less is more: digital with a lean team - jiajia fei, director of digital, jewish museum, nyc
TRANSCRIPT
![Page 1: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/1.jpg)
Less is More: Digital with a Lean Team
![Page 2: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/2.jpg)
Less is More: Digital with a Lean Team
JiaJia FeiDirector of DigitalThe Jewish MuseumNew York, USA
![Page 3: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/3.jpg)
Museum Job Titles
![Page 4: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/4.jpg)
Then:
CuratorConservatorEducatorDirector of Marketing
Museum Job Titles
![Page 5: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/5.jpg)
Then:
CuratorConservatorEducatorDirector of Marketing
Now:
Digital CuratorDigital ConservatorEducator, Online LearningDirector of Digital
Museum Job Titles
![Page 6: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/6.jpg)
Then:
Create Publish
![Page 7: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/7.jpg)
The internet today:
Create Share
![Page 8: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/8.jpg)
74% of internet users in the United States are on social media sites.
![Page 9: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/9.jpg)
1 Facebook 1.7 billion2 China 1.3 billion3 India 1.2 billion4 WhatsApp 800 million5 WeChat 800 million6 Linkedin 380 million7 Instagram 400 million8 United States 320 million9 Twitter 300 million10 Snapchat 100 million
World Population
![Page 10: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/10.jpg)
1 Facebook 1.7 billion2 China 1.3 billion3 India 1.2 billion4 WhatsApp 800 million5 WeChat 800 million6 Linkedin 380 million7 Instagram 400 million8 United States 320 million9 Twitter 300 million10 Snapchat 100 million
World Population
![Page 11: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/11.jpg)
![Page 12: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/12.jpg)
![Page 13: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/13.jpg)
![Page 14: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/14.jpg)
![Page 15: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/15.jpg)
![Page 16: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/16.jpg)
![Page 17: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/17.jpg)
![Page 18: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/18.jpg)
![Page 19: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/19.jpg)
![Page 20: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/20.jpg)
Mobile
Email Marketing
Blog Video
Social Media
Digital Staff at the GuggenheimWebsite
DAM SEO/SEM
![Page 21: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/21.jpg)
Digital Staff at the Jewish Museum
![Page 22: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/22.jpg)
Digital Staff at the Jewish Museum
![Page 23: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/23.jpg)
Digital Staff at the Jewish Museum
![Page 24: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/24.jpg)
Digital Staff at the Jewish Museum
Website/Blog/Mobile/Video/Social/Email/DAM/SEO/SEM
![Page 25: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/25.jpg)
We are a 9 month old startup inside a112 year old institution.
![Page 26: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/26.jpg)
Less is more!
![Page 27: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/27.jpg)
You donʼt have to do it all.
![Page 28: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/28.jpg)
Mobile Apps
Social Media Sites
Digital Inventory: BeforeWebsites/Microsites
![Page 29: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/29.jpg)
Streaming Audio
Social Media Sites
Digital Inventory: AfterWebsite + Blog
![Page 30: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/30.jpg)
Who needs microsites?
![Page 31: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/31.jpg)
TheJewishMuseum.org
Blog
Exhibition Microsites
Travel Program
One-Off Project 1
One-Off Project 1
![Page 32: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/32.jpg)
TheJewishMuseum.org
Blog
Exhibition Microsites
Travel Program
One-Off Project 1
One-Off Project 2
![Page 33: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/33.jpg)
You donʼt have to be onevery social media platform.
![Page 34: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/34.jpg)
Shop
Education
Main Channels
Membership Young Patrons
![Page 35: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/35.jpg)
Shop
Education
Main Channels
Membership Young Patrons
![Page 36: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/36.jpg)
Focus on just a few things, but do them well.
![Page 37: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/37.jpg)
Mobile Apps
Audio
![Page 38: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/38.jpg)
Mobile Apps
Audio
Streaming Audio
![Page 39: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/39.jpg)
Audio
Audio Tours +Podcasts +Sound Art =
Streaming Audio
![Page 40: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/40.jpg)
Audio
Audio Tours +Podcasts +Sound Art =
10,000+ playsin 6 months
Streaming Audio
![Page 41: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/41.jpg)
Social
![Page 42: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/42.jpg)
Social
InstaMeets + Collaborations +Content Strategy =
![Page 43: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/43.jpg)
Social
InstaMeets + Collaborations +Content Strategy =
+300% followersin 9 months
![Page 44: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/44.jpg)
Video
No budget?
![Page 45: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/45.jpg)
Video
Facebook LivePeriscopeNo budget?
![Page 46: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/46.jpg)
Measure, track, and report.
![Page 47: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/47.jpg)
Time
Audi
ence
Demonstrate Growth
![Page 48: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/48.jpg)
Sharing
Valu
eThe “Like” Economy
![Page 49: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/49.jpg)
Internally educate and invest in the learning feedback loop.
![Page 50: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/50.jpg)
Digital Knowledge
Curatorial Education Development IT
![Page 51: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/51.jpg)
We often think the internet enables you to do new things.
![Page 52: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/52.jpg)
We often think the internet enables you to do new things. But people just want to do the same things theyʼve always done.
![Page 53: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/53.jpg)
We often think the internet enables you to do new things. But people just want to do the same things theyʼve always done. Take a human desire, preferably one that has been around for a really long time…
![Page 54: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/54.jpg)
We often think the internet enables you to do new things. But people just want to do the same things theyʼve always done. Take a human desire, preferably one that has been around for a really long time… identify that desire and use modern technology to take out steps.
![Page 55: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/55.jpg)
We often think the internet enables you to do new things. But people just want to do the same things theyʼve always done. Take a human desire, preferably one that has been around for a really long time… identify that desire and use modern technology to take out steps.
- Ev Williams, CEO of Twitter
![Page 56: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/56.jpg)
Go shopping… AmazonOrder a car… UberOrder food… SeamlessCall a friend… SkypeGo on a date… TinderRead a book… Kindle Watch a movie… NetflixListen to music… SpotifyLooking at art... ?
![Page 57: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/57.jpg)
![Page 58: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/58.jpg)
Second Life
![Page 59: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/59.jpg)
![Page 60: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/60.jpg)
Google Glass
![Page 61: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/61.jpg)
![Page 62: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/62.jpg)
QR Codes
![Page 63: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/63.jpg)
![Page 64: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/64.jpg)
Apps
![Page 65: Less is More: Digital with a Lean Team - JiaJia Fei, Director of Digital, Jewish Museum, NYC](https://reader033.vdocuments.mx/reader033/viewer/2022051706/58f1d0bb1a28abc3468b45a7/html5/thumbnails/65.jpg)
If technology is the answer, then what was the question?