1. John Farrelly john@bullethq.com / @johnnyleitrim 1st October 2013

2. Agenda Why/How we started the company Growing pains Lessons learned 3. Products 4. Why did we start Bullet? Do we really need more accounting software? Forgetful accountant! Alternatives require knowledge 5. How are we different? No accounting knowledge required 6. How are we different? Payroll Included 7. How are we different? To-do Lists 8. How are we different? Tracking Mileage & Expenses People want to reduce tax Mileage & Expenses E.g. Manorhamilton to Cork - 197 People thought its hassle and forgetting 9. How are we different? Tracking Expenses 10. How are we different? Tracking Mileage 11. How are we different? Expense Automatically Tracked 12. Growth Niche Focus Cant out-market the incumbents Tech startups Media Spotlight easier to get onboard Expect everything as easy as FB Dublin Beta Won the peoples choice award (PR) 13. Growth Started for 1,400 Risky do we damage trust? Good news story inspire people Irish times & SiliconRepublic brand awareness 14. Growth Support and Empowerment Make support really easy People felt empowered when their ideas got included. Increased referrals 15. Growth The right people 16. Growth 100K grant ebook We found it confusing, so did others Helpful timetable not available elsewhere Got contributions from big names Long time to write collecting the information 17. Growth Ebook pay with a tweet 18. Growth 100K grant ebook Reached lots of people building brand awareness and trust. Full page article in the Irish times Guest on Newstalk down to business with Bobby Kerr 19. Lessons Learned Market Research Pitching product vs. the right questions Hello Bullet, Goodbye Accountant Product/Market fit Ash Muarya Blog & Running Lean 20. Lessons Learned Targeting Pain Points Fear vs. Greed Make the user feel smart 21. Lessons Learned Use examples Teaching people something they dont understand People didnt understand expenses Mileage calculator values didnt mean anything to them Get a free sales guy page 22. Lessons Learned Personal Stuff Sleep is for wimps Emotional value of co-founders Dealing with boring tasks Pomodoro Technique 23. Questions & Answers