leavey school of business, scu global fellows program ...€¦ · global fellows program placement...

LeaveySchoolofBusiness,SCUGlobalFellowsProgram

PlacementInformation,Summer2017

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Nameoforganization&websiteURL:ASILAwww.asilaluxury.comContactperson

• Name: ManalElattir LocationofOrganization:

• Country: Morocco• Region: Marrakesh• StreetAddress Appt6,RésidenceReda,AvenueYacoubMansour• City,PostalCode: Marrakesh,Morocco

Descriptionoforganization(history,mission,focus):ASILAisasocialenterprise(calledAnarouzinthepast)thatpartnerswithwomenentrepreneursinthehandicraftsectortocreateanewluxurystylethatfostershighendethicalluxury,empowerswomenandgirlsandpreservesMorocco’scraftheritage.ASILA invests in women leadership, boosts their handicraft businesses and connects them tointernationalmarket tosupport themintheirprocessofbecomingstrongeconomicagentsthathaveavoice in the community away from being little income-generating initiatives. Its programs includeempowermentcaravans,businessskillsanddesignworkshopsandleadershipprograms.Currently,ASILAisfocusingonboostingtheMARKETACCESSbyreachingtodirectcustomersthroughanecommerce platformwww.asilaluxury.com and seeks to connect to boutiques and stores (both onlineand physical) in the United States, Europe and Australia. ASILA also seeks to expand its womenempowermentprogramthroughmorepartnershipswithinternationalorganizations.Howmanyinternscanyouaccommodate?Note:We recommend a minimum of two interns at each location We can accommodate 2 interns – Marketing and Fundraising/ProgrammingPleaseAnswertheFollowingQuestionsforEACHAvailableJob:Marketing&socialmediaIntern

1. JobDescription:Whatwillthestudentinternbedoing?§ Develop and implement Marketing Strategy/plan for the ecommerce platform:

www.asilaluxury.com,§ Perform market analysis and research on competition, tradeshows, boutiques/retailers… § Market research for development of posts for social media, § Engage with relevant social media trends and popular platforms to expand and enrich Asila’s

outreach, § InteractwiththewomenartisansandcapturetheirStoriesabouttheirlives,challengesand

struggleandcommunicatethesestoriesonthewebsiteblog,§ Assist the team in updating the ecommerce site with the product information and the

womenartisanscraftinformation,



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§ Manage and update the social enterprise database and customer relationship management systems (CRM),

§ Research and draft list of blogs that are related with ethical luxury and women empowerment and make first contact,

§ Researching paid advertising (AdWords, facebook Ads…).

2. Whathelpfultalentsand/orskillsshouldthestudentinternpossess,ifany,includingmajor(business,

engineering,etc.)?

§ Experience and familiarity with social media outlets including but not limited to Facebook, Linkedin, Instagram, etc

§ Strong desire to learn along and engage passionately, § Solid understanding of different marketing techniques, § Excellent written communication skills, § Skill with MS Office

3. Whatwouldatypicaldaybelike?TypicaldayBreakfastFunCulturalgame/activitytobreakiceBriefingwithteamarounddaytasksWorkindependentlyontasks(marketingstrategy/socialmedia/lists…)Meet women artisans to capture their courageous stories for blog. Also meeting with otherMoroccan students to helpwith translation (sometimes travel to rural area 20min outside thecity)MeetwithotherMoroccanstudentsandengageininterculturaldiscussionsMeetasateamtotalkaboutwhatwasdoneanddiscusstheday.FreetimeinmedinaDinner

4. Anyotherspecialrequirements?no

Fundraising&programingIntern

1. JobDescription:Whatwillthestudentinternbedoing?§ Engagewiththewomenartisannetworktoelaboratecommunityprojectsthatcomeoutof

theirneeds,§ Draftgrantproposalfortheproject,§ Source funds and research lists of funders and organizations that support women

empowermentandethicalfashion,§ Draftcontentfornewsletterandforflyer,§ Assistteaminimplementingcampaignforgirleducationprogram,



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§ DraftandimplementplanforaIndiegogoCampaign,§ Preparerelevantcontentforsocialmedia,§ Support the women cooperatives on drafting their projects & business plan for their cooperative, § Capturecontentforpromotionalvideoforcampaign.

2. Whathelpfultalentsand/orskillsshouldthestudentinternpossess,ifany,includingmajor(business,

engineering,etc.)?

§ Abilitytoresearchextensively,§ ExcellentWrittenskills,§ Abilitytoembraceinterculturaldialoguewithothers,§ Projectdevelopmentandmanagement.

3. Whatwouldatypicaldaybelike?

TypicaldayBreakfastFunCulturalgame/activitytobreakiceBriefingwithteamarounddaytasksWorkindependentlyontasks(researchfunders/draftingcontentforvideo/campaign…)Meetwith thewomenartisannetwork and cooperatives to assess theirneeds todraft projects.Alsomeetingwith otherMoroccan students to helpwith translation(sometimes travel to ruralarea20minoutsidethecity)MeetwithotherMoroccanstudentsandengageininterculturaldiscussionsMeetasateamtotalkaboutwhatwasdoneanddiscusstheday.Freetimeinmedina

Whatisyourpreferencefordates?(Fellowsareexpectedtospend5to7weeksworkingwithanorganization.)ThebesttimeisthemonthofMay,JuneandJuly.Augustisnotanoption.It’saveryhotmonthandalsoamonthwherepeopleinMoroccotendtotakevacationandtravel.Whatisappropriateattireforinternship(office)andwithinyourregion?InternscanwearwhattheywereintheUSA.InthecityofMarrakesh,youcancertainlybefreetowearanything,itisquiteasafetouristicplace.However,itispreferablethatduringworktimeandduringthevisitsoftheruralarea,nottowearshortsorshortskirts.Youarenotrequiredtowearaheadscarforanythinglikethat.Do you regularly have interns working with you? Yes, but this will be the first time they will beinternational. So it will be an amazing experience. But, working at AMIDEAST back in 2007, I have



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interactedwithsomanyprogramsbringingAmericanstudentstoMoroccosoIamexperiencedwiththeimportance of having a structure in place to ensure our students understand culture, be free to askquestions,haveopencommunicationandmanagecultureshock.Ifthereisamandatorylanguagerequirement,whatlanguageandhowfluentmustthefellowbe?Marrakesh is a cosmopolitan city. The official languages inMorocco are ARABIC FRENCH& BERBER.Englishisspokenonlybyhighlyeducatedpeople.Forourscopeofwork,wedon’trequirethefellowstoknowFrenchorArabic.TheywillbeworkingwithEnglish. For their tasks towrite stories, for instance, hearing thewomen artisans theywillworkwithotherMoroccanstudentstranslatingtothem.Thiswillalsocreateagreatinterculturalexperience.



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LOGISTICSWhatisthenearestairport(withairportcode)?MarrakeshAirport(RAK)Whatarehousingoptionsandcosts?Wherewillstudentsfindhousing?Thereiscurrentlyafurnishedapartmentrightonmybuilding.TheareawhereIliveisthecity,it’ssafe,closetoeverything.Youpracticallywalkeverywhere.It’s2-minutewalktogrocerystore,7minutewalktoastarbucks/mcdonadls/cafés/shoppingcenters/mall…It’s8minutes’carridetoworkandtotheoldmedina.Thecostisveryreasonable.Thefurnishedapartmentis6000dhs/month(electricity&waterfeesnotincluded).Equivalentof$600forthewholeappartment.Soitwillbe$300perperson.Pleaseprovideanestimateofothercosts/weekthattheinternswillneedtopayforthemselves(Example:Food,lodging,localtransportation,etc)COSTBYINTERNPERMONTH:

• Food $500 • Lodging $300• Transportation(toandfromairport,duringtheday) $60• Other(Utilities,water/electricity) Approximately ($50–75)• Travel variable

WhatistheweatherlikebetweenlateJuneandearlySeptember?That period sees an average temperature of 29 degrees Celsius on any given day. This incorporates a low of 21 degrees Celsius, which is usually at night, and a high of 37 degrees Celsius. Whataresomepossibleweekendexcursions/activitiesforyoungpeople?

§ Marrakeshisatouristiccityandhassomanyopportunitiesforyouthtohavefun.§ Therearemanythemedwaterparksthataregreat.§ Mallsarealsoanoption,§ Desertwalksordesertcamelrides,quadridesaswell.§ Just15minutesawayfromMarrakesh,lotsofhikingpossibilitiesandexploringsomemagnificient

nature,riversandmountains.§ ForAweekend, one can go to Agadir or Essaouira and they are both have the best beaches in

Morocco.Surfing, jetskying,kitesurfing isverypopular there.Theseareonlyabout2 to3hoursaway.

Anyotherhelpfuldescriptionsandcomments:Wearehereasanorganizationtofacilitatetheprocessofagreatinterculturalexperience.Wehopethatwecanlearnsomuchfromthefellowandwehopethatthefellowcanalsotakeawayagreatunforgettableexperience.

leavey school of business, scu global fellows program ...€¦ · global fellows program placement...

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