lesson 2 trends &; entrepreneurship creativity ; trends
TRANSCRIPT
EDUCATION / TALENTDEVELOPMENT: developping learningprograms which stimulate positive interests.
Innovative entrepreneur?employe?
IDEAPHASE: DON’T FOCUS ON THE DETAILS, FOCUS ON THE POTENTIAL
Bron: Flanders DC
80% says that stimulating creativity is the key of succes/ economical growth
25% says that they can go wild in creativity!
WHAT WITH 75% others?
1. Natural Human Ability
2. Courage to Act
Bron: Flanders DC
Bron: De Morgen
TheProfessional
Me
Event organisator
TRAINER basket
Travel developper
SPORT-OFFICER
URBANSPORT trend
BIKE POLICY
CROWD FUNDING
BALL withSENSOR
http://www.hln.be/hln/nl/33/Fit-Gezond/article/detail/1380778/2012/01/17/10-goede-redenen-om-niet-te-sporten.dhtml
10 good reasons why not to sport
http://www.continentalgym.be/25-redenen-om-te-gaan-sporten.aspx
BUT FOR THE BIGGEST PART OF THE POPULATION THIS RESULTS NOT In A HEALTHIER LIFESTYLE!
IMPORTANT TO FOLLOW UP ALL TRENDS! (socio-cultural, economical, technological, …)
Tell us how you will workcustom mate during yourinternship!
the rise of the urban nomads
Why we will own less and why we willshare more.
COLLABORATIVE CONSUMPTION
UPCYCLING & JUGAAD
UPCYCLING:
SELF BUILD UPGRADE of waste into new consumer products!
(f.e. www.hetvindingrijk.be)
Scarcity stimulates innovative behaviour!
JUGAAD INNOVATION:
Jugaad is hindi and can be translated as making smart moves with a minimum of resources’
(improvised handcrafts produced andcreated due to a lack of resources)
• Search opportunities in adversity : bad luck canstimulate and create succesful initiatives. Interstingproblem solved by entrepreneurs
• Do more with less
• Keep it basic and simple bvb. Crowdfunding / Dacia / basic-fit
• Follow your heartmarket choices with passion, intuition based customer-minded innovation
• Think and act quickly out of the box thinking is a standard in the jugaad principle
SPORTAINMENTPARTY-CIPATION
http://www.sport.be/running/nl/nieuws/article.html?Article_ID=730455
Voorbeelden:http://www.richtechsystem.com/html/interactive-wall-system.htmlhttp://www.vision2watch.com/
: HOW DO YOU HANDLE THIS: Xbox Kinect + OBESITASCENTRUM
: : HOW DO YOU HANDLE THISXbox Kinect + SERVICEFLAT for OLD PEOPLE
http://www.easel.ly/
INDEPENDENT WORK
Read document playfit
summarize
Formulate yourown opinion
Adventages anddisadventages
Which ideas canyou implementin your portfolio
Visualize yourideas
IT’S
http://www.gezondheid.be/index.cfm?fuseaction=art&art_id=17933
WHAT RESOURCES DID YOU HAVE YEARS AGO
WHAT RESOURCES DO YOU HAVE NOW?
WHAT RESOURCES WILL YOU HAVE within 10 YEARS
TECHNOLOGY superfast!
http://www.prozonesports.com/
TECHNOLOGY: ESSENTIAL for MEDIA … good for trainers! … good for professionalism! …
good but EXPENSIVE FOR SUPPORTERS!
(T) NIEUWE MEDIAGOOD FOR THE SPORT?
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Spice???
• HEALTH
• COMPETITION
• NAVIGATION
• PLEASURE
• RESEARCH
• …
WHICH TOOL DO YOY USE FOR
THIS?WHATFOR?
1. WHAT CAN YOU REALIZE WITH THIS CURRENT SYSTEMS?2. FOR WHAT PURPOSE CAN YOU INVENT NEW APPLICATIONS FOR DIVERSE SYSTEMS?
Bron: De Morgen
https://www.youtube.com/watch?v=fUXrmBoKgOo
https://www.youtube.com/watch?v=vjk-tZz6pH4
FREE vs. PAYING
CONVINCING OTHER PEOPLE OF YOUR IDEA …
POWER OF PERSUASION NEEDED!
Content Checklist
1. Numbers, numbers, numbers2. Talk about money3. Be credible4. Call to action5. Show your unfair competitive advantage6. Why do you need investment7. How will you measure success?8. Try to prove that it works9. Find metaphors or reference points10. Does it scratch your own itch?
Format Checklist
1. Concise (veel info in paar woorden)
2. Clear
3. Powerfull
4. Visual
5. Story
6. Targeted
7. Hook
