lec capabilities

results-drivenmarketingsolutions

Introduction

3 ©2009 LEC Limited. All rights reserved.

LEC is an integrated marketing firm thatdelivers results-driven business-to-businessand business-to-consumer communications.We’ve been combining solid brandingprinciples and “push-the-envelope” thinkingfor more than 20 years.

About


LEC realizes that marketers must balance theneed to build and sustain powerful brands withmandates to drive demand. We also firmlybelieve that yesterday’s strategies do not workin today’s environment.

We combine a distinct ability to turn brand strategies into real-world creative solutions that measurablyadvance business objectives. We help our clients create unified online and offline brand experiences foreach of their audiences and stakeholders. Our work emanates from a core communications platform that isgrounded in a thorough understanding of our clients’ mission and vision, market segments, their buyers’needs and their company’s business goals.

Founded in 1986 and privately held, LEC is located in downtown Chicago. Our full-time staff is comprised ofmultidisciplinary communications professionals including: strategists, creative directors, writers, graphicdesigners, information architects and developers.

We are different.Our clients appreciate our work – and the fact that we’re small, accessible and less expensive.–Being small allows the people who actually do the work to interact directly with our clients.–We’ve been around for a long time, but we never get stale. Ask our clients.–We’ve won a lot of awards, but we realize that the only thing that matters is the loyalty and successof our clients.–We continually invest in our client relationships.–We keep our overhead low, which keeps us from having to charge more for financing capabilitiesthat can be effectively outsourced.–

Strategic Verbal

Digital Visual

IntegratedMarketing

An Integrated Approach


Strategic brandingpersonifies anorganization’s cultureand defines its offerings

Verbal brandingarticulates conceptsand builds characters

Visual branding lendsstyle and communicatesessence

Digital branding tells astory as an interactiveexperience

Our approach unites branding disciplines behindan integrated strategy.

Capabilities


If there’s a tactic that works, chances are we’vedone it. Or we’ve worked with one of our partnersto do it. Our solutions are completely integratedand 100% media agnostic.

StrategyWe develop qualitative andquantitative goals backed by adetailed action plan. We focuson cornerstone elements such asour client’s current and desiredposition in the competitive land-scape, their brand platform andtheir business goals.

ExposureLike it or not, exposing yourbrand to potential customers isboth necessary and beneficial.After all, if the market doesn’tknow who you are, odds are theywon’t engage with you. We makeit strategic, and we integratebrand and demand metrics.

EngagementThe conversation starts here.We all know that buyers are notpassive receivers of messaging.We create programs that encour-age dialog, nurture relationshipsand drive sales.

Capabilities: Strategy


At the core of our offering is a strategic focus on brand development and a firm belief in media-agnosticintegrated strategies. We also believe that a company’s brand is derived from the value that it delivers toits customers. Our strategies consider:

The value proposition – a foundational element that is continually tested, measured and refined.

Image – the verbal, visual and digital display of the brand must provide a consistent image that resonateswith the target community.

Buyer demand – creating conversations with and between the target community and the company.

Presence – where brand meets target in advertising media that reflects the brand’s personality, be it inconsumer or business media, search engines or social networks.

CompanySWOT

BrandSWOT

BrandPlatform

BrandArch

Vision, Mission& Values

Messaging/Segmentation

Profiling

IntegratedStrategy

Delivery

BR

AN

DD

RIV

ER

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RB

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IDV

ISU

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ID

Positioning

Brand Identity

To-beBrand Map

CurrentBrand Map

CompanySWOT

BrandSWOT

Brand Platform

Brand Arch

Vision, Mission& Values


Profiling

Integrated Strategy

Delivery

BR

AN

DD

RIV

ER

VE

RB

AL

IDV

ISU

AL

ID

Positioning

Brand Identity

To-beBrand Map

CurrentBrand Map


Profiling

IntegratedStrategy

Delivery

BR

AN

DD

RIV

ER

VE

RB

AL

IDV

ISU

AL

ID

Our process follows a basic path that is customized to each individual client.

Capabilities: Exposure and Engagement


ExposureWe know that continual exposure leads to recogni-tion and, ideally, favorability. Our creative presentsa consistent brand identity through placed media,editorial, forums and communities. Our goal is tocreate associations and expectations aboutyour offerings.

Our offerings include:– Traditional and online media strategies– Social media and behavioral strategies– Planning, buying and stewardship– Reporting and optimization– Creative (all media)

In a world transformed by social technologies, brand communications that steer theconversation and participate in the dialog will drive preference, action, loyalty and sales.

Exposure

Buyers

Awareness

Consideration

Preference

Action

Loyalty

En

gag

emen

t

EngagementWhile we help our clients create programs that bringnew opportunities into the funnel, our ultimate goalis to help your brand connect more strongly withprospective customers by engaging them in adialogue and two-way, cooperative interaction.

Our offerings include:– Push and pull demand generation strategies– Planning, buying and stewardship– Reporting and optimization– Creative development– End-to-end campaigns– SEO/SEM– Social media– Advergames


relevant work

Lumity


Lumity


Overview

LEC led the re-branding initiative that transformed the IT Resource Center into Lumity. The goal was tore-position this Chicago-based 501(c)3 nonprofit organization from a sterile, technology-based capacitybuilder to an organization that makes a difference in peoples’ lives and the communities in which they live.

Lumity


Prevent Child Abuse America




Overview

The branding team at LEC created the name and identity for this educational program from Prevent ChildAbuse America (PCAA). The program delivers child development information to parents through a trustedresource (their pediatricians). The goal is to help parents better understand what behaviors to expect fromtheir child at various stages of their development.

Chicago Transit Authority




Overview

How do you change the habits of commuters who have a choice of transportation options? By appealingto their left brain. LEC developed a comprehensive strategy that started with defining the CTA’s sweet spottarget, and by creating a brand that car-owning, cab-taking urban dwellers could call their own.

Questar


Questar


Overview

We helped Questar, an organization that offers K-12 assessment solutions, update their positioning andmessaging, and reinvigorate their brand presence. We brought the brand to life through their website,collateral materials and advertising.

Questar


Large-Scale AssessmentsDistrict-Wide AssessmentsELL Proficiency AssessmentsAlternate Assessments

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MEET OUR EXPERTS NEWS LATEST DOWNLOADSQuestar Assessment, Inc. Appoints Educational PublishingLeader Steve Mesmer to Senior Vice President of BusinessDevelopment and Program Management

Questar Assessment, Inc. Receives Education Award from theU.S. Local Business Association

Questar Assessment, Inc. Joins the Association of TestPublishers

Our staff features industryexperts, including prominentpsychometricians and formerstate assessment directors,with hands-on experiencedeveloping assessmentprograms

Questar Corporate Brochure (PDF)

>>>

PRODUCTS OUR EXPERTS RESOURCES

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DRP ProgramSSSMART ReadingReading Power EssentialsSignposts Early LiteracyMAC II TestTextSenseWord Frequency GuideCore KnowledgeWriteQuest

SERVICES

>>>Questar offers K-12 assessment solutions

dedicated to helping your program succeedand students achieve

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Flexible and responsive to specific, yet constantly evolving, client needs, Questarpartners with each client to determine assessment goals and requirements – andtogether we create a custom program designed to best achieve those goals.

Successful Assessment Begins With an Effective PartnershipOur approach to custom assessment programs hinges on intensive collaboration andstrong project management. Each program is assigned a Program Manager whooversees the project using sound, proven processes built on project management bestpractices.

Drawing on deep experience directing large-scale assessment programs as well asextensive project management training, the Program Manager ensures that the testingprogram meets your goals – and exceeds your expectations.

Proven Tools and TechnologiesAccurate information, provided on time and in the right format, gives administrators,educators, parents, and students valuable information to make important decisions toadvance student learning.

Every solution from Questar reflects the highest technical quality – from content andpsychometrics to document design, administration procedures, and data captureWe are able to deliver accurate results as well as provide increased efficiency anddecreased turnaround time – saving clients time and money without compromising qualityState-of-the-industry computer hardware, application software, and production equipmentensure that Questar programs and services meet stringent security and quality standardsWe have the capacity to successfully handle and process the large volumes of datarequired by today’s assessment programs, with rapid turnaround

Large-Scale AssessmentsProgram ManagementTest DevelopmentPsychmetric ServicesMaterials ProductionDistribution and CollectionDocument ProcessingScoring ServicesReporting

District-Wide AssessmentsELL Proficiency AssessmentsAlternate Assessments

CUSTOM PROGRAMS

OUR EXPERTSPRODUCTS OUR EXPERTS RESOURCESHOME SERVICESHOME SERVICES PRODUCTS OUR EXPERTS RESOURCESCUSTOM PROGRAMS

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Privacy Policy Terms of Use Site Map© Questar Assessments, Inc. All Rights Reserved

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AHI Travel


AHI Travel


Overview

When AHI founders bought their company back from the public company they sold it to, they wanted tore-awaken their brand personality from years of lying dormant behind the multi-billion dollar parent. LECdeveloped a brand strategy that is expressed through their new website, updated logo and sales collateral.

AHI Travel


TUSCANYCORTONA

8 DAYLAND JOURNEY

AHITRAVEL.COM

Aspect: UCWorld


Aspect: UCWorld


Overview

LEC created a thought leadership platform and community designed to reinvigorate the image and relevancyof this 30-year-old software firm. Key elements include multimedia interviews that demystify a leading edgetechnology, group chat rooms, product demos, webinars, and a comprehensive resource center.

Aspect: UCWorld


IFT


IFT


Overview

The Institute of Food Technologists is a venerable nonprofit organization with a member base comprisedprimarily of food scientists. With membership on the decline (especially among the next generation ofscientists), IFT needed to re-visit their mission and reinvigorate their brand. LEC helped by creating theirpositioning and message platform and their new visual identity.

IFT


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VISION

Discovering OpportunitiesIFT ANNUAL REPORT 8.06-12.07

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brand strategy + design communications + advertising


Our goal is to helpour clients build andmaintain brands in away that positivelyimpact on theirperformance.

Client Experience


Hardware/Software

3Com

Aspect Software

Divine

Initiate Systems

Rockwell Automation

SPSS

SSA Global

Consumer Package Goods

Keebler Company

Kellogg’s

Financial and Insurance Services

Aon

FCStone

First Chicago

GE

HyperFeed

Kemper

Kent Family of Mutual Funds

Old Kent

Old Kent Financial Advisors

PC Quote

PNC Mortgage Corp. of America

PNC Mortgage Backed Securities

Real Estate

CMD Realty Investors

Equis Corporation

PM Realty Group

Showingtime.com

Communications and Media

Ameritech

ConferencePlus (a division of Westell)

SBC

ShopLocal

US Cellular

Healthcare

Health Level 7

IBEX Systems

SMG Marketing

Manufacturing/Distribution

ADPAC

Biasco Baldwin Pianos

Daniel Woodhead Company

Driver Design

Dwyer Products Corp.

Learning Curve International

National Cycle

Republic Windows & Doors

Smyth Companies

Woodhead Connectivity

World Color Corporation

Nonprofit

American Cancer Society

Institue of Food Technologies (IFT)

Lumity (formerly IT Resource Center)

National Association of Medical

Assistants

National Multiple Sclerosis Society

Planned Parenthood


Professional Services

FTI Consulting

Holleb & Coff

Jenner and Block

KPMG

Lexis Nexis

Lexecon

Piper Rudnick Gary Cary

Education

Cardean University

ISIM University

IU School of Business

UNext

Travel and Leisure

AHI International

Alumni Holidays

French Cruise Lines

The Talbott Hotel

Transportation


FC Stone

GE Asset Intellegence

GE Equipment Services, Rail Services

NACO

Retail

Biasco Baldwin Pianos

Healing Waters Day Spas

Healing Waters Med Spas

Learning Curve International

Sears

The Talbott Hotel

lec capabilities

Documents

lec limited

clients mission

businessand business

companys business goals

asour clients current

brand strategies

consumer communications

core communications