Learning ObjectivesLearning Objectives

• Consider essay structure in relation Consider essay structure in relation to timed trailer essaysto timed trailer essays

• Continue to develop general Continue to develop general knowledge of film marketingknowledge of film marketing

• Develop detailed understanding of Develop detailed understanding of the conventions of film magazine the conventions of film magazine front coversfront covers

Essay feedbackEssay feedback

• Structure and grammar Structure and grammar generally needs improving:generally needs improving:

– Introduction – Main Body – Introduction – Main Body – ConclusionConclusion– Spelling/sentence structureSpelling/sentence structure

• More varied mention of More varied mention of conventions would have helped conventions would have helped some of your markssome of your marks

Essay feedbackEssay feedback

• Do not be too Do not be too disheartened by your disheartened by your grades!grades!

• Your knowledge and Your knowledge and understanding will develop understanding will develop over the yearover the year

Exemplar workExemplar work

• Read through the sheet given to you Read through the sheet given to you and discuss in pairs these questions:and discuss in pairs these questions:

– How is it different to your essay?How is it different to your essay?

– What techniques does it use that you What techniques does it use that you could use in your next essay?could use in your next essay?

The Magazine FormThe Magazine Form

• Whatever the genre and target audience Whatever the genre and target audience most magazines conform to a set of formal most magazines conform to a set of formal conventions.conventions.

• Have a discernible front cover with main Have a discernible front cover with main image and masthead etcimage and masthead etc

• Have a contents pageHave a contents page• Include advertsInclude adverts• Feature articlesFeature articles• Can you think of any other conventions?Can you think of any other conventions?

Film Magazine conventionsFilm Magazine conventions

• InterviewsInterviews

• Latest newsLatest news

• Reviews of cinema, DVD and Reviews of cinema, DVD and soundtrack releasessoundtrack releases

• Can you think of any othersCan you think of any others

Importance of Front Importance of Front CoversCovers

• Think about the number of magazines Think about the number of magazines competing for your attention in a large competing for your attention in a large WHSmiths for example. The front cover WHSmiths for example. The front cover has to appeal.has to appeal.

• The magazine front cover performs a The magazine front cover performs a crucial role in enticing a reader to the crucial role in enticing a reader to the publication.publication.

• A strong sense of the contents and style of A strong sense of the contents and style of the magazine must be conveyed by their the magazine must be conveyed by their front cover.front cover.

ANALYSING MAGAZINE FRONT ANALYSING MAGAZINE FRONT COVERSCOVERS

• Tone and Style:Tone and Style:– Explain why particular typefaces, types of Explain why particular typefaces, types of

graphics and other stylistic conventions are used?graphics and other stylistic conventions are used?

• Sell-lines/Splash/SloganSell-lines/Splash/Slogan– Explain the purpose and effectiveness of these Explain the purpose and effectiveness of these

• MastheadMasthead– Connotations/ puns of title, font, size and colourConnotations/ puns of title, font, size and colour

Continued……Continued……

• Competitions and freebiesCompetitions and freebies– Why do the magazine include these?Why do the magazine include these?

• Main ImageMain Image– Use of a famous actor - what kind of Use of a famous actor - what kind of

representation? How do they pose? representation? How do they pose?

• Target AudienceTarget Audience– Who do you think the target audience is?Who do you think the target audience is?– How does the reader interact with the How does the reader interact with the

magazine?magazine?– What else appears on the cover?What else appears on the cover?

Sell linesSell lines::Football and carsFootball and cars; ;

‘premiership star cars’‘premiership star cars’Girls:Girls: soapbabessoapbabes, Abi , Abi Titmuss, Junk food: Free Titmuss, Junk food: Free

fry up offer, fry up offer, Crime:Crime: ’notorious serial killers’’notorious serial killers’

LanguageLanguageInformal/Sensational Informal/Sensational Language- ‘soapbabes’Language- ‘soapbabes’

Form:Form: Larger than A4 Larger than A4

Style:Style: Glossy, vibrant Glossy, vibrant primary colours, tabloid. primary colours, tabloid.

Boxes and banners.Boxes and banners.

Target AudienceTarget Audience

Male Age: 18-30Male Age: 18-30

RepresentationRepresentation

‘‘Sexualised Images of Sexualised Images of femininity-Soap femininity-Soap Stars in bikinis, Stars in bikinis, male fantasies. male fantasies.

Approachable Approachable ‘girls ‘girls next door’next door’

Images of iconic Images of iconic footballers, Rooney footballers, Rooney etc. and their flash etc. and their flash

motors. ‘ motors. ‘

‘Nuts’ – connotations of

testicles , the nuts or the

bollocks meaning very good!

Also nuts a little zany crazy, not serious.

Sell linesSell lines::‘’‘’meet the joker’meet the joker’

‘‘PLUS!’List of films- PLUS!’List of films- new releases.new releases.

LanguageLanguageInformal/Direct Informal/Direct

address quote.address quote.

Form:Form: Larger than A4 Larger than A4

Style:Style: limited colour limited colour scheme, house scheme, house

style.style.

Target AudienceTarget Audience

Male Age: 18-35Male Age: 18-35

ImageImage

Sinister image of ‘The Sinister image of ‘The Joker’ form Joker’ form

‘Batman: The Dark ‘Batman: The Dark Knight’Knight’

PhotographyPhotography

Long shot in a seated Long shot in a seated pose which is pose which is

unusual. A unusual. A production shot production shot

form the film. Why?form the film. Why?

‘Empire’ –

connotations of

Grandness. Also an old cinema name

Front Cover AnalysisFront Cover Analysis

• Annotation task: From the magazine Annotation task: From the magazine front covers annotate using post its – front covers annotate using post its – focus on the key focus on the key technicaltechnical and and linguisticlinguistic aspects aspects

TaskTask

• Compare and contrast techniques used Compare and contrast techniques used on 2 film magazines of your choiceon 2 film magazines of your choice

• Aim to write at least 1 side of A4 – Aim to write at least 1 side of A4 – COMPLETE FOR HOMEWORKCOMPLETE FOR HOMEWORK

TaskTask

• Compare and contrast techniques used Compare and contrast techniques used on 2 film magazines of your choiceon 2 film magazines of your choice

• Aim to write at least 1 side of A4 – Aim to write at least 1 side of A4 – COMPLETE FOR HOMEWORKCOMPLETE FOR HOMEWORK

Watch Film Marketing Watch Film Marketing DocumentaryDocumentary

• Take notes about:Take notes about:– Anything Anything newnew you have learnt about you have learnt about

how a film might be marketedhow a film might be marketed– Any marketing techniques that you Any marketing techniques that you

thought were particularly thought were particularly effective/ineffectiveeffective/ineffective