led project of product and brand management
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Product and brandManagement
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Evolution of Television
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led tv is the latest version of television which
give high quality of sharpness. LED TVs change the way you think about TVs.
LED TVs are slimmer, brighter, and moredetailed than any traditional LCD TV.
The best LED TVs will actually be able to dim the
backlight in dark portions of a movie, resulting ingreater detail and contrast.
LED backlights allow the TV to be built to aslimmer standard. This is especially importantwhen mounting the TV to a wall, which isprobably the most popular way to mount a TV.
Introduction
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Sony
Samsung LG
Sharp
Mitashi
Koryo Onida
Akai
Videocon
Competitorsare
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Samsung is the leading brand with40% share in the Indian market
followed by Sony 30% and LG 26%.
Market share
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Brand
Name &
Logo
Via
Led
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Inspire the world for innovation
Vision
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Mission
To be a company which givingvisualization with real touch of
digitalization.
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Full HD
BluRay Support Digital Noise Reduction
High contrast ratio
PC input
USB 2.0 with Multiple AV Format Multi Language On Screen Display
Powerful Sound Output
In-build GZ
Brand
Features
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This product for upper middle classand upper class people.(for highend)
Between age of 15 to 35
For youth
In urban area only
Segmentation
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This product is mainly for the people who
loves gaming and entertainment so thatswhy the target audience would be youth,who passionate about games.
college boys who like to play and watch
movies.
Target
Audience
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Positioning
Why only Watch?
Lets play
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DistributionChannel
exclusive distribution arrangement
THE DISTRIBUTION CHANNEL WE USE IS.
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Pull strategies
Advertising in news paper
Magazine advertising
Television Ads
Web-Site Promotion
Promotion
Strategy
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Projected sales - 1000 unit
Fixed cost - 3 cr ie 30000 per unit
Variable cost1.5 cr ie 15000 per unit
Other expenses0.5cr 5000 per unit
Promotional, launce and contingencies 1 cr
Total cost - per unit 60000
Selling price - 150000
Sales revenue for first quarter year 15cr
budget
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Pricing
Strategy
Price skimming strategy
In initial stage we place price of the product
high, as product well-known in market will decriesthe price.
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Future Plans
Vias plans to create an aspirationaldigital lifestyle for the Indianconsumer with the introduction ofinnovative products, that represent
the absolute high end of technologyand design.
Future
Plans
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Thank you
Atish Kamble