Leather Satchel Handbag

By Megan Robinson

I can find one leather satchel handbag advert - http://youtu.be/E0qDrRJT4zE this advert is about chrome but a mother started talking about satchel and decided to make it because no-one used to make them anymore. This shown that they were a niche market and now they are more popular. Also I have been looking a handbag advert and it is quite helpful for me for what I wanted to do for this advert. I have found a handbag that is advertised and I really liked it the way how they did it. http://youtu.be/Nx8FeA7EkUg There are some satchel handbag on it but I want to advertise just satchel bags. I might take some of their ideas like the girls are wearing it and walking around with it and show to the audience close-up of their bags and their name is called mini and they made it them name in bags so I might do that for the title of the product.

Previous advert

MusicThe music I have been thinking to put on my advert is a song called Next to Me by Emeli Sande because it is very upbeat and she is a unique artist. The song is very popular and especially for the female population. When hearing this song they would feel attracted to the satchel. The music is cool and current which will attract the younger generation because it will make them think that the satchel is also cool and current. The lyrics of the song also say ‘next to me’ which is where the satchel will be carried.http://youtu.be/-nwdjQmc_N8

Target AudienceI think the target audience for this product, leather satchel bag are young teenagers to young adult and it’s for women/girls. The reason I think it’s for them because it’s cute, pretty, in fashion for girls. The bag will go with anything they wear. Satchel bag is getting really popular and not many people have advertised it. So some people might not know where could they get it from. So I think it is a good idea to advertise them and tell them where they could buy it and this may make it even more popular.

LocationsThe location will be in Manchester, near the Printworks and the Arndale Centre. There are some seats which are positioned on the walls near there which is where I would like to set this advert. I have been thinking to use that location because the ladies can walk in a large local area to show off their handbags. Corporation Street.

Brief of Satchel Handbag advert

First they started out close-up of the satchel handbag while walking then zoom out until it’s long-shot and a girl walking down the street with that bag and she’s wearing very fashion clothes. She will walking around the Manchester a lot and wearing different outfits in different situations like going out with her friends, going to work, going to shopping and going on the date etc. but in all same bag. The clothes will be in fashion and Spring-like. Make sure she’s wearing a simple make-up. But I might not do it all in Manchester, could be anywhere that looks good for the background. I will create own company and logo so at the end people will see the product label. I think it is better do it at the end because it will make them watch it until the end to know where it is from and how they can buy it.