lenovo presentation at the chief data officer forum
TRANSCRIPT
How Lenovo Built A Global Analytics Hub
2015 Lenovo Internal. All rights reserved.
Ruoyu Bao
July 2015 @winiden
2 2015 Lenovo Internal. All rights reserved.
Global Analytics Hub timeline
2
June, 2013 Launch of GAH announced
Sept, 2013 First member on board
Oct, 2013 Listening post operation started
March, 2014 Social Command Center opening
Q4 2014 GAH in full capacity (total: 9)
3
Roles of Global Analytics Hub
2013 LENOVO INTERNAL. ALL RIGHTS
RESERVED.
Global Analytics Hub
Connect relevant data
Ask right business questions
Utilize analytics to derive insights with business impact
Sales
Marketing
Product
Services
…
Lenovo data universe
Social media
Product reviews
Forums / media
…
Sales data
Finance data
Marketing data
Supply chain data
Services data
…
Exte
rnal
Inte
rnal
Business opportunities
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Team positioning
Employ advanced analytics to deliver
decision support capabilities
5 5 2015 Lenovo Internal. All rights reserved.
Toothbrush
• Convenient and easy to use
• Broadly adopted
• People use it everyday
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MVP (Minimal Viable Product)
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Not All Talents are the Same
7
Business Liaison
Data Scientist
Architecture/ Data
Manager
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Tools are important but…
•Tools are key for analytics function
•Hard to find a 1-size-fits-all tool
•Frequent upgrade is a must
8
9 2015 Lenovo Internal. All rights reserved.
Start of a long journey Goal: The company is routinely reaping benefits from
its enterprise-wide analytics capability and focuses on
continuous analytics review