leoglo safety

GLOLITE LEO

Overview brand assesment and proposal

CURRENT LOGOS

PROPOSED LOGOS

1. Uniform size of all circular icons2. All inner circle sizes are now standard size with white line3. All fonts are standardised including font sizes4. Uniform blue colour across range

Glolite Logo Specifications

GLOLITE LOGO

COLOURS

FONTS

ARIAL

TRADE GOTHIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*()

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 !@#$%^&*()

Pantone 295 C

Pantone 109 C

Pantone 382 C

C95 M70 Y12 K40

C00 M12 Y97 K00

C20 M00 Y97 K03

x

24x

24

x

28

x

2.9

x2

.1x LOGO

OPTIONS

PRIMARY LOGO BLACK LOGO

REVERSED LOGO LOGO ON PHOTOGRAPH

Background should not affect the readablity of the logo

GLOLITE

SAFETY EQUIPMENT

GLOLITE

SAFETY EQUIPMENT

SAFETY EQUIPMENT

Leo Logo Specifications

LEO GARMENTS LOGO

COLOURS

FONTS

ARIAL

TRADE GOTHIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*()

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 !@#$%^&*()

Pantone 295 C Pantone 109 C

C95 M70 Y12 K40 C00 M12 Y95 K00

x

24x

24

x

28

x

2.9

x2

.1x

LOGOOPTIONS

PRIMARY LOGO BLACK LOGO

REVERSED LOGO LOGO ON PHOTOGRAPH

Background should not affect the readablity of the logo

LEO

GARMENTS

LEO

GARMENTS

GARMENTS GARMENTS

Glolite and Leo Primary and Secondary Logos

GLOLITE

PRIMARY LOGO SECONDARY LOGO

GLOLITE

SAFETY EQUIPMENT

LEO

PRIMARY LOGO

LEO

SECONDARY LOGO

GARMENTS

Leo Sub-brands

LEO

LEO

LI T E

LEO

C H E M

LEO

ARMOU

R

LEO

DISP

LEO

COLD

LEO

RAIN

LEO

M I N E

LEO

LI T E

ESSENTIALS

LEO

LI T E

SHIELD ESSENTIALS SHIELD

LEO

C H E M

LEO

C H E M

LEO

ARMOU

R

SHIELD

LEO

ARMOU

R

ESSENTIALS

LEO

DISP

ESSENTIALS

LEO

DISP

SHIELD

LEO

COLD

LEO

COLD

ESSENTIALS SHIELD

LEO

RAIN

LEO

RAIN

ESSENTIALS SHIELD

LEO

M I N E

LEO

M I N E

ESSENTIALS SHIELD

Letterhead Specifications

LEO LETTERHEAD

COLOURS

FONTS

ARIAL

TRADE GOTHIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*()

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 !@#$%^&*()

Pantone 295 C

Pantone 109 C

Pantone 382 C

C95 M70 Y12 K40

C00 M12 Y97 K00

C20 M00 Y97 K03

Pantone 7543 C

C00 M00 Y00 K30

210mm

29

7m

m

Letterhead Specifications

GLOLITE LETTERHEAD

COLOURS

FONTS

ARIAL

TRADE GOTHIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*()

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 !@#$%^&*()

Pantone 295 C

Pantone 109 C

Pantone 382 C

C95 M70 Y12 K40

C00 M12 Y97 K00

C20 M00 Y97 K03

Pantone 7543 C

C00 M00 Y00 K30

210mm

29

7m

m

Business Card / Complimentary Slip Specifications

BUSINESS CARD / COMPLIMENTARY SLIP

COLOURS

FONTS

HEAVITAS

TRADE GOTHIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*()

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 !@#$%^&*()

Pantone 295 C

Pantone 109 C

Pantone 382 C

C95 M70 Y12 K40

C00 M12 Y97 K00

C20 M00 Y97 K03

Pantone 7543 C

C00 M00 Y00 K30

90mm

210mm

50

mm

99

mm

Email Signature Specifications

EMAIL SIGNATURE

COLOURS

FONTS

HEAVITAS

TRADE GOTHIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*()

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 !@#$%^&*()

Pantone 295 C

Pantone 109 C

Pantone 382 C

C95 M70 Y12 K40

C00 M12 Y97 K00

C20 M00 Y97 K03

Pantone 7543 C

C00 M00 Y00 K30

210mm

80

mm

Folder

folder

COLOURS

FONTS

HEAVITAS

TRADE GOTHIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 !@#$%^&*()

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 !@#$%^&*()

Pantone 295 C

Pantone 109 C

Pantone 295 C

C95 M70 Y12 K40

C00 M12 Y97 K00

C20 M00 Y97 K03

Pantone 7543 C

C00 M00 Y00 K30

450mm

Die cut folder with pocket folds to hold A4 pages. Also die cut slits to hold bus card

40

5m

m

Combined Stationery

THE CI MANUAL IS A CONSTANTLY EVOLVING DOCUMENT AND ITEMS WILL BE ADDED / AMENDED AS THEY ARE DESIGNED FOR VARIOUS APPLICATIONS / CIRCUMSTANCES.

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