lesson 5 - retail market strategy

8/13/2019 Lesson 5 - Retail Market Strategy

http://slidepdf.com/reader/full/lesson-5-retail-market-strategy 1/61



• Tnlt es l rktlejemd strltkdy0

•N`w flm l rktlejkr buejh l sustlemlbjk fàpktetevk lhvlmtldk0

• Tnlt stkps h` rktlejkrs d` tnrùdn t` hkvkj`p l strltkdy0

• Tnlt heookrkmt strltkdef dr`wtn `pp`rtumeteks flm rktlejkrspursuk0

• Tnlt rktlejkrs lrk bkst p`sete`mkh t` bkfàk dj`bljrktlejkrs0

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Xnurshly, Clmulry <?, <8



Xlrdkt Alrgkt

tnk alrgkt skdakmt(s) t`wlrh wnefn tnkrktlejkr pjlms t` o`fus ets rksùrfks lmhrktlej aex

Rktlej O`ralttnk mlturk ò tnk rktlejkr―s `pkrlte`ms‘ ets rktlej aex

Vustlemlbjk Fàpktetevk Lhvlmtldklm lhvlmtldk `vkr tnk fàpktete`m




i




L rktlej alrgkt es l drùp ̀ o f`msuakrswetn seaejlr mkkhs (l alrgkt skdakmt)lmh l drùp ò rktlejkrs tnlt sltesoy

tn`sk mkkhs usemd l seaejlr rktlej o`ralt.




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VKDA KMXV

R K X L E J O @ R A L X

XRKMHUXRLHEXE@M LJ

VYKFELJXU

VX@RK

HKY LRXAKMX

VX@RK

@OO YREFK

RKX LEJKR




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VKDA KMXV


XRKMHUXRLHEXE@M LJ

VYKFELJXU

VX@RK

HKY LRXAKMX

VX@RK

@OO YREFK

RKX LEJKR




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VKDA KMXV


XRKMHUXRLHEXE@M LJ

VYKFELJXUVX@RK

HKY LRXAKMX

VX@RK

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• Eo VA Vt`rk hkfehks t` o`fus up`m

l jeaetkh skt ò alrgkts o`rwàkm―s lpplrkj, wnefn snùjh etpursuk0

• Tnlt snùjh tnk rktlej strltkdy bko`r tnlt tlrdkt alrgkt0




• buejhs l wljj lr`umh ets p`sete`m em l rktlej alrgkt

• EV YREFK L V@[RFK @O VFL0

• H@KV @OOKREMD A@RK AKRFNLMHEVK YR@_

• ljj lhvlmtldks kr`hk huk t` f`apktetevk o`rfks s` buejhnedn wljjs




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<. Buejhemd str`md rkjlte`msneps wetnfust`akrs

2. Buejhemd str`md rkjlte`msneps wetnsuppjekrs

6. Lfnekvemd kooefekmt emtkrmlj `pkrlte`m




• m`t seapjy jegemd - fàaettkh t` buyemd akrfnlmhesk lmh skrvefksl plrtefujlr rktlejkr - rkjuftlmt t` buy orà `tnkrs

<. Hkvkj`pemd l str`md brlmh ealdk

2. Nlvemd l fjklr lmh f`msestkmt p`sete`memd6. Yr`vehemd ùtstlmhemd fustàkr skrvefk

8. [mhkrtlgemd fustàkr rkjlte`msnep almldkakmt (FRA)pr`drlas.

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B[EJHEMD F[VX@AKR RKJLXE@MVNEYV -F[VX@AKR J@ULJXU




• Tkjj gm`wm lmh lttrlftevk ealdk ò

brlmh lmh mlak

• Olv`rlbjk bkjekos lbùt brlmh

N`w h`ks et olfejetltk j`yljty0

• Rkhufk resg

•Ka`te`mlj tek wetn l fustàkrtnlt jklhs tnk fustàkr t`trust tnk rktlejkr



http://slidepdf.com/reader/full/lesson-5-retail-market-strategy 21/61Xnurshly, Clmulry <?, <8



• M`t cust flrryemd Mlte`mlj Brlmhsbut Yrevltk Jlbkj Brlmhs (Vt`rkBrlmhs `r @wm Brlmhs)




• `r J`yljty `r Orkqukmt sn`ppkr

pr`drlas, lrk lfteveteks tnlt o`fus`m ehkmteoyemd lmh buejhemd j`yljtywetn l rktlejkr―s a`st vljukh

fustàkrs.

• Rkwlrhs blskh `m laùmt `rakrfnlmhesk purfnlskh

• Aly lppklr m`t t` pr`vehk VFLbut tnk emo`ralte`m yù dkt devkspkrs`mlj rkjlte`msnep




J`w F`st - Kooefekmfy Xnrùdn F``rhemlte`m• Kjkftr`mef Hltl Emtkrfnlmdk (KHE)• F`jjlb`rltevk Yjlmmemd lmh O`rkflstemd t` Rkhufk Emvkmt`ry l

Hestrebute`m F`sts

•Vpkfelj Xrkltakmt• Klrjy Hkjevkry ò Mkw Vtyjks• Vnepakmt ò Vflrk Akrfnlmhesk

• Kxfjusevk Vljk ò Hkserlbjk Brlmhs/F`jjlb`rlte`m wetn _kmh`rs

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B[EJHEMD V[YYJEKR RKJLXE@MVNEYV




J`flte`m es l freteflj `pp`rtumety o`r hkvkj`pemd f`apktetevk lhvlm

<. Xnk a`st eap`rtlmt olft`r hktkraememd wnefn st`rk l f`msuakrpltr`mezks

2. Et es m`t klsejy hupjefltkh

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J@FLXE@M




• Buejhemd a`rk tnlm `mk - drkltkr wljjs

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A[JXEYJK V@[RFKV





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A[JXEYJK V@[RFKV




• herkftkh t`wlrh kxestemd fustàkrs usemd tnk

rktlejkr―s prkskmt rktlejemd o`ra

• lttrlftemd mkw f`msuakrs orà furrkmttlrdkt alrgkt wn` h`m―t pltr`mezk tnkrktlejkr furrkmtjy

•dkt furrkmt fustàkrs t` veset tnk rktlejkra`rk òtkm `r buy a`rk akrfnlmhesk `mklfn veset.

• `pkm o`r j`mdkr nùrs.

• hespjlyemd akrfnlmhesk t` emfrklskeapujsk purfnlsks

• trlememd sljkspk`pjk t`fr`ss-skjj .




• usemd tnk rktlejkr―s kxestemd rktlej o`ralt em mkwalrgkt skdakmts




• Hkvkj`ps l mkw rktlej o`ralt wetn l

heookrkmt rktlej aex o`r tnk slak tlrdktalrgkt




• Mkw o`ralt o`r l mkw alrgkt skdakmt

• Rkjltkh - rktlejkr―s prkskmt tlrdktalrgkt `r rktlej o`ralt snlrkssàktnemd em fàa`m wetn tnk mkw`pp`rtumety.

• [mrkjltkh - ls jettjk fàa`mljetybktwkkm tnk rktlejkr―s prkskmtbusemkss lmh tnk mkw dr`wtn`pp`rtumety

• _krteflj Emtkdrlte`m




• tnk p`tkmtelj sezk ò tnk rktlej alrgkt em tnk fùmlmh

• tnk hkdrkk t` wnefn tnk fùmtry h`ks lmh flm

supp`rt tnk kmtry ò o`rkedm rktlejkrs.

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LXXRLFXE_KMKVV @O EMXKRMLXE@MLJ A




GKUV X@ V[FFKVV EM DJ@BLJ ALRGKXV



• DJ@BLJJU V[VXLEMLBJK F@AYKXEXE_K LH_LMXLDK

•N&A, O`rkvkr 2<, [meqj` - j`w prefkh olst olsne`m

• LHLYXLBEJEXU

• lhcust t` tlstk lmh prkokrkmfk `o tlrdkt alrgkt

•Akrfnlmhesk

• Yklg skjjemd pkre`h - Vfn``j Vuppjeks (Ludust - [V, but m`t em Kur`pk, LprClplm but m`t em tnk Ynejeppemks)

• Vt`rk Jly`ut lmh Hksedm

• Fujturk

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GKUV X@ V[FFKVV EM DJ@BLJ ALRGKXV




l rktlej oera emvksts em lmh `wmsl rktlej `pkrlte`m em l o`rkedm

f`umtry

nednkst emvkstakmt lmh drkltkstresg




Xnk kmtkremd rktlejkr p``js ets

rksùrfks wetn l j`flj rktlejkr tò`ra l mkw fàplmy em wnefn`wmkrsnep, f`mtr`j, lmh pròetslrk snlrkh

rkhufks tnk kmtrlmt―s resgs -snlremd tnk oemlmfelj burhkm,umhkrstlmhemd ò alrgkt, j`fljrksùrfks




j`wkst resg lmh rkquerks tnk

jklst emvkstakmt.


lesson 5 - retail market strategy

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