lecture 9 movement and deployment of troops . may 2013

8/12/2019 Lecture 9 Movement and Deployment of Troops . May 2013

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UBMM1011

Sun ZisArt of War

and Business Strategies

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Chapters

1. Detailed Assessment and Planning ()2. Waging War ()

3. Strategic Attack ()

4. Disposition of the Army ()

5. Forces ()

6. Weaknesses and Strengths ()7. Military Maneuvers ()

8. Variations and Adaptability ()

9. Movement and Development of Troops ()

10. Terrain ()

11. The Nine Battlegrounds ()12. Attacking with Fire ()

13. Intelligence and Espionage ()

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Chapter 8( )= Nine Changes /VariationsVariations and Adaptability

Chapter Outline

Importance of being adapting to changing Importance of careful deliberations

Preparedness

Business application:

Pro-activeness and adaptability

Avoid the faults of leadership

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Difference between terrain and

battleground Terrain represents the natural geography of the earth

that an army marches through

Battleground represents the specific terrain that hasbeen decided upon for the battle to be waged

Thus any terrain can be used as battleground, while any

battleground is part of terrain

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Terrain (topography)is used as a general term in physical geography,

referring to the lay of the land.

Battleground is referring to the point of

attack
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Adapting To Changes -5 different grounds

1. treacherous groundsmountainous forests, dangerouspasses, swamps, terrains that are wet, muddy and foul-you must never encamp

2. focal grounda state surrounded by 3 other states - youmust befriend and attempt to win them as allies

3. isolated ground

being cut off and in danger - you must

not stay there, do not linger

4. When on constricted groundarea that can only bereached through narrow passes, that only allows retreat

only through dangerous passes and where a small force ofthe enemy is sufficient to strike a larger force of yours -you must plan and strategise

5. When on death groundarea where there is no escape -

you must fight relentlessly -fight your way out!

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Adapting To Changes- 5 strategic

considerations in combat

There are some routes and paths that must not betakene.g. treacherous routes

There are some armies and troops that must not beassaultede.g. elite troops

There are some cities that must not be attacked e.g.walled cities

There are some grounds that must not be contested

e.g. isolated, constricted and death ground There are some military orders that need not be

obeyed e.g. orders from the emperor. Why? ReferChap 3.

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Careful Deliberations

Sun Zi emphasizes the vital role of general: Who hold the key to the outcome of war.

Controller of fate and guardian of peace for the state.

Should possesses positive attitudes.

Accountable for unifying the troops.

Responsible to cultivate his army moral code, maintain

law and order.

Has the ability to weigh the favorable factors(opportunities that can be exploited) and unfavorable

factors (turn dangers into advantage) in all his

decision. 8

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The FIVE Pitfalls of a General

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1. If general is reckless, he can be killed.

(Recklessrefers to someone who fights foolishly without

strategizing it). (Mr Cowboy)

2. If a general is cowardlyand desperate to live, he canbe easily captured. (Mr Chicken)

3. If a general is quick-temperedand easily angered, he

can be provoked. (Mr Hot Head)

4. If a general is sensitive to honor, he can be insulted.(Mr Thin Skinned)

5. If a general is overly compassionate to the people, he

can be harassed and distributed. (Mr Nice Guy)

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Proactiveness As Key To Dealing With Enemy

One must never rely on the failure of the enemy.Instead, one must ever ready to engage the enemy.

General need to train the troops for a thousands days for a

moment of engagement.

To excel in war, one has to be proactiveso as to beahead of the enemy at every move.

Even if one is caught off-guard, one must respond

swiftly so that recovery can be made without the noticeof the enemy.

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Summary

Variation and adaptability focuses on

the need for flexibility in your

responses.

It explains how to respond to shifting

circumstances successfully.

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Business Application

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PROACTIVENESS Proactive behavior involves acting in advance of a

future situation, rather than just reacting. It means taking control and making things happen rather than

just adjusting to a situation or waiting for something to happen.

pro-activeness in business involves risk taking. Thereare two areas where a pro-active culture can be

incorporated in your company.

authority delegation and

POSITIVE employer's response to mistakes.

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Adaptability in Scientific

Breakthrough

Fuzzy logic technology:

The technology was invented in 1965 by Lotfi A.

Zadeh an American, of Iranian descent, born in

Russia.

Unfortunately, Americans failed to commercialize

this breakthrough technology.

Meanwhile, Japanesesuccessfully used fuzzytechnology in air conditioners, vacuum cleaners,

washing machines, and other consumer products.15

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Company must be ready for anychanges or uncertainties in this world

Uncertainties

Natural

disasters

Famine

Share prices

War

Energy costs

Economic

policies

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Competitor Analysis

Who are the existing and potential competitors?

What strategic groups can be identified?

What are their levels of sales, share and profits?

What are their growth trends?

What are their strengths, weaknesses, strategies?

competitor analysis.mht

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Market Analysis

How attractive is the market or industry and its submarkets?-

What are the forces reducing profitability in the market?

What entry and exit barriers?

What are the growth projections?

What are the cost structures?

What are the profitability prospects?

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MARKET ANALYSIS

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Customer Analysis

What Are the Major Segments?

What Are the Customers Motivations?

What Are the Customers Unmet Needs?

consumer analysis.mht

Reading Notes:

Nielson Global Report On Consumers And Happiness(Dec 2008)

Nielson Report On Tomorrow Is A New Consumer! WhoIs The Future Asian Consumer?

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Leadership

The attitudes and approach of the managers, CEO etc certainly

influences the productivity of staff.

Good leadership differs from good management (which is

more of an administrative process).

Leadership is the ability to create and articulate a vision with

such clarity and vigor.

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CHARACTERISTICS OF A

GOOD LEADER

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Thank you

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