lessons from a decade in media entrepreneurship
TRANSCRIPT
![Page 1: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/1.jpg)
LESSONS FROM A DECADE IN MEDIA ENTREPRENEuRSHIP
by Rafat Ali
skift travel iq
![Page 2: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/2.jpg)
SKIFT IS…The largest intelligence platform in travel, providing Media, Insights and Marketing to all sectors of the world’s largest industry.
skift travel iq
![Page 3: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/3.jpg)
SKIFT DOES…Skift Deciphers & Defines trends for Marketers, Strategists & Technologists in the global travel industry.
skift travel iq
![Page 4: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/4.jpg)
LEVEL 13, 82 SPENCER ST, MELBOURNE
SKIFT’S BHAG: SKIFT IS DEFINING THE FUTURE OF TRAVEL
skift travel iq
![Page 5: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/5.jpg)
*ALWAYS ALWAYS* DO YOUR OWN THING>
skift travel iq
#1
![Page 6: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/6.jpg)
ALWAYS ALWAYS DO YOUR OWN THING>
skift travel iqSTAY AWAY FROM GEORGE >>
![Page 7: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/7.jpg)
EVERYTHING TO HELP START & BUILD YOUR MEDIA COMPANY EXISTS
DON’T GET TRAPPED IN THE TECH STACK>
skift travel iq
#2
![Page 8: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/8.jpg)
MIDDLE IN MEDIA IS DEATH>
skift travel iq
#3
![Page 9: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/9.jpg)
YOUR EXPANSIVE WORLDVIEW DEFINES HOW BIG YOUR VISION IS
COROLLARY: THERE IS ALWAYS SPACE TO CREATE YOUR OWN WHITESPACE>
skift travel iq
#4
![Page 10: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/10.jpg)
THE 4 S’s OF CONTENT:
BE SMART, SHARP, SURGICAL & STRATEGIC>
skift travel iq
#5
![Page 11: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/11.jpg)
BUILD AROUND TRENDLINES, NOT HEADLINES
IGNORE AND BREAK THE SILOS>
skift travel iq
#6
![Page 12: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/12.jpg)
PACKAGE, VOICE, SENSIBILITY AND BRAND MATTERS
THE INTANGIBLES MATTER A LOT MORE IN MEDIA>
skift travel iq
#7
![Page 13: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/13.jpg)
STAY AWAY FROM FEALTY TO INVESTORS, THEY’RE MEANS TO AN END, AND DON’T MATTER MUCH IN THE END RESULTS >
skift travel iq
#8
![Page 14: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/14.jpg)
YOU WILL HEAR 9 NOs BEFORE THE ONE YES
COROLLARY: SAY 9 NOs TO THINGS BEING THROWN AT YOU, FOCUS ON ONE>
skift travel iq
#9
![Page 15: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/15.jpg)
AVOID SCENESTERS, AND SURELY AVOID BEING ONE >
skift travel iq
#10
![Page 16: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/16.jpg)
YOU WOULD BE SURPRISED HOW MANY ARE AFRAID TO ASK THE HARD QUESTIONS.
LEARN & RELEARN FEARLESSSNESS >
skift travel iq
#11
![Page 17: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/17.jpg)
NO ONE HAS EVER BUILT A BUSINESS KEEPING PEER JOURNALIST SET HAPPY
COROLLARY: ALWAYS BE FRIENDLY, NEVER BE FRIENDS>
skift travel iq
#12
![Page 18: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/18.jpg)
INSPIRATION & INNOVATION COME FROM ANYWHERE & EVERYWHERE.
COROLLARY: THE UNIVERSE FIGURES OUT A WAY TO POINT YOU IN THE RIGHT DIRECTION, THE HARD PART IS TO STOP AND LISTEN>
skift travel iq
#13
![Page 19: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/19.jpg)
B2B DOES NOT HAVE TO BE BORING.
SEPARATE VENDORS FROM YOUR REAL USERS>
skift travel iq
#14
![Page 20: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/20.jpg)
THERE IS STILL TONS OF DISRUPTION LEFT IN BUSINESS INFORMATION.
COROLLARY: BE FANATICALLY FOCUSED ON THE CHANGING USER CONSUMPTION BEHAVIOR>
skift travel iq
#15
![Page 21: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/21.jpg)
USE DESIGN TO PUNCH ABOVE YOUR WEIGHT >
skift travel iq
#16
![Page 22: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/22.jpg)
MARKETING/TECH/USER EXPERIENCE/DESIGN
IN THE CROSS HAIRS OF THIS NEXUS, YOU HAVE FUTURE-PROOFED YOURSELF >
skift travel iq
#17
![Page 23: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/23.jpg)
FOCUS ON ONE BIG ANNUAL EFFORT INSTEAD OF SMALL ONES THROUGHOUT THE YEAR
DOING LESS WITH MORE IS THE NEW DOING MORE WITH LESS>
skift travel iq
#18
![Page 24: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/24.jpg)
BUILD DIRECT CHANNELS TO YOUR USERS
THINK REPEAT RESIDENTS, NOT REPEAT VISITORS>
skift travel iq
#19
![Page 25: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/25.jpg)
WILL ANYONE MISS YOU IF YOU DIE TOMORROW?
COROLLARY: WHAT’S YOUR UTILITY VALUE TO USERS? >
skift travel iq
#20
![Page 26: Lessons From A Decade In Media Entrepreneurship](https://reader031.vdocuments.mx/reader031/viewer/2022021813/5885ed971a28ab864f8b5377/html5/thumbnails/26.jpg)
IMMERSE YOURSELF!
skift travel iq