lecture series david dubay, mba/mscis/mph
TRANSCRIPT
"Imagination is more important than knowledge.
For knowledge is limited, whereas imagination embraces the entire world, stimulating progress,
giving birth to evolution."
But knowledge impowers imagination.
Most people lack core business knowledge.
– Albert Einstein
“The true art of memory is the art
of attention”
- Samuel Johnson
“The future is already here—It's just not
very evenly distributed”
- William Gibson
WEEKLY TOPIC OVERVIEW
▪ Week 1: Introductions
▪ Week 2: Matching theories to business practices
▪ Week 3: Employee career stages
▪ Week 4: Employee internal organizational advancement
▪ Week 5: Employee self-assessments and Human Resource audits
▪ Week 6: Employee guidance to personal identity
▪ Week 7: Employee mentor facilitation (senior, peer, other industry, life coach)
▪ Week 8: Employees learning how to self-manage their careers
▪ Week 9: Employee development to create a corporation competitive
advantage
▪ Week 10: Employee performance appraisals
▪ Week 11: Employee succession planning due to terminations, layoffs, or
retirement
▪ Week 12: Module Review
WEEK1
INTRODUCTIONS
NAME TENTS
NO Name Tent = NO Attendance!
WEEK1 – STUDY HABITS
▪Study in 20-minute sprints, take 5-minute breaks; give
yourself a big reward when done studying.
▪Get enough sleep
▪Study in groups (module content, not assessments)
▪Use “word association or photo tricks” to RECALL
concepts learned in class (example: WIIFM)
STUDENT 1-MINUTE PITCH (3 STUDENTS)
▪Opening Line – start a conversation/get attention
▪What do you want me to know in 1 minute?
WEEK2 TA
RESPONSIBILITIES
1. Check every student has a Name Tent
2. Check & record classroom daily attendance
3. Assist enforcing Classroom TOP-3 Rules (Attendance, No Phones,
English Only)
4. Timekeeper (Lecture & Tutorial start/stop time)
5. Lecture/Tutorial note taker (example: action items for Instructor)
6. Assist with all classroom administration & audio/visual issues
7. Coordinate guest lecturers, events, and field trips
8. Lead Tutorial Class if Instructor is temporarily absent
9. Bring any anonymous student feedback to Instructor attention
10. T.A.s determine who will bring food treats for each Lecture (paid by
Instructor, purchased and distributed by the TA).
WEEK2 STUDENT REPRESENTATIVES
L6D1 Albert
L6D2 Andy
L6D3 Linn
L6D4 Nathan
L6D5 Nick
L6D6 Sylvia
L6D7 William
L6D8 Cynthia
WEEK2 THEORIES
• Holland's Theory of Vocational Personalities in Work
Environment
• Protean theory
• Boundaryless career theory
• What other career related theories can you find?
• (Frank / Parsons / Bandura / Super / Roe)
WEEK2
MATCHING THEORIES TO PRACTICE
WEEK2
CAREER DESIGN THINKING5 Steps to a great career
1. Who you are + what you believe + what you do
2. Don’t try to fight “gravity” (you can’t fix these… family business
example), reframe and move on
3. Build 3 five-year plans
4. Prototype your life…try new things continuously
5. Choose well… filter options down to only 5 choices, then make
decisions permanent (don’t change your mind). Use a mindful
process: Collect, Reduce, Decide, Move-on
• GET CURIOUS
• TALK TO PEOPLE
• TRY NEW STUFF
• TELL YOUR STORY
• REPEAT
EXERCISE
Discuss with 1 classmate
Who are you? List 3 adjectives to describe yourself
CURIOUS: What is the last thing you researched?
TALK: How do you start a conversation with a stranger?
TRY: What is the latest new thing you experienced?
STUDENT 1-MINUTE PITCH (3 STUDENTS)
▪Opening Line – start a conversation/get attention
▪What do you want me to know in 1 minute?
WEEK3
EXERCISE
CURIOUS (5 minutes)
Make a list of 1 employee job, 1 self-employed job, 1 business to own, and 1 investment to make.
TALK (5 minutes)
Make a list of people you could talk with to learn more about each of the above.
TRY (5 minutes)
Make a list of what you could to learn more about each of the above?
TELL (15 minutes)
Share you information with your classmate.
BE A GOOD STORYTELLER
1.Choose the Appropriate Time and Audience.
2.Use a Hook to Engage the Listener.
3.Keep It Concise.
4.Highlight Emotional Elements.
5.Don't Rush.
6.Poke Fun at Yourself and Nobody Else.
7.Vary Your Rate of Speech and Volume.
8.Ask Listeners to Imagine.
STUDENT 1-MINUTE STORY
▪3 students: What European country you would like to
work-in and why.
WEEK4
ORGANIZATIONAL CAREER PATHS
Week 4: Employee internal organizational advancement
• How to “climb the corporate ladder”
• What about cultural diversity? Who are the disadvantaged?
EXERCISE
• Write 3 ways you could get started with an internship in an
international corporation (10 minutes)
• Share your internship access strategies with a classmate (10 minutes)
STUDENT 1-MINUTE STORY
▪3 students: What is your favorite industry and why.
WEEK5
Week 5: Employee self-assessments and Human Resource audits
• Self-Assessments = what are these?
• Audit = HR validation of assessments given to employees
EXERCISE
Create your own “Student Self Assessment” (4 criteria).
Rate your student performance in level 3, 4, 5. List how you
could have improved your rates for each year.
List what you are doing in level 6 to get the highest mark you
are capable of.
STUDENT 1-MINUTE STORY
▪3 students: What are the 5 Business Functions? Which
one best matches your personal identity and why?
WEEK6
PERSONAL IDENTITY
Week 6: Employee guidance to personal identity
• What are these?
• Why would companies want an employee to really “know themself”?
COMPONENTS
What jobs typically require HIGH levels of Personal Identity (knowing who
you are) and even Personal Branding (knowing what image you want to
broadcast)?
BEYOND IDENTITY…PERSONAL BRANDING
EXERCISE
STUDENT 1-MINUTE STORY
▪3 Students: Who would you like to be your professional
BUSINESS mentor and why? What would you like to
learn from them?
WEEK7
PROFESSIONAL INDUSTRY MENTORS
Week 7: Employee mentor facilitation (senior, peer, other industry, life
coach)
• What makes a good mentor?
MOTIVATIONAL REWARD SYSTEM
▪ IF THEN – if you do this then you get that (expected reward, only
works on ~20% of employees)
▪ NOW THAT – now that you accomplished X, I will give you a reward
(unexpected by employee, if it’s done too often then it becomes an IF
THEN expected reward, so be very careful how this is used)
▪ SOCIAL RECOGNITION – take time to know your subordinates and
supervisors as people, get to know them and care about them as a
real human. (doesn’t cost a thing, but must be genuine)
▪ SELF RECOGNITION/INTRINSIC – when it only matters what you
think about yourself (how can you reward yourself with
accomplishments? Get passed your own insecurities about self-
worth, make your own goals to achieve, practice acknowledging
yourself)
WHERE TO FIND A MENTOR
▪www.score.org/find-mentor
▪www.mentoring.org
▪www.get.betterup.com
▪www.mentorcliq.com
▪www.mentorcruise.com
▪www.meetup.com
EXERCISE
Answer these questions… (15 minutes to answer)
1. Why work?
2. What’s work for?
3. What does work mean?
4. How does work relate to the individual, others, and society?
5. What defines good or worthwhile work?
6. What does money have to do with work?
7. What does experience, growth, and fulfillment have to do with
work?
List 3 people who could be good business career mentors for you.
STUDENT 1-MINUTE STORY
▪3 Students: Self-Directed/Results Oriented Work
Environment (ROWE): What do Autonomy, Mastery, and
Purpose in a job mean to you?
HAVING BETTER CONVERSATION RULES
1. Be here now
2. Don’t rant
3. Ask open ended questions
4. Go with the flow
5. If you don’t know, say you don’t know
6. Your experiences do NOT equal their experiences
7. Don’t repeat
8. Stay out of the details
9. Listen
10. Be brief
WEEK8
CAREER SELF-MANAGEMENT
Week 8: Employees learning how to self-manage their careers
EXERCISE
List/rank letters a-g in priority order with the most important to you on
the top. (10 minutes)
Share with your classmate and discussion why their priorities might
be different. (10 minutes)
STUDENT 1-MINUTE STORY
▪3 Students: What is ONE EMPLOYEE DEVELOPMENT
idea that could create a business competitive advantage?
QUESTIONS? READ DISCUSSIONS
COMPETITIVE ADVANTAGES
cost leadership / differentiation / defensive strategies / strategic alliances
Competitive advantage refers to factors that allow a company to produce goods or services
better or more cheaply than its rivals. These factors allow the productive entity to generate
more sales or superior margins compared to its market rivals. Competitive advantages are
attributed to a variety of factors including cost structure, branding, the quality of product
offerings, the distribution network, intellectual property, and customer service.
✓ Faster Decision-Making Process
✓ Targeting Niche Markets
✓ Empower and Develop Your Team
✓ Personalize Customer Service
✓ Access Leaders Directly
✓ Prioritize Your Local Community
✓ Innovate Faster
✓ Make Your Mark
✓ Focus on a Specialization
✓ Pivot Quickly and Effectively
✓ The team
✓ Unique access to technology or production methods
✓ A product that no-one else can offer (protected by IP
law or patents, etc.)
✓ Ability to produce and sell at a lower cost (known as
cost leadership)
✓ Brand and reputation
✓ Product Attribute Differentiation
✓ Customers' Willingness to Pay. ...
✓ Price Discrimination. ...
✓ Bundled Pricing. ...
✓ Human Capital
TEXTBOOK: CHAPTER 10
Stress = good
Dis-stress = bad
Difference = how YOU cope with the situation!
WEEK9
EMPLOYEE DEVELOPMENT
Week 9: Employee development to create a corporation competitive advantage
EXERCISE
With your table classmates,
BRAINSTORM ideas about how to
develop employees.
What are some common employee
problems?
What assessments would you use?
How do you best give the
employees feedback?
What types of training could you
offer?
What coaching could you offer?
How would you follow-up to ensure
the employee is on a positive job
path?
STUDENT 1-MINUTE STORY
▪3 Students: What categories might be on an Employee
Performance Appraisal?
QUESTIONS? READ DISCUSSIONS
WEEK10
PERFORMANCE APPRAISALS
Week 10: Employee performance appraisals
EXERCISE
List 5 questions you could ask your
employees regarding HOW they
FEEL about working in your
organization.
List 3 categories which could be on
an employee appraisal.
STUDENT 1-MINUTE STORY
▪3 Students: Tell us about an organization that laid-off
employees… what happened and why?
ASSESSMENT FILES REQUIRED
QUESTIONS? READ DISCUSSIONS
WEEK12: STUDENT WEBSITE
WEEK 12 – ONLINE TUTORING
▪Signup today with David DuBay for Week 12 Tutoring via
online Zoom.
▪Students must have attended all module sessions – only
students with the highest attendance will receive an
online tutoring session!
▪Students must bring their DRAFT assessment and
specific questions to the session.
WEEK11
LAYOFFS, RETIREMENT, SUCCESSION
Week 11: Employee succession planning due to terminations, layoffs, or retirement
SUCCESSION PLANNING
EXERCISE
List 5 strategies to employee
succession planning.
When can planning be PROactive
versus Reactive?
WEEK12
MODULE REVIEW
5 Steps to a happy career
1. Who you are + what you believe + what you do
2. Don’t try to fight “gravity” (you can’t fix these… family business example), reframe and move on
3. Build 3 five-year plans
4. Prototype your life…try new things continuously
5. Choose well… make decisions permanent with flexibility
• GET CURIOUS
• TALK TO PEOPLE
• TRY NEW STUFF
• TELL YOUR STORY
• REPEAT
WEEK 12 – ONLINE TUTORING
▪Signup today with David DuBay for Week 12 Tutoring via
online Zoom.
▪Students must have attended all module sessions – only
students with the highest attendance will receive an
online tutoring session!
▪Students must bring their DRAFT assessment and
specific questions to the session.
MANAGING CAREERS – CH6009
AY 2021-2022
ASSESSMENT
INFORMATION
Making a company poster…
1. Its an internal advertisement to employees
2. Its inspirational
3. Its influential
4. Its to motivate the employees to change
5. Its creative
6. Its thought provoking – make the employees stop and
think
ASSESSMENT 2:
POSTER
Video… “it’s a presentation of the poster to the
employees”, but its NOT a presentation – it’s a
INFOMERCIAL!
While the term "infomercial" was originally applied only to
television advertising, it is now sometimes used to refer
to any video presentation which presents a significant
amount of information in an actual, or perceived, attempt
to promote a point of view.
Assessment 2 = video of the “solution” for your company,
bring your poster to life!
ASSESSMENT 2: VIDEO
MAKING VIDEOS 1
▪ Infomercial or Promo Video
1. Start with a SCRIPT
2. Short & sweet / snappy / stand out
3. Focus on audience
4. What’s the problem you are solving?
5. Empathize with audience problem, then show them how you can solve it!
6. Focus on what audience really wants to know
7. How can you make the audiences life better?
8. Evoke emotion to motivate audience
9. Focus on BENEFITS not features
10. Call to action – what do you want your audience to do after watching
video?
11. Start with a template then add your own content to customize the message
12. 10 minutes total filming, cut down to final 2-minute video
MAKING VIDEOS 2
Watch the professionals & listen to their videography advice
• Script
• Audience
• Message
• Scenes
• Transitions
• Lighting (use window light)
• Music (match the video mood)
• Sound (bring action alive)
• Know the software you are using
• Move the camera – make it high motion in shots
• Location
• Time of day (sunrise & sunset mood lighting)
• Background
• Camera height
Web based video creators with content available:
www.videoplasty.com
www.biteable.com