lecture on service design and design thinking management center innsbruck 2009
DESCRIPTION
Part of a lecture on service design held by Arne van Oosterom (DesignThinkers) for students at the Management Center Innsbruck.TRANSCRIPT
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LET’S TALK.
Arne van OosteromDesignThinkers AmsterdamLecture at the Management Center Innsbruck 2009
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JUST SOME THOUGHTS ON WHAT IS CHANGING AND WHAT IT COULD MEAN... HOW ALL THINGS ARE CONNECTED.... AND AN ATTEMPT TO EXPLAIN THE EMERGENCE OF DESIGN THINKING AND SERVICE DESIGN...
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WHAT IS BAD ABOUT SERVICE DESIGN?
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THE WORLD IS CHANGING...
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TRY AND IMAGINE:A NON-CHANGING WORLD.
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CAN YOU?
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WHAT CHANGED FOR YOUR GRANDPARENTS?
*I borrowed this from Fred Collopy
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THINK ABOUT THIS FOR A MOMENT...
*I borrowed this from Fred Collopy
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CHANGEIS A CONSTANT.
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WHAT IS REALITY?
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THERE IS NO SUCH THING AS REALITY.
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WE CREATE OUR OWN.
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REALITY = PERCEPTION
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PERCEPTION = REALITY
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MY REALITY IS NOT YOURS!
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THAT’S WHY WE NEED CONVERSATIONS.
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COMPARING AND EXCHANGING KNOWLEDGE, PERCEPTIONS, REALITIES, IDEAS, ASK QUESTIONS, LISTEN REACT, RESPOND, SHOUT, WHISPER... SHARE
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I AM WHAT I SHARE.
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CULTURE IS THE ACCUMULATION OF IDEAS -Kevin Kelly-
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MEMES.Ideas, symbols or practices, get transmitted from one mind to another through speech, gestures, rituals, etc.
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MEMES.Ideas, symbols or practices, gets transmitted from one mind to another through speech, gestures, rituals, etc.
... SPREADING LIKE VIRUSES
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MEMES.Ideas, symbols or practices, gets transmitted from one mind to another through speech, gestures, rituals, etc.
... SPREADING LIKE VIRUSES .... following the laws of EVOLUTION
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SUSAN BLACKMORE
introduced TEMES...
RICHARD DAWKINS first introduced MEMES in The Selfish Gene
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I AM WHAT I COPY...
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I AM WHAT I SAY.
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FACILITATING CONVERSATION IS BIG BUSINESS.
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OR ARE WE STILL MISSING BUSINESS MODEL 2.0
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BASIC HUMAN NEEDS:EATING, DRINKING, HEALTH,RELATIONSHIPS.
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COMMUNITY.
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EMERGENCE.Complexity from Simplicity, Order from Chaos.
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“In philosophy, systems theory and science, emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions.”
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THERE IS NO LEADER. JUST THREE RULES:
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THERE IS NO LEADER. JUST THREE RULES:
FOLLOW THE ONE IN FRONT
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THERE IS NO LEADER. JUST THREE RULES:
FOLLOW THE ONE IN FRONT
KEEP A CERTAIN DISTANCE
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THERE IS NO LEADER. JUST THREE RULES:
FOLLOW THE ONE IN FRONT
KEEP A CERTAIN DISTANCE
AVOID THE PREDATOR
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http://www.youtube.com/watch?v=-JlsdDOUzSQ&feature=related
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PEOPLE CREATED THE FINANCIAL CRISIS.
ARE WE AVOIDING THE PREDATOR?
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COMMUNITY = NETWORK.
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SMALL-WORLD NETWORKS.
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“NATURAL LAWS GOVERN THE STRUCTURE AND EVOLUTION OF ALL THE COMPLEX NETWORKS THAT SURROUND US”
Albert-László Barabási - Linked -
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Your neural network, the power grid of the western United States, and the professional network of film actors are all small-world networks.
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six degrees of separation
EVERYTHING IS CONNECTED TO EVERYTHING
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THE NEW KNOWLEDGE OF NETWORKS WILL CHANGE THE UNDERSTANDING OF OUR COMPLEX SOCIETY
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WHAT HAS CHANGEDSINCE YOU WERE 10 YEARS OLD?
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WHICH CHANGE DO YOU LIKE?WHICH CHANGE DONT YOU LIKE?
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A NEW NETWORK EMERGED.
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WWW
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IT UPSETS THE BALANCE.
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SELF ORGANISATION.
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PEER GROUPS.
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P2P
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DESIGNERS ARE INTERMEDIATORS.
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A CHANGING ROLE FOR DESIGNERS.
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EMPATHYThe ability to sense and understand someone else's feelings as if they were your own.
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DESIGN THINKING =building empathy with people.
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SERVICE DESIGN =DESIGNING TOOLS OR SYSTEMS, WITH PEOPLE AND FOR PEOPLE, TO SELF ORGANISE, HAVE MEANINGFULCONVERSATIONS AND TO FACILITATE THE NEED FOR SHARING.
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SERVICE DESIGN =MARKETING 2.0
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WHAT DO YOU THINK?
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LET’S TALK.
Arne van OosteromDesignThinkers Amsterdam 2009