lego-based paratextual commodity flow in children’s television
TRANSCRIPT
LEGO-based Paratextual Commodity Flow in Children’s
Television
Matthew P. McAllister, Penn StateCatherine Buckley, Penn State
Cartoon Network’s Ninjago Title Page – No LEGO Logo
Cartoon Network Ninjago Screen Capture
Cartoon Network’s Chima Title Page – No LEGO Logo
Cartoon Network Chima Screen Capture
Emphasizing the Lego Connection:LEGO/Ninjago Website
Cartoon Network/Chima Website
Emphasizing the Lego Connection:Ninjago Merchandise
Chima Merchandise
Establishing the LEGO Connections: Ties to other LEGO-themed programs in Chima
promos on Cartoon Network
And similarly themed LEGO tie-in commercials
And in back-to-back TV paratexts: A promo for Chima the program and ad for Chima toy set
Emphasizing the LEGO Connection: Digital TV Programming Guide