Aim: to gain an understanding of major events in music video history

Starter: Quick Re-cap

Name 3 of the significant moments in music video history that we have studied so far.

Your task: Significant Moments in Music Video

To be completed over the next week and posted on your blogs. Map out a history of some of the significant moments in the history of the music video. Remember to add detail about why they were significant. You may wish to use some of the timeline tools below.

A Hard Day’s NightDir: Richard Lester1963

Record company making a promo film for a band.

Bands working with a quality film director and supporting actors.

The Beatles playing themselves almost in a spoof of themselves with a mixture of performance and narrative. Light-hearted, comic approach.

Top of the Pops (BBC)Pre-dates Radio 1. Made by the BBC and originally broadcast weekly between 1 January 1964 and 30 July 2006.• Originally where people would find

out what was No.1• Record companies would try and get

artists on there• If not possible (eg a US artist) you

would either have a performance recorded elsewhere or the song played and Pans People etc dancing around in the studio

• Videos started to be made in order to get your band on as many commercial programmes as possible.

Help!Dir: Richard Lester1965- Still an album

promo- But much more

arty and conceptual

- Not just a promo for the music but demonstrating the power of the artist

The Monkees

• Daydream Believer• http://www.youtube.com/watch?v=nU615FaODCg

Totally fabricated US band Styled on the Beatles with anglo-centric reference.

Good quality production values. Total control and cultivation of the artist by industry.

From this to Simon Cowell!

Was a sit-com series which was made to sell the band.

Early example of convergence.

• As the Beatles became hugely famous and had more control they started to make their own videos with them in control

• Quality started to deteriorate

Emphasised the role and skill of the music film director.

• 1967

(1972)

Started as a mime artist. Made entire as a character (Ziggy Stardust, Jean Genie)and created artisticvideos based aroundcharacters with use of changes in technology.

• 1975

Video becomes as important as the music as an artistic creation in its own right.

1975Seen as one of the most significant music videos.Breaking convention of video length. Effects and technical innovations. Bands start to gain power and see themselves as video artists as well as musical artists.

The WhoRock opera 1973Film 1979

A feature length film with one band’s songs that became a landmark film in representations of British youth culture.

1981• Was the first music

only TV station with the music guided by VJs

• Had a massive impact on popular culture and the music industry and contributed to the importance of the music video

• As more music video channels and the internet impacted upon MTV, their content diversified

Buggles: Video Killed the Radio Star (1979)

Thriller: Michael Jackson (Dir: John Landis)

1983- Landmark merging of

filmmaking and music video.

- Often seen as the most commercially successful music video of all time

- 14 mins long - Screened after watershed- Featured famous horror

actor Vincent Price

1987

Peter GabrielSledgehammer

Directed by Nick Park (Wallace & Gromit etc)-Big experiment with stop-motion and animation. -Gabriel lied under a glass sheet for 16 hours as the video was shot frame by frame

1989Like a PrayerMadonna

-Went to No.1 in UK and USA-Was controversial due to the use of religious iconography and sexual metaphors in the video.

1994Dir: Spike Jonze- Famous video for

‘Sabotage’- Big use of intertextuality

and parody with 70s crime drama

- Added an extra layer to the band’s image as hip hop groups already take on personas (MCA, Ad Rock, Mike D etc..)

Best music videos of the past few years?

• We have just gone through some of the major developments in the history of music videos

• Significant music videos is obviously a subjective list but the site below is a good place to start for your research task (NB: if you use quotes from this site then remember to reference it)

Your task: Significant Moments in Music Video

To be completed over the next week and posted on your blogs. Map out a history of some of the significant moments in the history of the music video. Remember to add detail about why they were significant. You may wish to use some of the timeline tools below.

How is YouTube changing music videos?

All of the examples we have looked at are pre-YouTube.

Make a list of the ways in which you think YouTube has changed music videos. Think about: - Who can make them- Who can watch them- The format of them (eg. Content/length?)- How it can promote artists- How it can use existing content

Recent developments?

2005 onwards

Launch of YouTube

Now… 60 hours of video uploaded every minuteVevo (portal within a portal?) 55bn hits in 2013

How do you watch music videos? On your phone? YouTube? TV channels? Via a portal (Facebook/Twitter) etc...How did you in the past?

Beyonce (2014)• Beyonce released

her 5th album entirely through the release of music videos – no promotion, no teasers or news releases. These were released before the physical copy.

Power of the music video? Shape of things to come? Power of the artist? Gimmick?

YouTube and music videos

• Not confined by length, format or content. Videos can get ‘banned’ from TV but how effective is that in an internet age?) Previously, videos (with some exceptions) would have to consider the slot they would get on MTV, VH1, TOTP etc

• Can be viewed worldwide: increase artist audience• Record company/artist/promotional company can get more

accurate data of who their audience is • Videos can be instantly shared on social media etc• Versions of music videos can mean there are several unofficial

music videos which• Music videos can be ‘re-found’ and recycled later continuing the

appeal/promotion of an artist or video

Quick YouTube quizSource: Digital Marketing Stats

1. How many people use YouTube? 1 billion 2. How many video views on YouTube per day?4 billion 3. Percentage of YouTube videos that are music videos?38%4. Percentage of YT audience whose first language is not English?60%

Other bits of information that YouTube can tell artists, their managers or their record labels…

Hi, I’m Ed. No…not that Ed.When I’m not making bland music, I like to pick up awards in the UK or the USA where I am MASSIVE!! However which other country really love me? Answer:

The Philippines.

Ed’s videos have been streamed 178 million times in the Philippines since 2014 making it his third biggest market.

Answer: Mexico City

44.9m viewers in Mexico City

Hi I’m Katie Perry. You can call me Pezzer. I’m dressed up here as Cleopatra. Just for a laff… I love New York. But which city watches 3 times as many as my videos as NYC?

ANSWER: Bangkok (Thailand) where 49.5million people have watched her videos.

Hi, I’m Taylor Swift. When I’m not calling Spotify out for being a bunch of self-serving robbing dogs, I like to travel the world. Which city watches the most of my music videos? Just hoping to get a few free drinks when I’m there…