lee-collins.comlee-collins.com/.../11/...fascination-the-wise-owl.pdf · that s where this report...

16
FASCINATION ADVANTAGE ® ASSESSMENT. Copyright © 2012-2014 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information contact [email protected]. YOUR FASCINATION ADVANTAGE ® REPORT CUSTOM REPORT FOR MYSTIQUE + TRUST THE WISE OWL DISCOVER YOURSELF THROUGH THE SCIENCE OF FASCINATION DISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATION LEE COLLINS

Upload: others

Post on 23-Mar-2020

4 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

FASCINATION ADVANTAGE® ASSESSMENT. Copyright © 2012-2014 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information contact [email protected].

YOUR FASCINATION ADVANTAGE® REPORT

CUSTOM REPORT FOR

MYSTIQUE + TRUST

THE WISE OWL

D I S C O V E R Y O U R S E L F T H R O U G HT H E S C I E N C E O F F A S C I N A T I O N

DISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATION

JANE DOELEE COLLINS

Page 2: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

2 / 16 THEWISEOWL:FIRSTLOOK [email protected] | 855.973.2663

Increase your perceived value by understanding how you communicate most confidently and authentically

Your Advantages: When you communicate using your natural Advantages, you’re more authentic and confident, and that helps you make a positive impression. Find out your most valuable traits, so you can be rewarded for what you’re already doing right.

Primary and Secondary Advantages: Your most effective and efficient modes of communicationDormant Advantage: Your least effective and efficient mode of communication

Your Analytics: The data and detail behind how your personality already stands apart

INNOVATION

PASSION

POWER TRUST

MYSTIQUE

PRESTIGE

ALERT

GETTING STARTED

WHAT’S INSIDE YOUR FASCINATION ADVANTAGE REPORT?If you don’t know your Advantages, no one else will either. This report will describe how you are most likely to impress and influence others, so that you can focus on what you’re already doing right.

FIRST LOOK:

NEXT STEPS:

DEEPER UNDERSTANDING:

A quick summary of how the world sees you at your best

Create Your Own Anthem

Optimize Your Team’s Advantages

Fascinate Your Followers

Welcome Letter

At-a-Glance

Meet Your Archetype

n Your Top 5 Speciality Adjectives: words to describe how you add value

Archetype Matrix

LEE COLLINS

Page 3: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

3 / 16 THEWISEOWL:FIRSTLOOK [email protected] | 855.973.2663

Inside this report, you’ll learn the cues and signals that you’re intentionally or unintentionally sending to the world, and the pros and cons of each. You’ll find out what you’re already doing right, so you can do more of it. And, you’ll find out which situations could put you at a disadvantage.

To be more successful, don’t change who you are. Become more of who you are.

Read on, and I’ll show you how.

Sally HogsheadCreator of the Fascination Advantage®

CEO and Founder of How to [email protected]: @SallyHogshead

HELLO JANE,

You’re about to discover the best of yourself through the science of fascination.

Other assessments measure how you see the world.This one measures how the world sees you.

If you’ve already done a test such as Myers-Briggs® assessment, DISC or Clifton StrengthsFinder®, you already know how you see the world. This is different. Now you can find out how others perceive your communication, so you can focus on your Advantages.

When you communicate using your natural Advantages, you’ll be perceived as more authentic and confident — and this helps you make a positive impression.

How? That’s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership with some of the world’s most loved brands, and my team’s proprietary research on the science of fascination.

Here’s how the world sees you at your best:

THE WISE OWL

YOU ARE

LEE COLLINS

HELLO LEE,

Page 4: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

4 / 16 THEWISEOWL:FIRSTLOOK [email protected] | 855.973.2663

YOUR FASCINATION ADVANTAGES

Your PRIMARY Advantage is your most effective mode of communication. When you communicate with this Advantage, you are your most fascinating and influential.

Your SECONDARY Advantage describes your second-highest mode of communication. Like your PRIMARY Advantage, it describes how your personality is most likely to add value.

When you communicate with your primary and secondary Advantages, you come across as more confident and authentic.

Your PRIMARY and SECONDARY Advantages combine to form your Archetype. Your Archetype indicates how the world sees you.

Your DORMANT Advantage is the one that holds the least potential for you in fascinating others. It’s how you are least likely to influence and impress others.

Want to learn more about your Archetype, and how it helps you stand out? Read on to find out more about your personality’s most valuable differences.

AT-A-GLANCE

YOUR ARCHETYPEYour Archetype is a combination of your PRIMARY and SECONDARY Advantages.

THREE ADJECTIVES THAT DESCRIBEHOW THE WORLD SEES YOU

1. OBSERVANT

2. ASSURED

3. UNRUFFLED

Your Fascination Advantage is the way in which your personality is most likely to add distinct value.

When you communicate using your Fascination Advantage, you’re operating at your peak performance — and you’re doing it effortlessly.

VIEW MY REPORTSALLY EXPLAINS YOUR ARCHETYPE

MYSTIQUE 01 YOUR PRIMARY ADVANTAGE

TRUST 02 YOUR SECONDARY ADVANTAGE

POWER YOUR DORMANT ADVANTAGE

VIEW THIS VIDEO ONLINE IN YOUR REPORT

LEE COLLINS

Lee, you're about to find out howyour personality is uniquelyhardwired to fascinate customers,co-workers, and colleagues. You'llalso find out how your scorecompares to our studies of hundredsof thousands of participants.

Log into your account to watch thevideo on the left, in which Sallydescribes your unique personalityadvantage. Turn the page to viewyour Fascination Advantage Report.

Page 5: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

5 / 16 THEWISEOWL:FIRSTLOOK [email protected] | 855.973.2663

THE WISE OWL

MEET YOUR ARCHETYPE

HOW THE WORLD SEES YOU n You carefully analyze situations before making decisions. Even in high-pressure environments, you don’t feel overwhelmed

n You’re able to find the most effective path toward a goal

n Employers and friends appreciate your loyalty and commitment

n Others rely on your thoughtful advice. You’re dignified, discreet, and well-informedPRIMARY ADVANTAGE

MYSTIQUESECONDARY ADVANTAGE

TRUST

THE WISE OWLO B S E R V A N T | A S S U R E D | U N R U F F L E D | N U A N C E D | L O G I C A L

“HIGHEST AND BEST VALUE” OF THE WISE OWL » You are watchful of the details. You systematically approach problems to find the best

solutions.

» You efficiently work through your daily to-do lists. Others won’t find you coming to a meeting unprepared.

» You never miss an action point.

WHAT IS NOT THE “HIGHEST AND BEST VALUE” OF THE WISE OWL? » You rarely make an impassioned plea or over-the-top sales pitch. Instead, you carefully outline

rational arguments for your ideas.

» You have an understated style.

LEE COLLINS

Page 6: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

6 / 16 THEWISEOWL:FIRSTLOOK [email protected] | 855.973.2663

Over the last few years, you’ve become a valued member of the team. You remain focused on goals, and you are steadfast in the face of major challenges. Your colleagues appreciate your unassuming manner. But sometimes you need to speak up for yourself and contribute your valuable opinions. Don’t wait to be asked.

You don’t like to promote yourself, but in some situations you need to highlight what you’ve accomplished. To further your career, you need to ensure you receive the credit you deserve for your achievements.

Wise Owls are hyper-aware. They notice in your behavior when something is up. They spot obstacles that put projects at risk before everyone else notices it. Attentive and alert, they recognize subtle diversions from standard processes.

They are confident in their ability to make the right decisions on behalf of the team. They don’t act impulsively. Thoughtful and steadfast, they rely on their experience and analytical skills to make the right decision. When faced with a quality issue, for instance, they’ll point out how the problem was solved last time.

They keep an even keel in the midst of project setbacks and tough challenges. When the whole team panics about a major product recall, they prepare a carefully-worded press release and instruct the team how to deal with negative feedback on social media. You can rely on them to keep cool even in the most chaotic circumstances.

They bring a delicate touch to interactions. Before meeting a prospective client, they carefully do their own research. They check out the company’s social media presence, website and blog. They find out whether the company has recently been in the news. Modest and unpretentious, they build credibility with rational arguments.

They make their decisions by weighing pros and cons. When discussing where to go on vacation, they mention the pluses and minuses of going to Hawaii versus Florida. You’ll also find they have a checklist of what to get done before they go away.

WELLSPRING

1. OBSERVANT

2. ASSURED

3. UNRUFFLED

4. NUANCED

5. LOGICAL

THE WISE OWL’STOP 5 SPECIALTY ADJECTIVES

ONE-MINUTECOACHING TOTHE WISE OWL

APPLY YOUR TOP 5 ADJECTIVESYou can use these adjectives to create your Anthem. Your Anthem is the tagline for your personality. An Anthem is a very short phrase, only two or three words. Just like an advertising tagline, your Anthem pinpoints what makes you most valuable.

SAMPLE ANTHEM FOR THE WISE OWL: SUBTLE SOLUTIONSHERE’S AN EXAMPLE: MEET GERRY

As an audiologist, Gerry helps people deal with hearing loss. It’s not an easy job, because most of his patients are resistant to getting a hearing aid. To help overcome this obstacle, Gerry takes the time to carefully learn about each patient’s needs. In a calm and unruffled voice, he spends extra time to go over a five-point overview of his recommended solutions. This reassures his patients, making it more likely that they will end up with better solution.

AT MY HIGHESTVALUE I DELIVER:

SUBTLESOLUTIONS

Learn more about creating your own Anthem on page 14 of your report.

LEE COLLINS

Page 7: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

7 / 16 THEWISEOWL:FIRSTLOOK [email protected] | 855.973.2663

SE

CO

ND

AR

Y F

AS

CIN

AT

ION

AD

VA

NTA

GE

®

PRIMARY FASCINATION ADVANTAGE®T

HE

49

PE

RS

ON

AL

ITY

AR

CH

ET

YP

ES

CR

EA

TE

D B

Y S

AL

LY H

OG

SH

EA

DD

ISC

OV

ER

MO

RE

AT

HO

WTO

FA

SC

INA

TE

.CO

M E

MA

IL: H

EL

LO

@H

OW

TO

FA

SC

INA

TE

.CO

20

14 F

AS

CIN

AT

E, IN

C.

AL

L R

IGH

TS

RE

SE

RV

ED

TH

EA

NA

RC

HY

Vola

tile

• St

artl

ing

Cha

otic

TH

EC

ATA

LYS

T

Out

-of-

the-

Box

• S

ocia

lEn

ergi

zing

TH

E C

HA

NG

EA

GE

NT

Inve

ntiv

e •

Unt

radi

tiona

lSe

lf-Pr

opel

led

TH

EA

VA

NT-G

AR

DE

Ori

gina

l • E

nter

pris

ing

Forw

ard-

Thin

king

TH

EE

VO

LUTIO

NA

RY

Cur

ious

• A

dapt

able

Ope

n-M

inde

d

TH

E S

EC

RE

TW

EA

PO

N

Nim

ble

• U

nass

umin

gIn

depe

nden

t

TH

EC

OM

PO

SE

R

Stra

tegi

c •

Fine

-Tun

edJu

dici

ous

TH

ER

OC

KS

TA

R

Bol

d •

Art

isti

cU

nort

hodo

x

TH

ED

RA

MA

Thea

tric

al •

Em

otiv

eSe

nsiti

ve

TH

ER

ING

LE

AD

ER

Mot

ivat

ing

• Sp

irite

dC

ompe

lling

TH

EC

ON

NO

ISS

EU

R

Insig

htfu

l • D

istin

guish

edIn

-the

-Kno

w

TH

EA

UT

HE

NT

IC

Appr

oach

able

• Dep

enda

ble

Trus

twor

thy

TH

E S

UB

TL

ET

OU

CH

Tact

ful •

Sel

f-Su

ffici

ent

Min

dful

TH

EC

OO

RD

INA

TO

R

Cons

truc

tive

• Org

aniz

edPr

acti

cal

TH

E M

AV

ER

ICK

L

EA

DE

R

Pion

eeri

ng •

Irre

vere

ntEn

trep

rene

uria

l

TH

E P

EO

PL

E’S

CH

AM

PIO

N

Dyn

amic

• In

clus

ive

Enga

ging

TH

EA

GG

RE

SS

OR

Dom

inan

t • O

verb

earin

gD

ogm

atic

TH

EV

ICT

OR

Resp

ecte

d •

Com

petit

ive

Res

ults

-Ori

ente

d

TH

EG

RA

VIT

AS

Dig

nifie

d •

Stab

leH

ardw

orki

ng

TH

E V

EIL

ED

ST

RE

NG

TH

Rea

listi

c •

Inte

ntio

nal

To-t

he-P

oint

TH

EA

CE

Dec

isiv

e •

Tire

less

Fort

hrig

ht

TH

ET

RE

ND

SE

TT

ER

Cut

ting

-Edg

e •

Elite

Prog

ress

ive

TH

ETA

LE

NT

Expr

essi

ve •

Sty

lish

Emot

iona

lly-I

ntel

ligen

t

TH

EM

AE

ST

RO

Am

biti

ous

• Fo

cuse

dC

onfid

ent

TH

EIM

PE

RIA

L

Arr

ogan

t • C

old

Supe

rior

TH

ED

IPLO

MA

T

Leve

lhea

ded

• Su

btle

Cap

able

TH

ER

OY

AL

GU

AR

D

Eleg

ant •

Ast

ute

Dis

cree

t

TH

EED

ITO

R-IN

-CH

IEF

Prod

uctiv

e •

Skill

edD

etai

led

TH

EA

RT

ISA

N

Del

iber

ate

• Th

ough

tful

Flex

ible

TH

EB

ELO

VE

D

Nur

turi

ng •

Loy

alSi

ncer

e

TH

EG

UA

RD

IAN

Prom

inen

t • G

enui

neSu

re-F

oote

d

TH

EB

LU

E C

HIP

Cla

ssic

• E

stab

lishe

dB

est-

In-C

lass

TH

EO

LD

GU

AR

D

Pred

icta

ble

• Sa

feU

nmov

able

TH

EW

ISE

OW

L

Obs

erva

nt •

Ass

ured

Unr

uffled

TH

EM

ED

IAT

OR

Stea

dfas

t • C

ompo

sed

Stru

ctur

ed

TH

EP

RO

VO

CA

TE

UR

Cle

ver •

Ade

ptC

onte

mpo

rary

TH

EIN

TR

IGU

E

Dis

cern

ing

• Pe

rcep

tive

Con

side

rate

TH

EM

AS

TE

RM

IND

Met

hodi

cal •

Inte

nse

Self-

Rel

iant

TH

EA

RC

HIT

EC

T

Skill

ful •

Res

trai

ned

Polis

hed

TH

EA

NC

HO

R

Prot

ectiv

e •

Purp

osef

ulA

naly

tica

l

TH

ED

EA

DB

OLT

Unem

otio

nal •

Intro

verte

dC

once

ntra

ted

TH

ED

ET

EC

TIV

E

Cle

ar-C

ut •

Acc

urat

eM

etic

ulou

s

TH

EQ

UIC

K-S

TA

RT

Prol

ific

• Th

orou

ghD

ilige

nt

TH

EO

RC

HEST

RA

TOR

Att

entiv

e •

Ded

icat

edEffi

cien

t

TH

ED

EF

EN

DE

R

Proa

ctiv

e •

Cau

tion

ary

Stro

ng-W

illed

TH

ES

CH

OL

AR

Inte

llect

ual •

Dis

cipl

ined

Syst

emat

ic

TH

EG

OO

D C

ITIZ

EN

Prin

cipl

ed •

Pre

pare

dC

onsc

ient

ious

TH

EA

RC

HE

R

On-

Targ

et •

Rea

sone

dPr

agm

atic

TH

E C

ON

TR

OL

F

RE

AK

Com

puls

ive

• D

rive

nEx

acti

ng

INN

OV

AT

ION

Yo

u ch

ange

the

gam

e w

ith c

reat

ivity

PA

SS

ION

Yo

u co

nnec

tw

ith e

mot

ion

PO

WE

R

You

lead

with

com

man

d

PR

ES

TIG

E

You

earn

resp

ect

with

high

er s

tand

ards

TR

US

T

You

build

loya

ltyw

ith c

onsi

sten

cy

MY

ST

IQU

E

You

com

mun

icat

ew

ith s

ubst

ance

ALE

RT

Yo

u pr

even

t pr

oble

ms

with

car

e

INN

OVA

TIO

NYo

u ch

ange

the

gam

e w

ith c

reat

ivity

PA

SS

ION

You

conn

ect

with

em

otio

n

PO

WE

RYo

u le

adw

ith c

omm

and

PR

ES

TIG

EYo

u ea

rn re

spec

t w

ithhi

gher

sta

ndar

ds

TR

US

TYo

u bu

ild lo

yalty

with

con

sist

ency

MY

ST

IQU

EYo

u co

mm

unic

ate

with

sub

stan

ce

AL

ER

TYo

u pr

even

t pr

oble

ms

with

car

e

LEE COLLINS

Page 8: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

8 / 16 THEWISEOWL:FIRSTLOOK [email protected] | 855.973.2663

SE

CO

ND

AR

Y F

AS

CIN

AT

ION

AD

VA

NTA

GE

®

PRIMARY FASCINATION ADVANTAGE®T

HE

49

PE

RS

ON

AL

ITY

AR

CH

ET

YP

ES

CR

EA

TE

D B

Y S

AL

LY H

OG

SH

EA

DD

ISC

OV

ER

MO

RE

AT

HO

WTO

FA

SC

INA

TE

.CO

M E

MA

IL: H

EL

LO

@H

OW

TO

FA

SC

INA

TE

.CO

20

14 F

AS

CIN

AT

E, IN

C.

AL

L R

IGH

TS

RE

SE

RV

ED

TH

EA

NA

RC

HY

Vola

tile

• St

artl

ing

Cha

otic

TH

EC

ATA

LYS

T

Out

-of-

the-

Box

• S

ocia

lEn

ergi

zing

TH

E C

HA

NG

EA

GE

NT

Inve

ntiv

e •

Unt

radi

tiona

lSe

lf-Pr

opel

led

TH

EA

VA

NT-G

AR

DE

Ori

gina

l • E

nter

pris

ing

Forw

ard-

Thin

king

TH

EE

VO

LUTIO

NA

RY

Cur

ious

• A

dapt

able

Ope

n-M

inde

d

TH

E S

EC

RE

TW

EA

PO

N

Nim

ble

• U

nass

umin

gIn

depe

nden

t

TH

EC

OM

PO

SE

R

Stra

tegi

c •

Fine

-Tun

edJu

dici

ous

TH

ER

OC

KS

TA

R

Bol

d •

Art

isti

cU

nort

hodo

x

TH

ED

RA

MA

Thea

tric

al •

Em

otiv

eSe

nsiti

ve

TH

ER

ING

LE

AD

ER

Mot

ivat

ing

• Sp

irite

dC

ompe

lling

TH

EC

ON

NO

ISS

EU

R

Insig

htfu

l • D

istin

guish

edIn

-the

-Kno

w

TH

EA

UT

HE

NT

IC

Appr

oach

able

• Dep

enda

ble

Trus

twor

thy

TH

E S

UB

TL

ET

OU

CH

Tact

ful •

Sel

f-Su

ffici

ent

Min

dful

TH

EC

OO

RD

INA

TO

R

Cons

truc

tive

• Org

aniz

edPr

acti

cal

TH

E M

AV

ER

ICK

L

EA

DE

R

Pion

eeri

ng •

Irre

vere

ntEn

trep

rene

uria

l

TH

E P

EO

PL

E’S

CH

AM

PIO

N

Dyn

amic

• In

clus

ive

Enga

ging

TH

EA

GG

RE

SS

OR

Dom

inan

t • O

verb

earin

gD

ogm

atic

TH

EV

ICT

OR

Resp

ecte

d •

Com

petit

ive

Res

ults

-Ori

ente

d

TH

EG

RA

VIT

AS

Dig

nifie

d •

Stab

leH

ardw

orki

ng

TH

E V

EIL

ED

ST

RE

NG

TH

Rea

listi

c •

Inte

ntio

nal

To-t

he-P

oint

TH

EA

CE

Dec

isiv

e •

Tire

less

Fort

hrig

ht

TH

ET

RE

ND

SE

TT

ER

Cut

ting

-Edg

e •

Elite

Prog

ress

ive

TH

ETA

LE

NT

Expr

essi

ve •

Sty

lish

Emot

iona

lly-I

ntel

ligen

t

TH

EM

AE

ST

RO

Am

biti

ous

• Fo

cuse

dC

onfid

ent

TH

EIM

PE

RIA

L

Arr

ogan

t • C

old

Supe

rior

TH

ED

IPLO

MA

T

Leve

lhea

ded

• Su

btle

Cap

able

TH

ER

OY

AL

GU

AR

D

Eleg

ant •

Ast

ute

Dis

cree

t

TH

EED

ITO

R-IN

-CH

IEF

Prod

uctiv

e •

Skill

edD

etai

led

TH

EA

RT

ISA

N

Del

iber

ate

• Th

ough

tful

Flex

ible

TH

EB

ELO

VE

D

Nur

turi

ng •

Loy

alSi

ncer

e

TH

EG

UA

RD

IAN

Prom

inen

t • G

enui

neSu

re-F

oote

d

TH

EB

LU

E C

HIP

Cla

ssic

• E

stab

lishe

dB

est-

In-C

lass

TH

EO

LD

GU

AR

D

Pred

icta

ble

• Sa

feU

nmov

able

TH

EW

ISE

OW

L

Obs

erva

nt •

Ass

ured

Unr

uffled

TH

EM

ED

IAT

OR

Stea

dfas

t • C

ompo

sed

Stru

ctur

ed

TH

EP

RO

VO

CA

TE

UR

Cle

ver •

Ade

ptC

onte

mpo

rary

TH

EIN

TR

IGU

E

Dis

cern

ing

• Pe

rcep

tive

Con

side

rate

TH

EM

AS

TE

RM

IND

Met

hodi

cal •

Inte

nse

Self-

Rel

iant

TH

EA

RC

HIT

EC

T

Skill

ful •

Res

trai

ned

Polis

hed

TH

EA

NC

HO

R

Prot

ectiv

e •

Purp

osef

ulA

naly

tica

l

TH

ED

EA

DB

OLT

Unem

otio

nal •

Intro

verte

dC

once

ntra

ted

TH

ED

ET

EC

TIV

E

Cle

ar-C

ut •

Acc

urat

eM

etic

ulou

s

TH

EQ

UIC

K-S

TA

RT

Prol

ific

• Th

orou

ghD

ilige

nt

TH

EO

RC

HEST

RA

TOR

Att

entiv

e •

Ded

icat

edEffi

cien

t

TH

ED

EF

EN

DE

R

Proa

ctiv

e •

Cau

tion

ary

Stro

ng-W

illed

TH

ES

CH

OL

AR

Inte

llect

ual •

Dis

cipl

ined

Syst

emat

ic

TH

EG

OO

D C

ITIZ

EN

Prin

cipl

ed •

Pre

pare

dC

onsc

ient

ious

TH

EA

RC

HE

R

On-

Targ

et •

Rea

sone

dPr

agm

atic

TH

E C

ON

TR

OL

F

RE

AK

Com

puls

ive

• D

rive

nEx

acti

ng

INN

OV

AT

ION

Yo

u ch

ange

the

gam

e w

ith c

reat

ivity

PA

SS

ION

Yo

u co

nnec

tw

ith e

mot

ion

PO

WE

R

You

lead

with

com

man

d

PR

ES

TIG

E

You

earn

resp

ect

with

high

er s

tand

ards

TR

US

T

You

build

loya

ltyw

ith c

onsi

sten

cy

MY

ST

IQU

E

You

com

mun

icat

ew

ith s

ubst

ance

ALE

RT

Yo

u pr

even

t pr

oble

ms

with

car

e

INN

OVA

TIO

NYo

u ch

ange

the

gam

e w

ith c

reat

ivity

PA

SS

ION

You

conn

ect

with

em

otio

n

PO

WE

RYo

u le

adw

ith c

omm

and

PR

ES

TIG

EYo

u ea

rn re

spec

t w

ithhi

gher

sta

ndar

ds

TR

US

TYo

u bu

ild lo

yalty

with

con

sist

ency

MY

ST

IQU

EYo

u co

mm

unic

ate

with

sub

stan

ce

AL

ER

TYo

u pr

even

t pr

oble

ms

with

car

e

LEE COLLINS

Page 9: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

[email protected] | 855.973.26639 / 16 THEWISEOWL:DEEPERUNDERSTANDING

A R C H E T Y P E

MYSTIQUE IN THE POPULATIONPRIMARY PERSONALITY DESCRIPTORS: n Intrigues others with understatement

n Communicates selectively and purposefully, with a minimalist approach

n Rarely shows inner emotions

n Remains calm in situations of pressure

n Works independently without disclosing insider process

n Subtle style makes every detail more influential

WHO YOU ARE: n Independent

n Logical

n Observant

HOW YOU ADD VALUE: » You persuade others by selectively culling your words and actions.

» You make careful decisions, usually thinking before acting.

» When you do share an idea or opinion, it carries more influence than it would for those who tend to “over-share.”

EXAMPLES OF LEADERS WHO USE MYSTIQUE:Tina Fey, Johnny Depp, Malcolm Gladwell, Stephen Hawking, Michael Crichton

HOW TO APPLY MYSTIQUE AT WORK:Your primary MYSTIQUE Advantage means you have a complex mind and reserved demeanor. These natural strengths are perfectly suited for certain professional scenarios. By understanding and applying your MYSTIQUE Advantage, you can become more persuasive and influential in the workplace.

MY PRIMARY ADVANTAGE: MYSTIQUE

THEMYSTIQUE

PERSONALITY

INDEPENDENT . LOGICAL . OBSERVANT

MYSTIQUE 01 MY PRIMARY ADVANTAGE

T H E S U B T L E TO U C H

T H E V E I L E D S T R E N G T H T H E R OYA L G U A R D

T H E W I S E O W L

T H E D E A D B O LT

T H E A R C H E R

T H E S E C R E T W E A P O N

S E CO N D A R Y P R I M A R Y

MYSTIQUE INNOVATION

MYSTIQUE PASSION

MYSTIQUE POWER

MYSTIQUE PRESTIGE

MYSTIQUE TRUSTMYSTIQUE MYSTIQUEMYSTIQUE ALERT

VIEW THIS VIDEO ONLINE IN YOUR REPORT

LEE COLLINS

My primary Advantage is MYSTIQUE.18% of the people who took theFascination Advantage test also useMYSTIQUE as their primary Advantage.

Page 10: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

[email protected] | 855.973.266310 / 16 THEWISEOWL:DEEPERUNDERSTANDING

TRUST 02 MY SECONDARY ADVANTAGE

TRUST IN THE POPULATIONSECONDARY PERSONALITY DESCRIPTORS: n Earns loyalty through dependability

n Radiates a sincere, familiar warmth

n Watches and reviews details carefully

n Brings stability and calm to situations

n Values routine and punctuality

n Builds loyalty through consistency

WHO YOU ARE: n Stable

n Dependable

n Familiar

HOW YOU ADD VALUE: » People increasingly respect you over time, because you consistently deliver.

» You’re constant in your words and actions.

» In a confusing and stressful world, you influence decision-making because you’re dependable.

EXAMPLES OF LEADERS WHO USE TRUST:Walt Disney, Sam Walton, Dr. Oz, Clint Eastwood, Mother Theresa

HOW TO APPLY TRUST AT WORK:Because of your secondary TRUST Advantage, people rely on you more than they do on other personalities. Now it’s time to learn exactly how to activate your natural ability to create TRUST. By understanding and applying your main Advantages, you can better shape decisions and inspire people at work, making sure your messages are heard and remembered.

MY SECONDARY ADVANTAGE: TRUST

THETRUST

PERSONALITY

STABLE . DEPENDABLE . FAMILIAR

INNOVATION

PASSION

POWER

PRESTIGE

TRUST

MYSTIQUE

ALERT

is the language of CREATIVITY

is the language of RELATIONSHIPS

is the language of CONFIDENCE

is the language of EXCELLENCE

is the language of STABILITY

is the language of LISTENING

is the language of DETAILS

VIEW THIS VIDEO ONLINE IN YOUR REPORT

LEE COLLINS

My secondary Advantage is TRUST.12% of the people who took theFascination Advantage test also use TRUSTas their secondary Advantage.

Page 11: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

[email protected] | 855.973.266311 / 16 THEWISEOWL:DEEPERUNDERSTANDING

POWER MY DORMANT ADVANTAGE

WHAT IT MEANS TO HAVE A DORMANT POWER ADVANTAGE:This is your most exhausting form of communication. It’s how you are least likely to impress others.

Try to avoid situations that force you to communicate with your dormant Advantage, because this form of communication will cost you a disproportionate amount of energy and it’s unlikely to set you up for success.

Situations that force you to use your dormant Advantage will act like quicksand. You’ll feel stuck, unable to move forward without using up all your energy.

It’s important to recognize these types of interactions, because they can prevent you from making progress and momentum.

WHY USING POWER FEELS LIKE QUICKSAND:

KNOW YOUR OWN VALUE SO OTHERS CAN TOOCREATE THE TAGLINE FOR YOUR PERSONALITYFocus on your Anthem and you can stop worrying about having to tap into your dormant Advantage. To learn more about how to apply your Advantages visit HowToFascinate.com

You are not a dominant personality, and dislike controlling others. You don’t want to be the “bad cop.” Avoid situations in which you must overtly command co-workers or clients. Instead, find ways to succeed with a more subtle style of engagement.

When forced to use your dormant Advantage, it exhausts your energy and focus. Because this is your least natural mode of communication, it requires tremendous additional energy in order to relate to others in this way. It feels awkward and unnatural. It leaves you drained.

Here’s your goal: Find more opportunities to apply your top Advantages. Then you’re far more likely to exceed expectations at every turn.

SHOULD YOU LEARN HOW TO ACTIVATE THE POWER ADVANTAGE?

» Your approach is obliging and flexible. You’re typically not considered intimidating and tend to know how to adapt your message to the situation.

» You want others to like you. With friends, you’re a good listener; at work, you are helpful. You typically listen with an open mind, taking care not to force your opinions on others. People confide in you because you tend not to judge.

» You allow others to make decisions and are comfortable letting others lead, unlike POWER personalities, who strive to occupy the alpha dog position in the group.

» Once you know your personality’s dormant Advantage, you’ll understand why these tasks feel like struggling through quicksand, and how to avoid spending your energy on those traps.

LEE COLLINS

ALERT MY DORMANT ADVANTAGE

WHAT IT MEANS TO HAVE A DORMANT ALERT ADVANTAGE:This is your most exhausting form of communication. It’s how you are least likely to impress others.

Try to avoid situations that force you to communicate with your dormant Advantage, because this form of communication will cost you a disproportionate amount of energy and it’s unlikely to set you up for success.

Situations that force you to use your dormant Advantage will act like quicksand. You’ll feel stuck, unable to move forward without using up all your energy.

It’s important to recognize these types of interactions, because they can prevent you from making progress and momentum.

WHY USING ALERT FEELS LIKE QUICKSAND:

KNOW YOUR OWN VALUE SO OTHERS CAN TOOCREATE THE TAGLINE FOR YOUR PERSONALITYFocus on your Anthem and you can stop worrying about having to tap into your dormant Advantage. To learn more about how to apply your Advantages visit HowToFascinate.com

You thrive in situations that allow you to design your own path. Avoid jobs that are highly regimented or tightly controlled. You’re unlikely to be your most successful if forced to constantly measure and manage each meticulous detail.

When forced to use your dormant Advantage, it exhausts your energy and focus. Because this is your least natural mode of communication, it requires tremendous additional energy in order to relate to others in this way. It feels awkward and unnatural. It leaves you drained.

Here’s your goal: Find more opportunities to apply your top Advantages. Then you’re far more likely to exceed expectations at every turn.

SHOULD YOU LEARN HOW TO ACTIVATE THE ALERT ADVANTAGE?

» Rather than focusing on deadlines

and structure, you enthusiastically

pursue opportunities. You tend

to steer toward a goal rather than

become mired in the details of how

to get there.

» You are perceived as optimistic. Your

‘can do’ attitude invigorates those

around you and makes them want to

follow you. You usually don’t look at

how something can fail but, rather,

tend to focus on how it can succeed.

Although you recognize that failure

is a part of life, it doesn’t keep you

from pursuing your goals. This is

unlike ALERT personalities, who are

practical and cautious.

» You bring an open and adventurous

spirit to your work. You tend to

embrace ambiguous assignments

and unknown challenges. Your quest

for variety and new experiences

usually means you move head-on

into areas and ideas that ALERT

personalities, might avoid.

» Once you know your personality’s

dormant Advantage, you’ll

understand why these tasks feel like

struggling through quicksand, and

how to avoid spending your energy

on those traps.

Page 12: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

[email protected] | 855.973.266312 / 16 THEWISEOWL:DEEPERUNDERSTANDING

MY ADVANTAGES, COMPARED TO AVERAGE POPULATION

This graph shows how your personality compares with the hundreds of thousands of others who have taken the Fascination Advantage Assessment. (For more in-depth information on your Primary, Secondary, and Dormant Advantages, see the “ADVANTAGES” section of this report.)

INTENSITY OF MY ADVANTAGES

How intense is your use of each Advantage? This graph shows the intensity of each Advantage in your personality. The scores have been normalized to a 10-point scale. The higher the score the more intense your use of that Advantage. You use all the Advantages, but your top two Advantages, your primary and secondary, are the ones that shape your personality brand the most.

A PIE CHART OF MY PERCENTAGESThis chart shows the percentage of each Advantage in your personality.

Do you have a very high percentage of one Advantage? A high percentage indicates a more consistent and concentrated use of one certain trait.

A COMMONLY ASKED QUESTIONWhat if I have the same percentage for multiple advantages?

The Fascination Advantage measures your results to a tenth of a percent. The assessment has

“tie-breaker” questions built into the algorithm. Your report reflects your top two scores.

My Results Total Intensity Possible

My Results Average of All Users

ANALYTICS

LEE COLLINS

Page 13: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

[email protected] | 855.973.266313 / 16 THEWISEOWL:DEEPERUNDERSTANDING

OPTIMIZE YOUR TEAM’S ADVANTAGES EACH PERSON ON YOUR TEAM HAS A CERTAIN WAY OF ADDING VALUE.

INNOVATION

PASSION

POWER

PRESTIGE

TRUST

MYSTIQUE

ALERT

INNOVATIVE PROBLEM-SOLVER

RELATIONSHIP-BUILDER WITH STRONG PEOPLE SKILLS

A LEADER WHO MAKES DECISIONS

OVERACHIEVER WITH HIGHER STANDARDS

STABLE, RELIABLE PARTNER

SOLO INTELLECT BEHIND-THE-SCENES

PRECISE DETAIL MANAGER

Think of your own team. Which of the Advantages do you see?

On a team, differences matter more than strengths.

Diversity strengthens a team and makes it more multifaceted, as long as each person understands and develops his strong suit. Leaders need to know how to tap into their team’s variety of Advantages so that they can help each person develop signature areas of performance.

When you identify the natural communication styles within your group, you’ll begin to see the patterns behind how your team is most likely to succeed.

Fail to recognize these patterns, and your group will likely be unproductive or conflicted.

Want to tap into the best of your employees and team members?

We can identify your team’s overall top traits, including a “Heat Map” of your group’s collective Advantages and pitfalls.

To get more info about our group discounts, Team Anthem Kit, workshops or online training, visit us at HowToFascinate.com/Teams.

In our research with high-performing teams, we consistently see how crucial it is to recognize that individuals add value differently. Each member of the team needs to know her own highest value, and that of her teammates.

Teams with a diversity of Advantages can allow each person to develop a signature area of performance.

Identify the natural communication styles within your group, and your team will become more engaged and productive. Fail to recognize these patterns, and your group can be disconnected or conflicted.

HOW YOUR CO-WORKERS ADD VALUE

THE 49 PERSONALITY ARCHETYPES

SECONDARY ADVANTAGE

PR

IMA

RY

AD

VA

NTA

GE

INNOVATION

INNOVATION PRESTIGEPOWER MYSTIQUE ALERTPASSION TRUST

PRESTIGE

PASSION

TRUST

POWER

MYSTIQUE

ALERT

You change the game

with creativity

You change the game

with creativity

You earn respect with

higher standards

You lead

with command

You communicate

with substance

You prevent problems

with care

You connect

with emotion

You build loyalty

with consistency

You earn respect with

higher standards

You connect

with emotion

You build loyalty

with consistency

You lead

with command

You communicate

with substance

You prevent problems

with care

Steph B. Patrick J.

Jodie H. Daniel V.

Michael J.Rohan Q. Ellie L.

Jack B.

Jeanne M.

Ryan A.

Del S.

Steph B. Patrick J.

Jodie H. Daniel V.

Michael J.Rohan Q. Ellie L.

Jack B.

Jeanne M.

Ryan A.

Del S.

Steph B. Patrick J.

Jodie H. Daniel V.

Michael J.Rohan Q. Ellie L.

Jack B.

Jeanne M.

Ryan A.

Del S.

Steph B. Patrick J.

Jodie H. Daniel V.

Michael J.Rohan Q. Ellie L.

Jack B.

Jeanne M.

Ryan A.

Del S.

LEE COLLINS

Page 14: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

[email protected] | 855.973.266314 / 16 THEWISEOWL:DEEPERUNDERSTANDING

An Anthem is a very short phrase, only two or three words. Just like an advertising tagline, your Anthem pinpoints what makes you most valuable. This short phrase goes a long way toward a positive impression. When you’re confident and authentic, you’re more likely to impress and influence your listener.

The Anthem Method is very easy, because we’ve already done the heavy-lifting for you. The words might already be waiting for you inside this report.

IN OUR STUDY WITH AT&T SALES AND CUSTOMER SERVICE, EMPLOYEES WERE 200% MORE LIKELY TO RECOGNIZE THEIR MOST VALUABLE DIFFERENCES AFTER WRITING THEIR OWN ANTHEM.

APPLY WHAT YOU’VE LEARNED SO FAR: CREATE YOUR ANTHEM

Ever struggled to find the right words to describe yourself? For instance, started to introduce yourself, or sat down to write a resume, and then felt uncertain about exactly what to say?

You need a simple, persuasive phrase to confidently describe how you are most likely to add value. And you need to do it in roughly 9 seconds, to fit within the average attention span. Otherwise you’ll lose your listener’s attention.

CREATE YOUR ANTHEM NOW:Apply your Anthem to describe yourself in a snapshot. A few examples:

nn New business materialsnn Resumenn LinkedIn profilenn Website

Once you have a tagline for your personality, you can make it extremely easy for others to grasp what you bring to the table. Co-workers can quickly tap into your top qualities.

FIND THE PERFECT WORDS TO DESCRIBE HOW THE WORLD SEES YOU AT YOUR BEST! CREATE YOUR ANTHEM NOW: HowToFascinate.com/ANTHEM

YOUR ANTHEM: THE TAGLINE FOR YOUR PERSONALITY

Here’s how:

Instead of focusing on your strengths, describe how you are different.

Your Archetype lights the way to your personality’s most valuable differences. The next steps is to create your Anthem: the tagline for your personality.

IN OUR PILOT PROGRAM WITH UNILEVER, EMPLOYEES WERE 34% MORE CONFIDENT AFTER THE ANTHEM PROGRAM.

LEE COLLINS

Page 15: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

[email protected] | 855.973.266315 / 16 THEWISEOWL:DEEPERUNDERSTANDING

LEARN MORE ABOUT THE SCIENCE OF FASCINATIONGROW YOUR BUSINESS BUILD YOUR TEAM BECOME INTENSELY VALUABLE

FacebookFacebook.com/HowToFascinate

TwiTTer @SallyHogshead

YouTube Youtube.com/SallyHogshead

TwiTTer @[email protected]

» The greatest value you can add is to become more of yourself. via @SallyHogshead

» Every time you communicate, you are either adding value or taking up space. via @SallyHogshead

» When you want to stand out, your strengths matter less than your differences. via @SallyHogshead

» You don’t LEARN how to be fascinating. You UNLEARN boring. via @SallyHogshead

» If you don’t know your own value, don’t expect anyone else to. via @SallyHogshead

WE LOVE TO CONNECT WITH YOU!GET FASCINATING IDEAS HERE:

FASCINATE YOUR FOLLOWERSTWEET THIS:

Whether you want to know more about your key personal differences, or you want to introduce the Fascination Advantage® system to your team, we have the perfect solution for you.

GET STARTED TODAY! CLICK ONE OF THE OPTIONS BELOW:

DO YOU WANT TO...ÌÌ Stand out in a competitive situation?

ÌÌ Increase your prices or salary?

ÌÌ Ace the interview?

CLICK HERE FOR AHIGH-PERFORMANCE PERSONAL BRAND

DOES YOUR TEAM WANT TO...ÌÌ Turbocharge team performance?

ÌÌ Tap into each person’s advantages?

ÌÌ Improve communication?

CLICK HERE FOR AHIGH-PERFORMANCE TEAM

LEE COLLINS

Page 16: lee-collins.comlee-collins.com/.../11/...Fascination-The-Wise-Owl.pdf · That s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership

[email protected] | 855.973.266316 / 16 THEWISEOWL

This document and materials contain proprietary research, copyrighted materials, and original works that were created by and are the property of How To Fascinate. This document and the materials contained herein are for your personal and/or organization’s use only and are not to be reproduced, disseminated, divulged, quoted, published or otherwise shared with those outside your organization. All of How To Fascinate’s content and materials in this document are protected by copyright. No individual, organization or participants using these materials shall reproduce, alter, resell, change, reuse, or distribute the materials beyond the extent of any agreement with How To Fascinate without express, written permission of How To Fascinate. Violations of the terms of this purchase agreement are a breach of contract and violation of How To Fascinate’s intellectual property rights in this document and materials.

The materials and documents herein are highly valued by How To Fascinate. Various United States Federal and State and international laws provide Intellectual property penalties, protections and guarantees including but not limited to those under patent, copyright, trademark, and trade secret protection. How To Fascinate safeguards the literary, artistic and creative ideas, concepts, and teachings contained within this document and asks that they be respected by purchasers and other users of this material.

No amendments, alterations or changes may be made to this document or the underlying Fascination Advantage® Assessment without first obtaining the express written permission of How To Fascinate.

Fascination Advantage®, Discover How The World Sees You®, How To Fascinate®, each of the 7 Fascination Advantages, and the 49 Fascination Archetypes are trademarks of How To Fascinate and/or Sally Hogshead. All other trademarks and copyrights are property of their respective owners.

LEE COLLINS