Search Engine Optimization

Learning ObjectivesDefine Search Engine OptimizationList the four steps of Search Engine

OptimizationFind at least two Web sites that can help you

with SEO

King GoogleSearch engines control the information … the world

Google MonsterDon’t be eaten

Google the thousand pound gorillaYou WILL play there game. Or you won’t play.

Search Engine Optimization (SEO) Search engine optimization (SEO) is the

process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.Paid: Google Addwords

jljenk

SEOMay tools Many paid servicesMuch information

IT IS NOT THAT HARD… JUST TIME CONSUMING.

Where to startGoogle of course…

http://www.google.com/support/webmasters/bin/answer.py?answer=35291

Nice tools at:https://adwords.google.com/http://tools.seobook.com/ (many other sites)

Where to startSubmit site:

http://www.google.com/addurl.html.Tools:

Install Web master tools (jljenk): https://www.google.com/webmasters/tools/home?hl

=en Submit site map

Install Google Analytics

2. On Page Optimization

From Google

Use meta tagsUrlTitlesHeadersLinks

What to put in tags?1. Select the right key wordsChoosing the right key wordsGoogle Add words:

https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&__o=kt&ideaRequestType=KEYWORD_IDEAS#search.none

Tools.seobook.comfarmer@animallingo.com

Google Add Word ToolsExcel Analysis High and Low

3. Get people to link to youPage Rank

Alogrithm

Get people to link to you

How do you get people to link to you?

How do you get people to link to you?Know someone?Good and unique content?Write articles?Schools and government are great! (credible)

4. Social InteractionFacebook on your app or Web site

http://developers.facebook.com/docs/guides/web/

http://developers.facebook.com/docs/plugins/BlogsEmailTwitter about Web site

Social Interaction – Viral!

Bigger than winning the lottery!

Next classSwitching gears … databaseReading:

RT Chapter 4 (Data and Knowledge Management) pp. 122-132