Lecturer Name : Prof.Madya Dr.Hartini Bt Ahmad

Student Name :

1. Nurul Ajirah Binti Idrus 2191612. Siti Sarah Binti Md.Zain 2199733. Syaiful Azizey Bin Jusof 220793

Our Vision Is To Be The Best Entrepreneurially Led,

Technically Competent And Most Trusted Global Oil

And Gas Company In The Eyes Of Our Customers,

Shareholders And Most Importantly, Our Empowered

People.

VISION..

We will achieve our business objectives

by being safe, agile, and professional to

continuously strive to meet all of our

stakeholders` expectations.

MISSION

OBJECTIVES

KPV aims to enhanced shareholders value throught

the company recurring income business model from

both drilling and offshore support vessels business.

To achieve this objectives KPV runs its operation by

delivering quality offshore marine service and

matching up with clients demand and expectation.

Macro Environment

Analysis

Industry Analysis

FirmAnalysis

Economic

Technology

EXTERNALANALYSIS

Bargaining power of supplier

Bargaining power of buyer

SWOT

a) MACRO ANALYSIS

• Technological

• Economic

-Currency

 

b) INDUSTRY ANALYSIS

• bargaining power of suppliers

-High levels of competition among suppliers

-A low concentration of

• bargaining power of customers

- When buyers are less sensitive to prices, prices can increase and buyers will still buy the product

-Product is important to customer

c) FIRM ANALYSIS ( SWOT)

• Strengths

-high profitability and revenue-existing distribution and sales networks-high growth rate-skilled workforce

• Weaknesses-investments in research and development-competitive market-future profitability-high loan rates are possible

• Opportunities

-new acquisitions-income level is at a constant increase-growing economy-new products and services

• Threats

-unexpected problems-financial capacity-increase in labor costs-increasing rates of interest-rising cost of raw materials

Conclusion