The Big Build Competitioninventing the future of play!

We have decided to set up a competitionGiving you the chance to create any

lego building you want!

All you Have to do is photograph your finished building and submit it to our GALLERY. The Buildings will be

voted for online and the best ones will receive a selection of amazing gifts

YOUR IN CHARGE OF THE FUTUREHAVE lots of FUN !

GALLERY

PRIZES

RULES

SUBMIT

CREATIVE

BUILDER

THE BIG BUILDCOMPETITION

1

CONCEPT

The idea behind the big build campaign is to motivate kids to get involved with lego and hopefully learn some skills along the way. This competition allows kids to build what ever building they want. This freedom will allow for some creative and interesting responses.

The competition will also help to build family relationships. Often parents help out with competitions whether its the building/making or just help Submitting their response.

THE BIG BUILDSUBMISSION

2

As we have entered the digital age. The best way to manage the competition would be through the Web and apps. More and more kids these days have smart phones, ipads and access to the internet so it makes sense to make the most of this media.

The app and website has been designed in a way that allows children to navigate around the app/site with ease. There are only few buttons but will have all the necessary information included to make it as simples as possible for the child.

The Big Build Competitioninventing the future of play!

We have decided to set up a competitionGiving you the chance to create any

lego building you want!

All you Have to do is photograph your finished building and submit it to our GALLERY. The Buildings will be

voted for online and the best ones will recieve a selection of amazing gifts

YOUR IN CHARGE OF THE FUTUREHAVE lots of FUN !

GALLERY

PRIZES

RULES

SUBMIT

CREATIVE

BUILDER

The Big Build Competitioninventing the future of play!

We have decided to set up a competitionGiving you the chance to create any

lego building you want!

All you Have to do is photograph your finished building and submit it to our GALLERY. The Buildings will be

voted for online and the best ones will recieve a selection of amazing gifts

YOUR IN CHARGE OF THE FUTUREHAVE lots of FUN !

GALLERY

PRIZES

RULES

SUBMIT

CREATIVE

BUILDER

parent&child

5-6

6-7

GALLERY7-8

8-10

10+

The Big Build Competitioninventing the future of play!

We have decided to set up a competitionGiving you the chance to create any

lego building you want!

All you Have to do is photograph your finished building and submit it to our GALLERY. The Buildings will be

voted for online and the best ones will recieve a selection of amazing gifts

YOUR IN CHARGE OF THE FUTUREHAVE lots of FUN !

GALLERY

PRIZES

RULES

SUBMIT

CREATIVE

BUILDER

parent&child

5-6

6-7

7-8

8-10

10+

Name:Joe BlockAge:14Votes:58

THE BIG BUILDTHE WEBSIDE

A brief description is displayed on the homepage but as an extra the lego builder speaks it out aswell for those who struggle with reading. When hovering over buttons he could also say it.

3

To reduce confusion, the site consists of just one page. When a button is clicked on a separate le go brick box pops up with the relevant Information on. This can be closed easily with the ‘x’ button on the corner which takes you back to the homepage where you can start again.

The competition will be split up into different age ranges to give all kids a chance. There is also a parent a child section, where collaboration is allowed. This will help the family relationship.

The competition will be set up online. Here the children can upload there submissions or vote for others. The site has been designed in a simplistic way. With large buttons that makes the site easier to navigate round.

The site allows you to click on your favourite model to view it up close where you then have the option to vote. The one with the most votes over a period(s) of time wins a prize.

THE BIG BUILDTHE VIDEO story board

www.lego.com/thebigbuild4

The concept behind the Video is to show how amazing lego is, but also to spark an emotional bond with the product and the things that are built. The video I produced was made on lego digital designer. This would actually be a stop motion video which displays buildings throughout the ages being built from the past to the present and beyond.

The idea behind buildings through the ages is to show that lego was the first! just like the pyramids. The advert also has educational purposes too, teaching them about famous architecture, leading up to the future! And that's where the kids come in to build it. The advert is kind of a fun guessing game too.

The advert should have a voice over explaining about the competition. Then it will show the web address at the end of the competition.

A good way to create that emotional bond and express lego's sentimental values, would be to use footage of families building these spe-cific buildings or friends to show how lego builds social skills, also to highlight its learning benefits and the fun that can be had.

THE BIG BUILDADVERT PLACEMENT

www.lego.com/thebigbuild5

The advert will be played on childrens TV channels in order to make sure they know about lego and the new competition. The advert will drive children to nag their parents to get out the lego

The advert will also be shown on youtube adverts as so many kids spend there time sifting through youtube clips, every 20 or so videos you are forced to watch an advert.

This could be extended further by advertising on bill boards, building projects, bus stops etc. Sending flyers out to schools would also be a good way of letting kids know about the competition and all the fun that can be had building the future.