument your achievements.

Some people find it helpful to havelunch with employed friends and ask forthoughts and suggestions on theirresumes. It’s the best of both worlds—networking and resume improvement.Keep a master version of your resumethat includes absolutely everything youmight ever need as well as multipleworking versions tailored to differenttypes of jobs. For example, one resumemight emphasize research, while anotherhighlights your management skills, etc.

To have the best possible resume,examine the widest variety of jobdescriptions to identify key terms, andmake sure to integrate them in yourresume. This will make it apparent to the human resources professionals whoscreen the resumes that you would be theright person to select for an interview.

Grab Their AttentionIt goes without saying that you have todevelop an exciting resume describingyour objective accomplishments, design astirring cover letter, and write engagingfollow-up letters to keep the lines ofcommunication open. Strive to domore—turn the entire situation aroundand think about what the companywants and needs and then figure out how to meet their needs. As has beensaid many times, don’t just state yourrole—document your achievements and

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There are infinite online and printresources for today’s job-seekinglibrarians. Here are just a few youmay find useful.

Librarian Career CentersAALL Career Centerwww.aallnet.org/careers

American Library Association Toolkit for Getting a Job in a Tough Economy www.ala.org/ala/educationcareers/employment/index.cfm

Special Libraries Association Career Centerwww.sla.org/careers

Library-Specific Job ListsAALL Career Centerwww.aallnet.org/careers

American Library Associationhttp://joblist.ala.org andwww.ala.org/ala/mgrps/divs/lita/litaresources/litajobsite/litajobsite.cfm

The Information Society for the Information Agewww.jobtarget.com/home/index.cfm?site_id=180

General Job Sites thatCombine Many SitesCareer Builderwww.careerbuilder.com

CareerJetwww.careerjet.com

Company website collectionwww.linkup.com

Indeedwww.indeed.com

Job Centralwww.jobcentral.com

JobAngelswww.jobangels.com (or on Facebook,Linkedin, or via Twitter [#jobangels])

Monsterwww.monster.com

NY State Department of Laborwww.labor.state.ny.us/careerservices/careerservicesindex.shtm

The Job Planetwww.thejobplanet.com

USA Federal Governmentwww.usajobs.com

Yahoo Hotjobshttp://hotjobs.yahoo.com

Area-Specific SitesCraigslisthttp://craigslist.org

Northeast United Stateshttp://slanyjobs.blogspot.com

Industry-Specific SitesAcademichttp://careers.arl.org/resources/careers/index.shtml

www.academiccareers.com

http://chronicle.com/section/Jobs/61

www.educause.edu/jobs?tid=16500&bhcp=1,

www.higheredjobs.com/admin/search.cfm?JobCat=34

Lawwww.lawjobs.com

www.careers.findlaw.com

www.hg.org/law-jobs.asp

http://lawlibrariansofleisure.com

Medicalwww.mlanet.org/jobs/jobs.html

General SitesBureau of Labor StatisticsOccupational Outlook Handbook—Librarianswww.bls.gov/oco/ocos068.htm

Employment Spotwww.employmentspot.com

Library Information Science CareerStrategies for Librarianswww.liscareer.com/index.htm

New York Public Library Employment Sitewww.nypl.org/links/index.cfm?Trg=1&d1=175&d3=Employment

Quintessentail Careerwww.quintcareers.com

Riley Guidewww.rileyguide.com

U.S. News & World Report, Best Careers 2009: Librarianwww.usnews.com/money/careers/articles/2008/12/11/best-careers-2009-librarian.html

BooksG. Kim Dority, RethinkingInformation Work: A Career Guidefor Librarians and Other InformationProfessionals (Libraries Unlimited2006).

Rachel Gordon, What’s theAlternative: Career Options forLibrarians and Info Pros (InformationToday 2008).

Richard Murray, A Day in the Life:Career Options in Library andInformation Science (LibrariesUnlimited 2007).

Priscilla Shontz, The Librarian’sCareer Guidebook (Scarecrow Press 2004).

Need Job Search Help?

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successes, and quantify the results andtheir business impact.

A given in today’s world is to keepyour resume current even if you are notlooking because you never know whenyou will need to look for a new job. Thisis a lesson that I knew once, but forgotduring my 11 years at the same job. Sobe prepared.

Make Yourself IndispensableEveryone has heard the expression “makeyourself indispensable.” In today’s worldthat phrase translates to more than justworking very hard each and every day. It means focusing on how you canprovide a significant value-added servicethat benefits the organization. But donot ever forget that at the end of the day,nobody is really indispensable. If you canidentify what your company really needsand then visibly and tangibly contributetowards meeting those needs, you will be on your way to becoming successful.

Consider trying to excel in an area in which your boss is weak in order tocomplement him or her. Think of waysto save money, find tasks that can bedone better, volunteer to take ownershipof projects, and increase your visibility.While librarians are particularly poor at making people aware of the widevariety of ways they contribute, if you can do so, it will set you apartfrom the crowd and increase yourperceived value to the organization.

Listen and Then Listen Even More CarefullyWe must become active listeners,listening not only to what is said, buteven more carefully to how it is said, i.e.,the nuances of what is said and what isomitted. It is easy to hear what you wantto hear or just hear the words and stoplistening.

At the same time, don’t panic atevery possible danger or negative sign. A lot of what you hear will be irrelevant.

Think Outside the BoxIf everyone is following the sametraditional job search strategy, then theprobability is very low that it will be of much help. A lesson relearned is to go above and beyond the traditionalapproach. Consider the path less takenand the path not taken—you should takeboth paths, in addition to the traditionalpath. Remember that the entire legalindustry has changed. Consequently,take a good hard look at our own skillset and consider how it can fit into otherfields, other types of employment, andother types of positions.

It’s Not What You Know but Who You Know—At Least to Get in the DoorCommon wisdom suggests that who you

know is critical to getting a job. Somecommentators suggest that somewherebetween 50 to 70 percent of jobs arefilled by networking and informalcontacts. It can be easy to forget aboutthe importance of people as you focus on want ads, headhunters, and onlinejob search engines.

I had to relearn the lesson thatultimately the key is people. Identify and reach out to the individuals who can help you locate a job. Other timesthe people you need are those who canprovide deep background on potentialfirms and people, or who can personallyrecommend you to the decision makers.

Become LinkedInLinkedIn provides you access to morepeople than you directly know. It expandsyour horizons by connecting you to theconnections of your connections. As inthe play and later film Six Degrees ofSeparation, LinkedIn provides you accessto a much broader world of connectionsthan you knew you had.

Possessing a vibrant, information-packed online social networking presenceis fundamental to succeeding in today’svirtual world. You absolutely have tobuild a rich, attractive profile, makeconnections, join groups, post articles,and grow your network. More than onehalf of all jobs are currently filled by wayof networking and informal contacts.

LinkedIn provides you with a criticalcommunication tool if you are laid off and no longer have access to yourprevious channels of communication.Without LinkedIn, if you lose your job,you are very limited in your ability tocommunicate your changed situationand to let people know how to contactyou. LinkedIn provides you with abridge to alert people about whatoccurred and how to contact you now. It is also a great way to gather unsolicitedrecommendations from formercolleagues. Martindale-HubbellConnected, Legal OnRamp, the American Bar Association’sLegallyMinded, and Facebook also often fill some of the same purposes.

You Are a Professional—Continue to Be a ProfessionalIt is critical to continue to networkthrough your professional memberships.You could have all journals andcorrespondence mailed to your homeaddress even if your employer pays foryour professional memberships. Not onlyare you more likely to read this materialat home, but having your home as yourcontact address will limit the damage in the event of a layoff. This way youwill still have access to any employmentopportunities and professionaldevelopment offered by the organization.Alternatively, if you decide to have the

office address as your primary location,at least keep a file of all membershipsand organizations at home so that youcan easily rejoin them with your personale-mail address.

Now that you have the time, youshould really investigate all that theAmerican Association of Law Libraries(AALL) has to offer—you will bepleasantly surprised how much value you can gather from various associationmemberships. Vendors also can provideyou with great information andopportunities. Now you may have thetime to get advanced and specializedtraining that you were previously toobusy to obtain. Attending vendortraining can also supply the side benefitof providing networking opportunities as well as an additional avenue foremployment possibilities. By being outthere talking to people, you increase thelikelihood of hearing about temporary orconsulting assignments while illustratingthe fact that you are constantlyimproving your skills.

Remember that AALL and otherlibrarian organizations have establishedcareer centers and have expendedsignificant time and effort to developresources for the newly unemployed.Make sure that you utilize their efforts to the max.

Keep a CopyYou should keep copies at home of allimportant e-mails, positive commentsmade about you, your performancereviews, your accomplishments,significant projects, and informationabout your contacts. You never knowwhen you might need them but nolonger have ready access to your office,your files, your documents, and your e-mail contacts.

Of course, you should never violatethe law or company policies, or takeconfidential, proprietary, or materialnon-public information, but you have a right to keep a copy of your mostsignificant work. After you have been let go, retrieving that information isoften impossible or at best very difficultand time consuming. It would be verydepressing to go back to pick up yourpersonal possessions and have yourformer employer review item by itemwhat you want to download from yourformer work station computer—so beprepared.

In today’s world of long office hours,many of us transact all of our librarianprofessional association activities and a certain portion of our personalactivities at work. Therefore, it is criticalto schedule regular backup of keyinformation to our home in order to ensure continued access to ourprofessional and personal information.While I have always done that,

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I nevertheless had to relearn that lesson—even a lag of only a month in backing up your information can cause a substantial disruption in your professional and personalcommunication and activities. I havelearned that while it may never bepossible to continuously back upeverything, the more often the better. I promise you the extra time and effortis worth it. Having everything you needat home will ease the transition fromwork and make it less painful in so many ways.

Tried and True SometimesWorks the Best When I talked about new cutting-edgetechnologies and approaches, my mother,Golda Rosen, used to remind me not toforget the historically tried-and-truemethods, as those are often built on theresults of many lessons learned.

I found that it is worthwhile tomake sure that you do all the things that job searchers throughout historyhave done, even if you think that it is unlikely to be fruitful. You neverknow—it might help you get the job,and, if not now, maybe later. Don’t forget about reaching out to headhunters and recruiting people. As a profession,recruiters are hurting and therefore mayhave the time and willingness to reallytalk about your resume and how to best present your experience andaccomplishments. Remember that whileemployment agencies might not haveany jobs at this time, headhunters stillhave a lot of connections and can be avaluable asset in a job search. And don’tforget the state labor office and socialwelfare organizations because they have vast experience with assisting theunemployed.

The most significant lesson Ilearned, relearned, and then learned the hard way was to be prepared. Just asBenjamin Franklin used to say, an ounceof prevention is worth a pound of cure.So prepare yourself with the informationnetwork that you will need whenunemployed. That will make thetransition substantially less painful andspeed you on your way to recovery and a wonderful new chapter in your life.

Note: All of the opinions andstatements within this article are those of the author alone and do not in anyway, shape or form, reflect the opinionor position of any of his past or currentemployers. ■

Nathan Aaron Rosen ([email protected]) is the informationresources manager at the New York officeof a large international law firm afterserving 11 ½ years as vice president in theLegal & Compliance Department of alarge international financial servicescompany.

a major newspaper or law review. Alertscan also be created to notify attorneyswhenever a client is mentioned in amajor newspaper or online in a blog.

Materials can be routed to faculty or attorneys in both traditional andinnovative ways. Materials still collectedin print can be routed among facultymembers or attorneys while manyresources, such as BNA and theUniversity of Washington’s CurrentIndex to Legal Periodicals, allow thetable of contents of their publications to arrive directly in a patron’s mailbox.Develop a logo or brand for your libraryand use it on print and electronicmaterials so that patrons realize timelyand reliable information is being sentfrom the library.

When possible, push content directlyto patrons. Deliver news, RSS feeds, andother legal information directly to a patronvia a news aggregator such as GoogleReader or NewsGator. This allows patronsto manage their information and absorbmore content in less time. Makeinformation available to patrons by linkinginformative, well-written, and helpfulwebsites to your library’s informationportal. (See “Surfing the Blogs”on page 8.)

Provide both research and referencesupport to faculty and attorneys.Academic law librarians can set upliaison programs (matching facultymembers with librarians), train researchassistants, prepare an annual facultybibliography, develop a digitalscholarship repository for the law school,and prepare subject-specific researchguides and classes. Old exams can eitherbe posted online on the school’s websiteor maintained in print on reserve.

Firm librarians can create and index abriefs/documents database for use by theirattorneys. They can create alerts thatnotify attorneys whenever clients arementioned in the news and providedetailed information when attorneys areresearching new clients. Handling conflictschecks, if the firm involved is large, is alsoa service that librarians can provide.

Firm and academic librarians canprepare blogs and newsletters thatprovide information about new itemsacquired, new services developed, or newlegal URLs of interest. Consider sendingacquisitions lists directly to patrons viaRSS feeds. New electronic resources and new technologies can also bedemonstrated at a “Lunch and Learn”series—faculty or attorneys eat while one of the librarians provides ademonstration of a recently acquiredresource or pulls together information on how to research a particular subject.

Librarians can help attorneys andfaculty enhance both their classroomsand practices with technology. Librarians

can demonstrate blogs and wikis toincoming attorneys and faculty members,showing them how to create and updatecontent that attracts and interests newclients and students. Librarians can helpattorneys and faculty members locatearticles and other resources useful toclients or students and post references to them on social networking sites suchas Twitter or digg. Librarians can helpplan, install, and then implement smartclassrooms with sympodiums andvodcasting or podcasting capabilities.They can draft a “How To” manual, then train faculty to use the newtechnologies. Firm librarians can workwith attorneys to create podcasts andelectronic newsletters that clients andpotential clients find helpful.

As Google and other search enginescontinue the democratization ofinformation and sites such as Flickrseemingly defy bibliographic control,librarians worry and wonder if their skills will continue to be necessary in the21st century. I think the answer to thatconcern is “yes.” Librarians will continueto develop collections in appropriateformats for their patrons, and they willcontinue to develop services consideredessential by their patrons.

Library services will continue to evolve,change, and develop. Librarians shouldnever say “no” to an opportunity.Remember: often opportunities arrivedisguised as challenges or frustrations.When asked to do something, think aboutit first rather than automatically respondingwith “that’s not something the libraryshould handle.” Be open to opportunitiesand remain flexible when conceiving anddeveloping patron collections and services.While libraries and legal organizations,both law firms and law schools, willundergo critical changes as they continueto evolve, the need for informationacquisition, classification, organization, and retrieval remains.

Know who your patrons are andwhat services they need. Develop andprovide these services, and make sureyour patrons know about them. Marketyour library. ■

Lisa Smith-Butler ([email protected]) is associate dean anddirector of information technology at theSol Blatt Jr. Law Library and associateprofessor of law at the Charleston School of Law in South Carolina.

More OnlineFor handouts and an mp3 download of Lisa Smith-Butler’s 2008 AnnualMeeting presentation, “Marketing Your Library,” visit AALL2go atwww.softconference.com/aall/sessionDetail.asp?SID=168856.

the “m” word— continued from page 8

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