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TRANSCRIPT
Learning Gone ViralInside the Most Successful
Learning Program in HP’s History
This is not whatwe are talkingabout...
Why should learning go viral?
Large-scale & fast completionsRaise expectationsPush vs. Pull vs.
• Promoters – Detractors = NPS• Promoters are worth 50% more value than
the average customer• The goal: 300,000+ employee storytellers
100,000+ channel partners• Give them the knowledge, motivation,
and inspiration to improve customer experience.
“In the box”
Let’s Design!
Performance Map
Curriculum Map
DesignJot
“Out of the box”
Let’s Design!
Corporate GamificationWhat it’s not:• “Allaboutthefun!”
What it is:• Context• Simplicity• Discovery• Achievement• Community
Personalization•Self-Definition
•Role-SpecificContent
•SocialSharing
•TrackingandReporting
Technology•BetterUserExperience
•IntegrationwithanLMS
•CorporateSynergywith
MarketingandLearning
•Results-BasedLearning
Project Roll OutCommunication Plan
A Few Keys to Viral Success
Project Deliverable
Gamification