lerøy frozen products retail
DESCRIPTION
Lerøy Brochure Frozen Products Retail Lerøy BrandTRANSCRIPT
FROZEN
PRODUCTS
WHO WE ARE
WHAT WE STAND FOR
The history behind Hallvard Lerøy AS originated when Ole Mikkel Lerøen started selling fresh fish and seafood at the fish market in Bergen. Hallvard Lerøy AS was founded in 1939 and now has a leading position within the farming and sale of seafood, in particular red fish. The company cur-rently has around 1,900 employees, located all over the world. The main office remains at a stone's throw from where it all started in 1899.
LERØY STANDS FOR:
Responsibility for the environment
and development, passion for raw materials,
health, healthiness and a love of food!
RETAIL CAMPAIGN
LERØY IN EVERY KITCHEN!
OUR VISION:
Hallvard Lerøy has its main office in Bergen. We focus on product development and specific target groups for marketing. Our major customers com-prise the four main chains of supermarkets. Lerøy Brand frozen products experienced a growth in val-ue of 29.5% last year, making Lerøy into the fastest growing brand within the Frozen Fish category. *Our main focus is to develop products which taste good, are clever and innovative. Quality is always key, and we do our utmost to provide high quality at all times, for our products, our customer rela-tionships and our deliveries.Hallvard Lerøy has a sales office in Oslo, with a Key Account Manager for all the supermarket chains. We are currently working on the development of a number of exciting products for 2012, and are look-ing forward to a new year of growth.
*The Nielsen Company, Sept 2010 – Sept 2011.
FROM FISH EGG
TO THE KITCHEN
Lerøy has full control of the entire value chain, from fish egg, to farming, slaughter and processed products. As such, we have a unique level of control over quality and traceability throughout the organisation.
FULL
YIN
TEG
RAT
ED
VALU
E CH
AIN
Information on salmon and Omega 3 fatty acids Salmon is a fatty fish and salmon fat is an extra rich source of the healthy Omega 3 fatty acids. One portion of salmon contains from 5 to 20% fat, depending on where you measure fat content on the fish. The most important fatty acids in salmon are EPA+DHA and make up around 10-12% of the fat in a salmon. The recommended daily dose of EPA+DHA is 0.25 g per day. One portion with 150 g of salmon with a fat content of 10% covers our requirement for EPA+DHA for an entire week.
FAT DISTRIBUTION IN SALMON
Higher fat % Lower fat %
How much EPA+DHA should a salmon have? In many ways, salmon reflects the fatty acid content in the salmon's feed. The fish farming industry places a considerable emphasis on optimal and sustainable utilisation of the resources available. Fish oil is a limited resource and requires optimal utilisation. As a result, vegetable oils are used in feed. These have a lower EPA+DHA content. Currently, a 100 g fillet of salmon has 1.6-1.8 g of EPA+DHA. This implies that salmon today which has received approx. 50% of its oil requirement from vegetable oils is still an extremely healthy product.
Studies have shown that even with a moderate increase in the consumption of fish, you gain a positive health effect in relation to prevention of cardiovascular diseases.
DID YOU KNOW...
... that two meals with salmon per week will cover your total weekly requirement for Omega-3.
... that white fish also contains Omega-3 in addition to vitamins and minerals.
... that guacamole is a perfect accompani-ment to fried fish.
... that by eating seafood, you help moisturise your skin and protect it from eczema and ageing*.
... that you can make your own home-made fish fingers using Lerøy's cod fillets.
... that the nutrients in fish allow for im-proved connection between the cells in your brain. By eating fish, you can get smarter and happier*.
* www.godfisk.no
EPD no: 2433274EAN/C-pack: 7033352205765Weight C-pack: 4 x 140 g#F-pack per D-pack: 14
SALMONNATURAL XL
INGREDIENTS: 100% Atlantic salmon (Salmo salar), farmed in Norway. ALLERGENS: Fish.
EPD no: 2473767EAN/C-pack: 7033352223370Weight C-pack: 4 x 140 g#C-pack per D-pack: 14
SALMONITALIAN XL
INGREDIENTS: Atlantic salmon (Salmo salar), farmed in Norway, Italian herbs and spices. Vegetables (garlic, onion, leek, diced tomato), salt, spices (paprika, pink pepper, black pepper), yeast extracts, sugar, herbs (parsley), citric acid (E330), herb extracts (basil). ALLERGENS: Fish.
EPD no: 2050748EAN/C-pack: 7033352195912Weight C-pack: 4 x 140 g#C-pack per D-pack: 14
SALMONGARLIC/BASIL XL
INGREDIENTS: 98% Atlantic salmon (Salmo salar) farmed in Norway, 2% garlic/basil herbs (salt, spices, garlic, vegetable oil, anti-caking agent (E551). ALLERGENS: Fish.
EPD no: 2483238EAN/C-pack: 7033352223240Weight C-pack: 1 kg#C-pack per D-pack: 10
SALMONFILLETS
INGREDIENTS: 100% Atlantic salmon (Salmo salar), farmed in Norway. ALLERGENS: Fish.
EPD no: 2484384EAN/C-pack: 7033352223424Weight C-pack: 400 g#C-pack per D-pack: 12
INGREDIENTS: 100% Atlantic salmon (Salmo salar), farmed in Norway. ALLERGENS: Fish.
SALMONSTEAK
EPD no: –EAN/C-pack: 7033352225794Weight C-pack: 600 g#C-pack per D-pack: –
INGREDIENTS: 100% Atlantic salmon (Salmo salar), farmed in Norway. ALLERGENS: Fish.
SALMON
PIECES
EPD no: 625723EAN/C-pack: 7033350007323Weight C-pack: 500 g#C-pack per D-pack: 15
SALMON
CUTLETS
INGREDIENTS: 100% Atlantic salmon (Salmo salar), farmed in Norway. ALLERGENS: Fish.
Best i smakstest – VG!
EPD no: 2378552EAN/C-pack: 7033352216426Weight C-pack: 2 x 120 g#C-pack per D-pack: 12
SALMONSALMON BURGER
INGREDIENTS: 94% Atlantic salmon (Salmo salar) farmed in Norway, 5% potato flakes, salt, glucose, herb extract (rosemary), citric acid (E330). ALLERGENS: Fish.
EPD no: 2433373EAN/C-pack: 7033352205758Weight C-pack: 4 x 125 g#C-pack per D-pack: 14
TROUTNATURAL
INGREDIENTS: 100% rainbow trout (Oncorhynchus mykiss) farmed in Norway. ALLERGENS: Fish.
EPD no: 1900968EAN/C-pack: 7033352182912Weight C-pack: 4 x 125 g#C-pack per D-pack: 14
TROUTCHILLI & LIME
INGREDIENTS: 98% rainbow trout (Oncorhynchus mykiss) farmed in Norway, 2% chilli and lime spices (paprika, chilli pepper, salt, lime juice concentrate, citric acid (E330), lime flavour, coriander and anti-caking agent (E551)). ALLERGENS: Fish.
EPD no: 2320604EAN/C-pack: 23701864VVVVWeight C-pack: 0.7-1.2 kg#C-pack per D-pack: 14
INGREDIENTS: 100% rainbow trout (Oncorhynchus mykiss) farmed in Norway. ALLERGENS: Fish.
TROUT
FILLET
EPD no: –EAN/C-pack: –Weight C-pack: 1-3 kg#C-pack per D-pack: –
TROUT
WHOLE
INGREDIENTS: 100% rainbow trout (Oncorhynchus mykiss) farmed in Norway. ALLERGENS: Fish.
EPD no: 2484129EAN/C-pack: 7033352223950Weight C-pack: 300 g#C-pack per D-pack: 20
INGREDIENTS: 48% pollock (Pollachius virens) caught wild in the North-East Atlantic (FAO 27), 32% cod (Gadus morhua) caught wild in the North-East Atlantic (FAO 27), 20% salmon (Salmo salar) farmed in Norway. ALLERGENS: Fish.
MIX FISKEMIX
EPD no: 2355527EAN/C-pack: 7033352215580Weight C-pack: 500 g#C-pack per D-pack: 12
STIR-FRY
& PASTA
INGREDIENTS: 100% Atlantic salmon (Salmo salar) farmed in Norway. ALLERGENS: Fish.
EPD no: 2320752EAN/C-pack: 7033352212695Weight C-pack: 500 g#C-pack per D-pack: 14
CODNATURAL
LOIN
INGREDIENTS: 100% cod (Gadhus morhua) caught wild in the North-East Atlantic (FAO 27). ALLERGENS: Fish.
EPD no: 2320778EAN/C-pack: 7033352212725 Weight C-pack: 4 x 125 g#C-pack per D-pack: 14
COD LIGHTLY SALT-
ED
INGREDIENTS: 97% cod (Gadhus morhua) caught wild in the North-East Atlantic (FAO 27), 3% salt. ALLERGENS: Fish.
EPD no: 1790831EAN/C-pack: 7033352176348Weight C-pack: 400 g#C-pack per D-pack: 20
CODFILLET
INGREDIENTS: 100% cod (Gadus morhua) caught wild in the North-East Atlantic (FAO 27). ALLERGENS: Fish.
EPD no: 2483287EAN/C-pack: 7033352223271Weight C-pack: 450 g#C-pack per D-pack: 10
COD
BAKED FISH WITH BROCCOLI, CARROTS AND CAULI-
FLOWERWITHOUT MACARONI
INGREDIENTS: 30% cod (Gadus morhua) caught in the North-East Atlantic (FAO 27), milk, water, 8% cauliflower, 7% broccoli, 7% carrot, flour, margarine (vegetable oil, vegetable fat, emulsifying agent E471, colour E160), egg, breadcrumbs, salt, spices (nutmeg and flavouring). ALLERGENS: Fish, gluten, egg, milk and nuts (nutmeg).
EPD no: 2063105EAN/C-pack: 7033352191068Weight C-pack: 450 g#C-pack per D-pack: 10
COD
FISH PIE FROM THE ARCTIC
INGREDIENTS: 30% cod (Gadhus morhua), (20% fillet and 10% stuffing) caught wild in the North-East Atlantic (FAO 27), milk, 22% wholegrain macaroni, water, margarine (vegetable oil, vegetable fat, emulsifying agent (E471), colour (E160)), flour, egg, salt and spices (nutmeg and flavouring). ALLERGENS: Fish, flour, gluten (wheat), egg, nuts (nutmeg).
EPD no: 2063113EAN/C-pack: 7033352196308Weight C-pack: 625 g#C-pack per D-pack: 16
POLLOCKFILLET
INGREDIENTS: 100% pollock (Pollachius virens) caught by net in the North-East Atlantic (FAO 27). ALLERGENS: Fish.
EPD no: 960401EAN/C-pack: 7033350007873Weight C-pack: 530 g#C-pack per D-pack: 10
POLLOCK POLLOCK STEAK WITH ONIONS
INGREDIENTS: 90% trimmed fillet of pollock (Pollachius virens) caught wild in the North-East Atlantic (FAO 27), 10% breadcrumbs and onions in separate plastic bag (90 g). Breadcrumbs: water, flour, wheat starch, mustard powder, flavouring, modified corn starch, salt, buttermilk powder, yeast, dextrose, emulsifier and raising agent (E450, E500). Fried onions: Onions, sunflower oil, salt and sugar. ALLERGENS: Fish, gluten, mustard and milk.
6 stk saftige seibiffer med løk
Seibiff med løk
6 stk saftige seibiffer med løk Seibiff med løk
6 stk saftige seibiffer med løk Seibiff med løk
TILBEREDNINGLegg seibiffene i dypfryst tilstand i varm stekepanne med brunet smør eller margarin, og la de steke på middels sterk varme i ca 6-8 minutter på hver side. Snu fisken flere ganger. La løken steke med de siste minuttene.
MIDDAG PÅ 1-2-31. Rens og grovkutt gulrøtter, vårløk og snittbønner.2. Surr grønnsakene møre i en panne med olje. Tilsett smør og honning og rør til det smelter.3. Kok poteter og stek seibiffen som anvist.
DENI-EFB 102
EG
INGREDIENSER:90 % renskåret seifilet (Pollachius virens) villfangeti Nordøstlige Atlanterhav (FAO 27), 10 % panering ogløk i separat plastikk pose (90 g).Panering: vann, hvetemel, hvetestivelse, sennepspulver,aroma, modifisert maisstivelse, salt, kjernemelkpulver,gjær, dekstrose, konsistensmiddel (E450, E500).Stekt løk: Løk, solsikkeolje, salt og sukker.
NÆRINGSINNHOLD PR 100 G:Energi 453kJ/108 Kcal, protein 12.5 g, karbohydrater 6.5 g(hvorav sukker 0.5 g), Fett 3.5 g (hvorav mettet fett 0.3 g,enumettet fett 0.3 g og flerumettet fett 0.4 g),kostfiber <0.5 g, natrium 0.24 g (tilsvarer 0.6 g salt).
ALLERGENER: Fisk, gluten, sennep og melk.
OPPBEVARING/HOLDBARHET:Frysevare, lagres ved -18 °C eller kaldere. Må ikke fryses etter opptining. I dypfryser (-18 °C eller kaldere): Se datomerking. I kjøleskap: 1 døgn.
FORBRUKERKONTAKT:Hallvard Lerøy AS, 5020 Bergen, Norway.www.leroy.no
porsjoner
3 minutter
tilberedning
15Norsk
sei
DypfrystNettovekt 530 g
6 st
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ftige
sei
biffe
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løk
Seib
iff me
d lø
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ed løkSeibiff m
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6 stk saftige seibiffer med løkSeibiff med løk
Best
før:
Fil til designgodkjenningFil til tekstgodkjenningFil til endelig godkjenning
Nagelgården 65004 BergenNorway
T +47 55 33 39 00
Farger:
PMS287
PMS10388
KBlack
MMagenta
YYellow
CCyan
Kunde: Hallvard Lerøy asProsjektnavn: Sei med løkPakningstype: Trykkemetode:Dato: 30.08.2011Originalfil: GNProgramvare: Adobe Illustrator CS5
Kommentarer: Informasjon:
• Ingen fonter er inkludert i originalen, hvis ikke annet er oppgitt. Kopiering og bruk av fonter til andre formål enn vedlagte original er forbudt ved lov.• Alle spesialfarger er fra PANTONE Matching System, hvis ikke annet er oppgitt. • Fargene på denne utskrift er ikke 100% korrekte, og er kun ment som en rettledning.
:
coding area
varnish free
print free
Stand:
x259 mm
399
11/o1/o6
09_0
2427
6_00
Royal Greenland
Kliklok Duralok
185.00 x 144.00 x 37.00 mm
EPD no: 1084037EAN/C-pack: 7033351006837Weight C-pack: 250 g#C-pack per D-pack: 20
HERRINGSALT HERRING
INGREDIENTS: 84% herring (Clupea harengus) caught wild in the North-East Atlantic (FAO 27), 6% salt, 2% sugar, vinegar, preservatives (E262) and (E211) and antioxidant (E301). ALLERGENS: Fish.
EPD no: –EAN/C-pack: –Weight C-pack: 750 g#C-pack per D-pack: –
FISH FINGERS
-
Based on pure fish from Atlantic Pollock (Surimi).
"The heart has its reasons
which reason knowns not."
Pascal
MAIN OFFICE: Bontelabo 2, N-5020 BERGEN, Norway
Telephone: +47 55 21 36 50 Fax: +47 55 21 36 32
Email: [email protected]