lee, seung ho_portfolio with graphic images aug 2015
TRANSCRIPT
PORTFOLIO 2009-2015 - Coleman Korea / Retail MKT -
SEOUNGHO LEE Email: [email protected] Mobile: (82) 10 9010 1893
Contents • VMD
• Retail MKT • MKT Activities
VM Planning and Design
Job description of SEOUNGHO LEE in Coleman 1
• Season display -> Window zone, Style zone(VP)
• POP and POSM design for Highlighting
-> Style zone(VP), Tent zone(PP) Fixture(IP)
Retail MKT
Store development and MD guide
• Proposal of monthly and seasonal Key merchandising for sales
-> Monthly check list and MD board
• Brand identities in store • Store interior manual (Façade, sign and fixture etc.) -> Manual book
※ Design concept by MKT Strategy and Key products
• Promotion -> Poster and GWP design
MKT activities • Coordination of Trade meeting and Exhibition • Directing concept for Shooting
VM Planning and Design
VMD 2
• Season display -> Window zone, Style zone(VP)
• POP and POSM design for Highlighting
-> Style zone(VP), Tent zone(PP) Fixture(IP)
※ Design concept by MKT Strategy and Key products
Map of VM in Coleman store VM / 2009-2015 3
Window zone and graphic
Style zone (VP) Tent zone (PP)
IP
IP
IP
Window zone and graphic
IP
IP
IP
VM / 2009-2015
Season concept by VM calendar 4
VM for Direct shop and Department store
5 VM / 2009-2015
VM / 2009-2015 VM for Direct shop
6
VM / 2009-2015 VM for Direct shop
7
Style zone (VP) / Tent Display Window Zone
• Season Concept VM (Quarterly)
(Graphic)
(Implementation)
VM / 2009-2015 VM for Direct shop
8
Style zone (VP) / Tent Display Window Zone
(Graphic)
(Implementation)
VM / 2009-2015
VM for Direct shop 9
Style Zone (VP) / Window Graphic (Implementation)
VM / 2009-2015
VM for Direct shop 10
Window Graphic
(Graphic)
(Implementation)
VM / 2009-2015 VM for Direct shop
11
Style zone (VP) / Tent Display
(Graphic)
(Implementation)
VM / 2009-2015 VM for Direct shop 12
VM / 2009-2015 VM for Direct shop
13
Window ISC/ Window Graphic
(Graphic)
(Implementation)
VM / 2009-2015 VM for Direct shop 14
VM / 2009-2015 VM for Direct shop 15
Style zone (VP) / Window ISC
(Graphic)
(Implementation)
VM / 2009-2015 VM for Direct shop 16
Style zone (VP) / Window ISC
(Graphic) (Implementation)
VM / 2009-2015 VM for Direct shop 17
Window ISC
(Graphic)
(Implementation)
VM / 2009-2015 VM for Direct shop 18
Window ISC
(Graphic)
(Implementation)
VM / 2009-2015 VM for Department store 19
VM / 2009-2015 VM for Department store 20
VM / 2009-2015 APPENDIX 21
VM / 2009-2015 APPENDIX 22
VM / 2009-2015 APPENDIX 23
VM / 2009-2015 Premium Outlet
24
VM / 2009-2015 Premium Outlet
25
• Sale POP in window zone
VM / 2009-2015 Premium Outlet
26
(Graphic)
(Implementation)
VM / 2009-2015 Premium Outlet 27
• Window zone display (Graphic)
(Implementation)
VM / 2009-2015 Premium Outlet 28
(Graphic)
(Implementation)
VM / 2009-2015 APPENDIX 29
(Graphic)
(Implementation)
VM / 2009-2015 APPENDIX 30
(Graphic)
(Implementation)
VM / 2009-2015 Design to Highlight Key Item 31
(Graphic)
(Implementation)
(Graphic)
(Implementation)
VM / 2009-2015 Design to Highlight Key Item
32
(Graphic)
(Implementation)
(Graphic)
(Implementation)
VM / 2009-2015 Design to Highlight Key Item 33
(Graphic)
(Implementation)
(Graphic) (Implementation)
VM / 2009-2015 APPENDIX 34
VM / 2009-2015 APPENDIX (Collaboration shop and Multi brand shop) 35
VM / 2009-2015 APPENDIX (Collaboration shop and Multi brand shop) 36
VM / 2009-2015 APPENDIX (Collaboration shop and Multi brand shop) 37
VM / 2009-2015 APPENDIX (Collaboration shop and Multi brand shop) 38
Retail MKT / 2012-2015
Retail MKT 39
Retail MKT
Store development and MD guide
• Proposal of monthly and seasonal Key merchandising for sales
-> Monthly check list and MD board
• Brand identities in store • Store interior manual (Façade, sign and fixture etc.) -> Manual book
※ Design concept by MKT Strategy and Key products
• Promotion -> Poster and GWP design
Retail MKT / 2012-2015 Brand identities and interior guide line 40
• To open mono brand shops
Retail MKT / 2012-2015 VM guide line 41
Interior guide line for multi brand shop Retail MKT / 2012-2015 42
• 2012-2014 for Multi brand shop
Monthly MD guide Retail MKT / 2012-2015 43
Monthly MD guide Retail MKT / 2012-2015 44
Promotion plan in store (Design of POP and POSM) Retail MKT / 2012-2015 45
(Graphic) (Implementation)
Retail MKT / 2012-2015 Promotion plan in store (Design of POP and POSM)
46
(Graphic)
(Implementation)
(Graphic)
(Implementation)
Retail MKT / 2012-2015 Promotion plan in store (Design of POP and POSM) 47
Retail MKT / 2012-2015 Promotion plan in store (Design of POP and POSM) 48
Retail MKT / 2012-2015 Promotion plan in store (Design of Poster)
49
Retail MKT / 2012-2015 Promotion plan in store (Design of Poster)
50
Retail MKT / 2012-2015 APPENDIX 51
Retail MKT / 2012-2015
APPENDIX 52
MKT activities 53
※ Design concept by MKT Strategy and Key products
MKT activities • Coordination of Trade show and Exhibition • Directing concept for Shooting
APPENDIX (Trade show) 54
APPENDIX (Trade show) 55
APPENDIX (Trade show) 56
APPENDIX (Trade show) 57
APPENDIX (Trade show) 58
APPENDIX (Trade show) 59
APPENDIX (Trade show) 60
APPENDIX (International camping fair) 61
APPENDIX 62
APPENDIX (International camping fair) 63
APPENDIX (International camping fair) 64
APPENDIX (International camping fair) 65
APPENDIX (International camping fair) 66
APPENDIX (International camping fair) 67
APPENDIX (International camping fair) 68
APPENDIX (International camping fair) 69
APPENDIX (AD, PPL) 70
APPENDIX (AD, PPL) 71
APPENDIX (AD, PPL) 72
SEOUNGHO LEE Email: [email protected] Mobile: (82) 10 9010 1893