Lessons from Israel: It’s All About Clusters

Assaf Luxembourg Business Development and Marketing Professional

Agenda

Introduction

It’s all about clusters

Beyond the “start-up nation”

Global place positioning

Lessons from the Israeli case study

Agenda

Introduction

Global place positioning

Lessons from the Israeli case study

It’s all about clusters

Beyond the “start-up nation”

Introduction

Assaf Luxembourg

about.me/assafluxembourg

Business Development and Marketing Professional

Introduction

Consulting

Assaf serves as a business

development and marketing

consultant. He helps build an

effective pipeline of opportunities and

facilitates introductions that generate

deal-flow. Assaf also designs

focused marketing strategies

specifically adapted for his clients'

needs.

Engagements

Assaf lectures to business and

student missions in Israel about the

Israeli economy, the Start-up

Nation, branding Israel and more.

Assaf provides professional

lectures for entrepreneurs on

market research, business plans,

effective pitching and more.

Moderating

Assaf offers his vast experience in

speaking to small and large

audiences. He moderates business

events with both a professional,

personal and friendly attitude. As a

professional presenter, Assaf knows

to adjust his presentation to any

specific client needs.

Introduction

Introduction

Introduction

Agenda

Introduction

It’s all about clusters

Beyond the “start-up nation”

Global place positioning

Lessons from the Israeli case study

It’s all about clusters

“Eco-system”

It’s all about clusters

Michael Porter

Harvard Business School

Leading authority on company strategy

Study of competitiveness

The Competitive Advantage of Nations (1990)

It’s all about clusters

Paul Krugman

Princeton University

World-known economist

Nobel prize in economics

Geography and Trade (1991)

It’s all about clusters

Definition

A geographical location where enough resources and

competences amass reach a critical threshold, giving it a

key position in a given economic branch of activity, and

with a decisive sustainable competitive advantage over

other places, or even a world supremacy in that field.

It’s all about clusters

Examples

It’s all about clusters

Examples

It’s all about clusters

Examples

It’s all about clusters

Examples

It’s all about clusters

Examples

It’s all about clusters

Examples

It’s all about clusters

Examples

It’s all about clusters

Examples

It’s all about clusters

What makes a tech cluster?

Academic R&D

Failure acceptance

Investors

Entrepreneurs Government support

Risk acceptance Community

Niche culture Joint causes

togetherness

productiveness

It’s all about clusters

What makes a tech cluster?

Academic R&D

Failure acceptance

Investors

Entrepreneurs Government support

Risk acceptance Community

Niche culture Joint causes

togetherness

productiveness

“Coopetition”

It’s all about clusters

Agenda

Introduction

It’s all about clusters

Beyond the “start-up nation”

Global place positioning

Lessons from the Israeli case study

Beyond the Startup Nation

Culture

Beyond the Startup Nation

Business

Culture

Beyond the Startup Nation

The ‘Israeli way’:

Informality

Directness

Warmness

Energetic

‘Hutzpa’

Beyond the Startup Nation

Beyond the Startup Nation

Beyond the Startup Nation

Beyond the Startup Nation

Beyond the Startup Nation

Constant surrounding security threat

Mandatory military service

Beyond the Startup Nation

Mandatory military service:

Exposure to BAT at a young age

Big responsibility experience

‘Crash course’ in decision making under pressure and

imperfect information

Valuable management experience

Beyond the Startup Nation

Mandatory military service:

OPORDs

Target

• End result

Mission

• What needs to be done in order to achieve the mission

Objectives &

indicators

• Sub-missions and how they are measured

Beyond the Startup Nation

Mandatory military service:

OPORDs

Target

• End result

Mission

• What needs to be done in order to achieve the mission

Objectives &

indicators

• Sub-missions and how they are measured

Dominate the valley Conquer the hill Distract enemy…

climb through back…

minimum casualties…

Beyond the Startup Nation

Mandatory military service:

OPORDs

Crucial for business

Project management

Gantts

Beyond the Startup Nation

Beyond the Startup Nation

Mandatory military service:

OPORDs

Crucial for business

Project management

Gantts

Pragmatism

Beyond the Startup Nation

Beyond the Startup Nation

Joe Shmo

Some issues following our last talk

Dear Assaf,

It was my upmost pleasure to talk to you the other day.

I firmly believe that we could assist each other in our common goals.

Towards our next meeting, I would be happy to discuss the following issues.

First, blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah

blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah. Very long sentences

explaining the obvious just so we would have every bit of information written down in an email. This is totally useless by your culture, however very

important in mine. Blah blah blah and some more blah. Therefore, this is the bottom line sentence. I would added this following sentence to hide the

bottom line sentence.

Second, blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah

blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah. Very long

sentences explaining the obvious just so we would have every bit of information written down in an email. This is totally useless by your culture,

however very important in mine. Blah blah blah and some more blah. Therefore, this is the bottom line sentence. I would added this following

sentence to hide the bottom line sentence.

Third, blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah

blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah. By now you must be

gone already blah blah. Therefore, this is the bottom line sentence. I would added this following sentence to hide the bottom line sentence.

Please send our regards here in the office to your wonderful wife and child.

Sincerely yours,

Joe Shmo.

Beyond the Startup Nation

Beyond the Startup Nation

Beyond the Startup Nation

Beyond the Startup Nation

Joe Shmo

Some issues following our last talk

Dear Assaf,

It was my upmost pleasure to talk to you the other day.

I firmly believe that we could assist each other in our common goals.

Towards our next meeting, I would be happy to discuss the following issues.

First, blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah

blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah. Very long sentences

explaining the obvious just so we would have every bit of information written down in an email. This is totally useless by your culture, however very

important in mine. Blah blah blah and some more blah. Therefore, this is the bottom line sentence. I would added this following sentence to hide the

bottom line sentence.

Second, blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah

blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah. Very long

sentences explaining the obvious just so we would have every bit of information written down in an email. This is totally useless by your culture,

however very important in mine. Blah blah blah and some more blah. Therefore, this is the bottom line sentence. I would added this following

sentence to hide the bottom line sentence.

Third, blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah

blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah. By now you must be

gone already blah blah. Therefore, this is the bottom line sentence. I would added this following sentence to hide the bottom line sentence.

Please send our regards here in the office to your wonderful wife and child.

Sincerely yours,

Joe Shmo.

Beyond the Startup Nation

to Joe Shmo

Re: Some issues following our last talk

Hi Joe,

My pleasure as well.

1. First issue = depends on my colleague, let me check…

2. No go, we need another way…

3. Agreed.

Speak soon,

Assaf.

Beyond the Startup Nation

Beyond the Startup Nation

How is this

“beyond the

startup nation”?

How is this beyond the startup nation?

1. Israel is not ONLY the “start-up nation”

It is also many other things…

2. What makes Israel the “start-up nation”, also makes it

other all those other things

For better, and for worse

The true DNA of Israel

The true brand

Beyond the Startup Nation

Beyond the Startup Nation

What is that

DNA?

Beyond the Startup Nation

Creative Energy Creative Energy Creative Energy Creative Energy Creative Energy Creative Energy Creative Energy Creative Energy Creative Energy

Beyond the Startup Nation

What drives that

creative energy?

There are many reasons, here’s two:

1. The “home” factor

2. A sense of purpose

Beyond the Startup Nation

Agenda

Introduction

It’s all about clusters

Beyond the “start-up nation”

Global place positioning

Lessons from the Israeli case study

Global Place Positioning

What is place positioning? The process of building a clear and unique brand for

any kind of place

Has to rely on true values.

begins with a clear understanding of the DNA of the

place, for better and for worse.

Followed by a clear understanding of what this place

can offer, and that consumers want.

Those understandings are then translated into a

promise, which has to be delivered always.

Global Place Positioning

Today’s world is flat and interconnected.

In today’s world, there is a fierce competition

between regions, countries, counties, cities

etc., over attention:

Tourism

Foreign direct investments

Financial investments

Trade

Places which will not act to offer values to

consumers will be left behind.

Global Place Positioning

What is your

DNA?

Agenda

Introduction

It’s all about clusters

Beyond the “start-up nation”

Global place positioning

Lessons from the Israeli case study

Lessons from Israel

1. Every person, product, company, place,

society has a unique DNA.

2. Positioning is all about highlighting the

values of that DNA to the world.

3. You may be associated with a false DNA

which does not serve your interests.

4. It is changeable over time.

Lessons from Israel

5. Nurturing your true and positive DNA is

effective by building clusters of excellence.

6. In Israel’s case, our DNA is creative energy

and the cluster we’ve nurtured is a mix of

creativity, technology and R&D.

7. Israel did not nurture that cluster by a top-

down process, but through an over-time-

across-the-board process.

“We kind of figured it out…”

Lessons from Israel

8. Find your true DNA and tell the world.

9. Find the purpose for your community.

10.In today’s fierce competition, you simply

have no other choice.

11.Learn and explore others who did it.

12.Do not imitate, innovate

Global Place Positioning

What are YOU

all about?

Lessons from Israel: It’s All About Clusters

Assaf Luxembourg Business Development and Marketing Professional

Thank you!