leonardo transfer of innovation project media tech: the future of media industry using innovative...
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LEONARDO TRANSFER OF INNOVATION PROJECT
MEDIA TECH: The future of media industry using innovative
technologies
No. LLP-LdV-ToI-11-CY-1671107
Kick-off meeting: 3-4/11/2011Nicosia, Cyprus
Stella Ioannidou, Sigma TV
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Basic information of the project
• Applicant coordinator/leader: Sigma Radio TV Public Ltd
Project coordinator: Mr. Antonis Karatzias, HR Manager
• Funding was approved by the National Agency of LLP Cyprus
• Total funding of the project: 243,952 EUR
• Total project cost: 348.501 EUR
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General Introduction to the MEDIA TECH project
• Reason of the project
• Main aim of the project
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General Introduction to the MEDIA TECH project
• Develop a complete training package theoretical applications, practical guidelines, case studies
• Innovation transferred will be adapted to the specific needs of the project partners
• Innovative training material will be adapted
will be adapted in English translated in the native languages (Greek, Spanish, Italian)
• Consortium SIGMA, ATC, GSI, IFI, EA MEDIA SOLUTION
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Methodological / didactic approaches
• Training methodologies / Self training (teachers' documentation, case histories, examples)
• E-learning course (web-based training)
• Information exchange (exchange practical information)
• Newsletters (electronic format)
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Necessity of the project
• Economic downturn
• Survey on information and communication technologies
RESULT 80% of 16 to 24 year old in the EU27 posted messages to chat sites, blogs and social networking. In the 25 to 54 age group, the equivalent figures were 42% in the EU27, while they dropped to 18% for the 55 to 74 age bracket.
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General objectives of the program
• Support participants in training
• Support improvements in quality and innovation in vocational education and training systems
• Enhance the attractiveness of vocational education and training
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Specific objectives of the program
• Improve the quality and increase the volume of mobility throughout Europe
• Improve the quality and increase the volume of co-operation between institutions or organisations
• Facilitate the development of innovative practices in the field of vocational education and training
• Improve the transparency and recognition of qualifications and competences
• Encourage the learning of modern foreign languages
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Specific project objectives
• Assist European media companies to face and embrace the constant advancements
• Develop the necessary new skills• Achieve common objective
• higher quality of productions and services • Identify target audiences• Development of media planning• Networking• Assist media people performing their tasks
efficiently
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TYPES OF PARTNERS
• The innovation adopting countries (Cyprus, Spain, Italy and Greece)
• The project coordinator/applicant (Sigma)
• Transferring Organization (Ea Media Solution)
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TYPE OF TRANSFER
• Sectoral Perspective
• Geographical Perspective
• Other Perspective
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Innovating training material
• Innovative material developed (by P1)
• Training activity will be based on the integration of different teaching methods and practices
• The selection of the training subjects (by all partners)
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Transferred existing material
• Changed landscape: Media provider Vs Media engaged with audiences.
• Discovering the heart of your media brand• Identifying your target audiences and ways to reach
them.• Identifying the different platforms of TV, mobile, web• Social Media alongside traditional Media • Best Practices of media planning for maximum
exposure• UGC (User Generated Content)• Monitoring effectiveness and reach via SEO and other
analytics
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Transferred existing material
• Allowing your practical creativity to flourish• Planning of a story/product/event: Building
audience engagement and interactivity• Rules of practice and procedures for writing,
filming and recording• Presenting and interviewing techniques• Convergence: delivering across different platforms • Adapting content to different platforms (web vs
print, audio vs TV)• Copyright issues• Crisis Media Management: Protecting your
reputation
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Indicators for impact on target groups
• Increase knowledge and skills of participants
120 people will be trained
• 80% of all participants are expected to make practical use of their knowledge and skills
• E-learning training course will be offered After the completion of MEDIA TECH
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Indicators for impact on geographical
• Develop the necessary skills and knowledge
• Increase of cooperation among EU media companies