less & more & better: executing ux strategy
DESCRIPTION
Having a great process or strategy for your design or UX project is great... but without solid execution, your project can turn into your biggest nightmare. Learn what to do less, more, and better to make your project a success.TRANSCRIPT
LESS
@RYNGRN
MORE
BETTER RYAN GREENNASHVILLE UX
2013 AUG 22
@RYNGRN
AKA: HOW TO EXECUTE YOUR UX
STRATEGY SO THAT YOU WON’T FAIL MISERABLY
@RYNGRN
BY SHOW OF HANDS: AT YOUR WORKPLACE, IS THERE ANY FORMAL,
DOCUMENTED DESIGN / DEV PROCESS?
@RYNGRN
IF TRUE, KEEP HAND RAISED: ARE YOU HAPPY WITH THE
CURRENT PROCESS?
@RYNGRN
@RYNGRN
LAST QUESTION FOR EVERYONE:
WHO IS ACTUALLY IMPLEMENTING THE UX
IMPROVEMENT PROCESS?
@RYNGRN
SURPRISE!
IT’S YOU
REMEMBER, EVERY PROJECT IS A SNOWFLAKE.
@RYNGRN
@RYNGRN
Less is more.
@RYNGRN
- Ludwig Mies van der Rohe
More is more.
@RYNGRN
- David Tudor
Less is less.
@RYNGRN
- Jason Fried
@RYNGRN
I PROPOSE SOME MATH:
LESS + MORE + BETTER =
AWESOME
@RYNGRN
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
@RYNGRN
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
@RYNGRN
★ GUESSING WHAT SUCCESS MEANS
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
@RYNGRN
★ GUESSING WHAT SUCCESS MEANS
★ PILING ON EXTRAS (SCOPE CREEP)
@RYNGRN
★ GUESSING WHAT SUCCESS MEANS
★ PILING ON EXTRAS (SCOPE CREEP)
★ ARBITRARY BENCHMARKS
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
@RYNGRN
★ GUESSING WHAT SUCCESS MEANS
★ PILING ON EXTRAS (SCOPE CREEP)
★ ARBITRARY BENCHMARKS
★ METRICS WITHOUT MEANING
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
@RYNGRN
★ GUESSING WHAT SUCCESS MEANS
★ PILING ON EXTRAS (SCOPE CREEP)
★ ARBITRARY BENCHMARKS
★ METRICS WITHOUT MEANING
★ BLIND ADHERENCE TO PROCESS
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
@RYNGRN
★ GUESSING WHAT SUCCESS MEANS
★ ARBITRARY BENCHMARKS
★ METRICS WITHOUT MEANING
★ BLIND ADHERENCE TO PROCESS
★ MEETINGS WITHOUT TAKEAWAYS
EXECUTING GREAT UX STRATEGY MEANS:
LESS ___________
EXECUTING GREAT UX STRATEGY MEANS:
MORE ___________
@RYNGRN
@RYNGRN
★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING
EXECUTING GREAT UX STRATEGY MEANS:
MORE ___________
@RYNGRN
EXECUTING GREAT UX STRATEGY MEANS:
MORE ___________★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING
★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)
@RYNGRN
EXECUTING GREAT UX STRATEGY MEANS:
MORE ___________★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING
★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)
★ COMMUNICATION. “EARLY AND OFTEN” IS THE MANTRA.
@RYNGRN
★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING
★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)
★ COMMUNICATION. “EARLY AND OFTEN” IS THE MANTRA
★ PROTOTYPES AND PEOPLE
EXECUTING GREAT UX STRATEGY MEANS:
MORE ___________
@RYNGRN
★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING
★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)
★ COMMUNICATION. “EARLY AND OFTEN” IS THE MANTRA
★ PROTOTYPES AND PEOPLE
★ ADDED VALUE. “IS THIS HELPING OR SLOWING US DOWN”
EXECUTING GREAT UX STRATEGY MEANS:
MORE ___________
EXECUTING GREAT UX STRATEGY MEANS:
BETTER ___________
@RYNGRN
@RYNGRN
★ TRANSPARENCY WITH DATA
EXECUTING GREAT UX STRATEGY MEANS:
BETTER ___________
@RYNGRN
★ TRANSPARENCY WITH DATA
★ SOLUTIONS TO THE MAIN USER STORY / PROBLEM
EXECUTING GREAT UX STRATEGY MEANS:
BETTER ___________
@RYNGRN
★ TRANSPARENCY WITH DATA
★ SOLUTIONS TO THE MAIN USER STORY / PROBLEM
★ CONNECTING-THE-DOTS FOR THE CLIENT WHEN YOU’
VE KNOCKED IT OUT OF THE PARK
EXECUTING GREAT UX STRATEGY MEANS:
BETTER ___________
@RYNGRN
SUMMARY:
LESS BULLSH*T.MORE FOCUS & EFFICIENCY.BETTER COMMUNICATION.
#WIN
THANKS!
@RYNGRN
TYPEFACES USED:
OSWALD
Droid Serif Italic
GREAT QUOTES:uxquotes.com inspireux.com/quote-archive/ uxquotes.tumblr.com