For immediate issue

LMPR03.12

4th May 2012

LEC MEDICAL MAKES SOCIAL MEDIA DEBUT

Lec Medical, the leading manufacturer of medical refrigeration, continues its pioneering role

with the launch of dedicated Facebook and Twitter social media sites. This latest

development follows the accelerated growth that the company continues to enjoy, combined

with the launch of the industry’s most innovative medical refrigeration range.

Accessed independently via www.facebook.com/pages/Lec-­‐Medical/287647221274085

or www.twitter.com/lec_medical or even direct from the company’s website at www.lec-

medical.co.uk, the launch of these social media sites will now provide both customers and

the medical media with the opportunity to receive instant updates on product and

promotions, forthcoming events, and corporate announcements.

Renowned for being innovative and forward thinking, Lec Medical is one of the first medical

refrigeration manufacturers to use Facebook and Twitter to directly connect with its

audience, and the company firmly recognises its value as a modern communications tool.

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Carolyn Holland, Lec Medical’s Brand Manager comments: “Social media now plays a vital

role in day-to-day corporate communications and, in our bid to engage fully with our

audience, we are committed to developing an active role in this evolving landscape.

“Whilst we recognise that Facebook and Twitter are ideal vehicles for informal networking

with our audiences alongside traditional channels, we believe they will also create

invaluable interaction with the Lec Medical brand,” she adds.

Lec Medical recently sparked a design revolution in the medical refrigeration industry with

the launch of a new and innovative range of British-built pharmacy, laboratory, bloodbanks

and ward appliances. Providing safe and reliable storage of drugs vaccines and blood, the

new range has received phenomenal response and has raised the industry bar for design,

performance, energy efficiency and security.

The Lec Medical brand is part of Glen Dimplex Professional Appliances (GDPA) that in turn

is part of the multi-national Glen Dimplex Group. For further information, visit www.lec-

medical.co.uk or call 0844 248 4220.

-ENDS-

PRESS CONTACT:  

Julie A. Garrido  -­‐  Wentworth Communications Ltd  Tel: 0161 973 6763 Fax: 0161 969 6813 Email: julie@wentworthcomms.co.uk

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PHOTO-CAPTION:

Pictured here; Lec Medical’s new and innovative range of British-built pharmacy

refrigeration appliances. News of these and other products can be followed on the

company’s newly launched Facebook and Twitter sites.