lender-agent collaborative
DESCRIPTION
Lender-Agent Collaborative. Developing Customer Relationships Together. Integrated Marketing System. Develop Relationships… Generate Referrals… Close Transactions. Attracts Real Estate Agent Partners Generates Home Buyer Leads Builds a Pipeline of Future Business - PowerPoint PPT PresentationTRANSCRIPT
Experience the Future of Real Estate Today
Lender-Agent Collaborative
Developing Customer Relationships Together
Experience the Future of Real Estate Today
Integrated Marketing System
• Attracts Real Estate Agent Partners• Generates Home Buyer Leads• Builds a Pipeline of Future Business• Reduces Marketing Expenses• Develops Your Social Media Marketing Strategy
Develop Relationships…Generate Referrals… Close Transactions
Experience the Future of Real Estate Today
Develop Real Estate Partnerships
• Lenders Develop Real Estate Agent Relationships
– Provide marketing system options to agents– Together, cultivate consumer relationships – Generate business opportunities– Transact business
• Lead Generation– Property listing service for consumers– Leads controlled by lender– Qualified leads distributed to agents
Experience the Future of Real Estate Today
Short List Theory
• Consumers seek information on-line without commitment
• They develop a “short list” of options• Choose their preferences and initiate
interaction• Respond, interact and obtain permission to
remain on their “short list”
Experience the Future of Real Estate Today
System
• Collaboration tools for lenders and agents• Enhanced WordPress blog site• Real Bird Pro – property search, listing sites• Social media marketing strategy• Technology and business development
training
Experience the Future of Real Estate Today
WordPress Blog Site
• Powerful website, easy to edit and manage• Blogging platform• Video and social media integration• Auto-blogging• SEO enhanced• Business directory• Auto email follow-up
Experience the Future of Real Estate Today
Real Bird Pro
• Property search of Google base listings– MLS feeds and FSBO listings
• Map based searches• Single property websites• Property listing syndication• Craig’s list ad integration
Experience the Future of Real Estate Today
Social Media Marketing Strategy
• Social Media Tools – Interactive website and blog – Markets the value proposition
• Visibility – High search engine positioning– Lower cost
• Social Authority– Establish local expertise as lenders and real estate
agents
Experience the Future of Real Estate Today
Value of Social Media
Recent Survey of Companies Utilizing Social Media
Experience the Future of Real Estate Today
WordPress Blog Site
• WordPress website with blogging• SEO (search engine optimized) – Google index• Property search of real estate listings• Listing and services promotion• Content ideas and training for blog entries• Consumer initiates interactions, follow-up
get on the short list
Experience the Future of Real Estate Today
Blogging to Generate Leads
• Consumers research information online• Key phrase search indexes relevant articles• Your articles appear in the results• You develop social authority – local expert• Creates trust with the consumer• Generates a registration for services and info
Experience the Future of Real Estate Today
Training and Support
• E-Manual and workbook• Video training library • Weekly marketing webinars
– Blog ideas and concepts– Lead cultivation and conversion techniques
• Online support
Experience the Future of Real Estate Today
Benefits
Mortgage Loan Officer• Real estate agent business
relationships and referrals• Home buyer leads• Sales pipeline of future
business• Personal promotion and
branding• Reduce marketing expenses• Training and online support
Real Estate Agent• Consumer interaction• Lead generation• Pre-approved buyers from
lender• Listing marketing• Reduce marketing expenses• Personal promotion• Training and online support
Experience the Future of Real Estate Today
Pricing
• Lender Site - [email protected]– $89/month, $49 set-up fee– Multiple agent partners
• Town Site – based on gross sales (2009) [email protected]
– $29/month up to 25 million– $49/month up to 50 million– $79/month up to 100 million– $99/month up to 150 million– 129/month up to 250 million– Quote over $250 million
Experience the Future of Real Estate Today
Lender Master SiteMaster Linking from Main Site to Town Sites