led lighting – value and opportunities · education – informed consumers who recognize benefits...

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LED Lighting – Value and Opportunities Paul Fini CREE SBTC CONFIDENTIAL

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Page 1: LED Lighting – Value and Opportunities · Education – informed consumers who recognize benefits Conventional SSL Conv. New applications, form factors Adaptive lighting COLOR QUALITY

LED Lighting – Value and Opportunities

Paul Fini

CREE SBTC

CONFIDENTIAL

Page 2: LED Lighting – Value and Opportunities · Education – informed consumers who recognize benefits Conventional SSL Conv. New applications, form factors Adaptive lighting COLOR QUALITY

2 Copyright © 2013, Cree Inc.

•  By now, superior LED efficiency in any application, 10+ year reliability, and high light quality are a given

SSL Market Growth – It’s Happening!

Page 3: LED Lighting – Value and Opportunities · Education – informed consumers who recognize benefits Conventional SSL Conv. New applications, form factors Adaptive lighting COLOR QUALITY

Copyright © 2013, Cree Inc. 3

SSL – Lighting that goes “beyond”

•  Driving SSL adoption – what’s needed? §  Value – features not possible/feasible with conv. sources

§  Purchase Cost – parity w/ conventional, or lower!

§  Education – informed consumers who recognize benefits

Conventional

SSL

Conv.

New applications, form factors

Adaptive lighting

COLOR QUALITY & TUNING

2010 U.S. lighting energy 2030 U.S. lighting energy

700 TWh/yr

Navigant Consulting, “Energy Savings Potential of Solid-State Lighting in General Illumination Applications”, Jan. 2012.

SSL

~350 TWh/yr

Page 4: LED Lighting – Value and Opportunities · Education – informed consumers who recognize benefits Conventional SSL Conv. New applications, form factors Adaptive lighting COLOR QUALITY

Copyright © 2013, Cree Inc. 4

LEDs in Various Applications

•  SSL: requirements vary widely by application

Page 5: LED Lighting – Value and Opportunities · Education – informed consumers who recognize benefits Conventional SSL Conv. New applications, form factors Adaptive lighting COLOR QUALITY

Copyright © 2013, Cree Inc. 5

An LED “flavor” for every application

DISCRETES ARRAYS INTEGRATED ARRAYS MODULES

Non-Directional A, BR, E Bulbs,

Sconces

Directional MR & PAR, Spot,

Track

Downlight Ceiling Mount,

Pendant

Linear Cove, FL Retrofit,

Panel

Outdoor & High Bay Roadway, Industrial

Portable Consumer, High End

XQ-B XQ-D XQ-E

XT-E XM-L

EasyWhite LMH2 Dome

XQ-E XB-D XT-E XP-E2 XP-G2 LMH2 Flat & Dome

LMR2 LMH2 Flat & Dome

XQ-E XB-D XT-E CXA Family

XQ-B XH-B XH-G

CXA Family XB-D XT-E XP-G2 XM-L2

ML-E XQ-E XP-E2 XP-G2

XM-L2

CXA Family

CXA Family

XB-E XB-G XM-L High Voltage

CXA HD

XM-L MT-G MK-R MK-R2 EasyWhite

Page 6: LED Lighting – Value and Opportunities · Education – informed consumers who recognize benefits Conventional SSL Conv. New applications, form factors Adaptive lighting COLOR QUALITY

Opportunities for Color & Gamut

Bchip / Yphos + Rchip All chip: B + G + R +X Bchip / Y,Rphos

CRI CRI CRI

Efficacy Efficacy Efficacy

Tunability - Consistency Tunability - Consistency Tunability - Consistency

System Cost System Cost System Cost

Copyright © 2013, Cree Inc.

Page 7: LED Lighting – Value and Opportunities · Education – informed consumers who recognize benefits Conventional SSL Conv. New applications, form factors Adaptive lighting COLOR QUALITY

Summary

•  SSL adoption is underway and will continue to be a technology driven race Ø How best to accelerate it?

•  SSL has several added features not feasible/practical with conventional sources – exploit this!

•  Flexibility: tailor LEDs and systems to applications

•  Master the often competing demands of features, application requirements, and cost

Copyright © 2013, Cree Inc.

Page 8: LED Lighting – Value and Opportunities · Education – informed consumers who recognize benefits Conventional SSL Conv. New applications, form factors Adaptive lighting COLOR QUALITY

Q & A