lessons learned from leed v2 meetin… · leed for developments market sector applications...
TRANSCRIPT
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Lessons LearnedLessons Learned from LEED…and possible applications to
Sustainable Seafood Certification
Dr Malcolm LewisDr. Malcolm LewisCTG Energetics, Inc.g ,
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OutlineOutline
Overview of LEED Technical Components of LEED Technical Components of LEED LEED Development Process LEED Governance Structure Market Responses to LEEDp Possible Applications to Sustainable Seafood
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Definition of SustainableDefinition of Sustainable
"Sustainable development” is development that:that:• meets the needs of the present p• without compromising the ability of future
generations to meet their own needsgenerations to meet their own needs. • Brundtland Commission, Our Common Future, 1987.
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Green BuildingsGreen Buildings
Green Buildings now becoming the normCurrently >27 000 LEED registered buildings• Currently >27,000 LEED-registered buildings
• 33% of these are outside USA!
M k t diff ti t b i t ti• Market differentiator becoming expectation Increased Customer focus on environment:
• Indoor Air Quality, Daylight, Thermal Comfort
Cost Differential of Green is nominal or nil Cost Differential of Green is nominal or nil
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A voluntary, consensus-based national standard for developing high-performance sustainable buildings and communitieshigh performance, sustainable buildings and communities.
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LEED for New Construction
LEED-EB
LEED for New Construction
existingbuildingsLEED for Commercial Interiors
ly o
fm
s
LEED EB buildingsLEED for Commercial Interiors
LEED f Core and Shell
Fam
iys
tem LEED for Core and Shell
LEED E i ti B ildi
EED
ng
Sy LEED for Existing Buildings
LEED
The
LER
ati LEED for:
• Schools • Retail
LEED for Homes
Neighborhood T
M k t S t A li ti
Retail• Healthcare• Laboratories
LEED for Neighborhood Developments
Market Sector Applications • Multi-building Campuses
• Lodging
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s Certified 21-26 pointsCI
evel
sSilver 27-31 pointsGold 32-41 points
LEE
D-C
n Le Platinum 42-57 points L
atio
n Certified 32-39 pointsSilver 40-47 points
D-E
B
ifica Gold 48-63 points
Platinum 64-85 points LEE
D
Cert
Certified 25-32 points
NC
ED C Silver 33-38 points
Gold 39-51 points
LEE
D-N
LEE Platinum 52-69 points L
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LEED Rating SystemLEED Rating SystemLEED Rating SystemLEED Rating System
LEED DESIGN CATEGORIES•Sustainable Site Planning•Water Conservation•Water Conservation•Energy•Materials
•Indoor Environmental Quality
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LEED Rating SystemLEED Rating System
Indoor Environmental
Quality15 pts
Sustainable Sit
pSites14 pts
Materials & Resources
13 pts
Water Efficiency
13 ptsEnergy &
Atmosphere17 pts
y5 pts
17 pts
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Technical Components of LEED
Pre-requisites vs CreditsC di bi “I ” & “R i ” Credits combine “Intent” & “Requirements”
“Performance” vs “Prescriptive”Performance vs Prescriptive Reference third-party technical standards Provide alternate compliance paths
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LEED Development ProcessLEED Development Process
Raise the bar over timeA k t ti i• As market perception increases
• As industry develops capability• As technology evolves to support it
2012
2015…..
2030“Regenerative”
2009
2012
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LEED CertificationLEED Certification
Requires third-party certificationR i b i d d t i• Review by independent reviewers
• Avoids “greenwash” temptation of self-certification
• Promotes market confidence
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LEED Governance StructureLEED Governance Structure
Multi-stakeholder “big tent” isbig tent is critical
Consensus approval processapproval process
Separate T h i l fTechnical from Market
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Market Responses to LEEDMarket Responses to LEED
Challenge is to balance increased stringency with market uptakestringency with market uptake
Market Uptake
Increasing StringencyStringency
Keeping program simple is important
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Market Selling PointsMarket Selling Points
Emphasizing benefits of the programthe program• “Triple Bottom Line”
Building upon lgenerational
motivations & passion
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Using “Market Pull” to Advance Acceptance
Market competition has been keyG tti tit i k t t t• Getting competitors in market to compete to be “greenest”
• Building brand equity
Why do the Certification Tiers work? Why do the Certification Tiers work?• Provide lower level point of entry
E th hi h l l f hi t• Encourage the higher levels of achievement
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Applications to Sustainable SeafoodApplications to Sustainable Seafood
Could “Sustainable Seafood” become part of a larger “Sustainable Food”part of a larger Sustainable Food movement?
Standards Labeling program Labeling program Consumer education
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Seafood Industry ImplicationsSeafood Industry Implications
TechnicalMarketingOperationsOperations FinancialFinancialHuman Resources
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Contact InformationContact Information
CTG Energetics Inc.I ine CAIrvine CAOakland CAD CODenver COWashington DC
Malcolm LewisMalcolm [email protected]
949-790-0010