learning center webinar series strategies for alumni associations using
DESCRIPTION
Learning Center Webinar Series Strategies for Alumni Associations Using. Presenting: Molly Wasko, PhD Email: [email protected] www.linkedin.com/in/mwasko. About the presenter. Enhanced opportunities through better connections. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/1.jpg)
Learning Center Webinar Series
Strategies for Alumni Associations Using
Presenting: Molly Wasko, PhDEmail: [email protected]
www.linkedin.com/in/mwasko
![Page 2: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/2.jpg)
Enhanced opportunities through better connections
About the presenter
![Page 3: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/3.jpg)
Enhanced opportunities through better connections
How do we stay connected with our students once they graduate?
![Page 4: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/4.jpg)
Enhanced opportunities through better connections
Learning objectives
The purpose of this session is to provide you with an overview of how to leverage LinkedIn® as an integral part of your alumni strategy. Topics include:
• How to effectively use LinkedIn® to find lost alumni• How to effectively use LinkedIn® to engage with alumni
and build stronger alumni communities• Understand the strengths and weaknesses of LinkedIn®
as a research platform
![Page 5: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/5.jpg)
Enhanced opportunities through better connections
Agenda
• What is LinkedIn®• Why LinkedIn® is relevant to you• What kind of alumni are on LinkedIn®• Best tools for using LinkedIn®• College Alumni Application• Advanced Search• Premium Accounts• Groups• Personal Connections
• Limitations of LinkedIn® and how HEP can help
![Page 6: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/6.jpg)
Enhanced opportunities through better connections
What is
Source: http://marketing.linkedin.com/audience
![Page 7: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/7.jpg)
Enhanced opportunities through better connections
What is
Source: http://marketing.linkedin.com/audience
![Page 8: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/8.jpg)
Enhanced opportunities through better connections
Why you need employer data on alumni
Reporting Pressures: Need tracking• Higher education accreditation• Greater accuracy and transparency
Regulatory Pressures: Need Data• Higher Education Scorecard • What’s a degree worth?
Financial Pressures: Need Alumni• More reliant on alumni giving• Public criticisms over tuition hikes
![Page 9: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/9.jpg)
Enhanced opportunities through better connections
Why does this matter to you?
There are 54 million people with college degrees in the US, but universities have no idea how to contact about 65% of them. And given that the average giving amount is $100 per alum, that’s $3.5 billion dollars in lost potential!
About 10% of employers offer matching gifts, so add another $350 million dollars in lost potential.
But most alumni are not even aware of this benefit, and those who are aware are significantly more likely to give.
![Page 10: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/10.jpg)
Enhanced opportunities through better connections
Current Methods
Exit Surveys: 30-40%
Mail & Home Phone: 10%
Email Campaigns: 35%
Events, collect cards etc. 50%
Enhanced opportunities through better connections
![Page 11: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/11.jpg)
Enhanced opportunities through better connections
Raise your hand if you have an updated alumni page with your alma mater……
Why should matter to you?
![Page 12: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/12.jpg)
Enhanced opportunities through better connections
Raise your hand if you have an updated LinkedIn profile……
Why should matter to you?
![Page 13: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/13.jpg)
Enhanced opportunities through better connections
Alumni on
1940 1950 1960 1970 1980 1990 2000 20100%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
On LINot Found
<1% 7% 15% 26% 28% 37% 33% 50%
Source: internal data analytics
![Page 14: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/14.jpg)
Enhanced opportunities through better connections
Alumni on
ASN BSNMAED
PhD/PostDoc BA MA JD BBA
MHADM BSMBA MS
MACC0%
10%
20%
30%
40%
50%
60%
70%
6%13% 15%
22%25%
30% 32%39%
48% 48%55%
60% 60%
Source: internal data analytics
![Page 15: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/15.jpg)
Enhanced opportunities through better connections
So, how can you get started…
1. LinkedIn® College Alumni2. Advanced Search3. Premium Accounts4. Groups5. Personal Connections
![Page 16: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/16.jpg)
Enhanced opportunities through better connections
1. LinkedIn® College Alumni
![Page 17: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/17.jpg)
Enhanced opportunities through better connections
1. www.linkedin.com/college/alumni
You can change the school name using the drop down
![Page 18: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/18.jpg)
Enhanced opportunities through better connections
1. www.linkedin.com/college/alumni
Drill down on a specific date range
![Page 19: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/19.jpg)
Enhanced opportunities through better connections
1. www.linkedin.com/college/alumni
These are actually hyperlinks, so you can target alumni searches
![Page 20: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/20.jpg)
Enhanced opportunities through better connections
1. www.linkedin.com/college/alumni
Allows you to see the LinkedIn profiles of your alumni…
… one by one
![Page 21: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/21.jpg)
Enhanced opportunities through better connections
1. www.linkedin.com/college/alumni
Let’s go live now and see it in action
www.linkedin.com/college/alumni
![Page 22: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/22.jpg)
Enhanced opportunities through better connections
2. Advanced Search
![Page 23: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/23.jpg)
Enhanced opportunities through better connections
2. Advanced search
![Page 24: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/24.jpg)
Enhanced opportunities through better connections
2. Advanced search
![Page 25: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/25.jpg)
Enhanced opportunities through better connections
2. Advanced search
You can enter the name of the alumni you’re seeking
![Page 26: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/26.jpg)
Enhanced opportunities through better connections
2. Advanced search
Make sure you add your university name too….
![Page 27: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/27.jpg)
Enhanced opportunities through better connections
2. Advanced search
You may have to try a few different versions of school name: St. John’s; Saint John’s; SJU
![Page 28: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/28.jpg)
Enhanced opportunities through better connections
2. Advanced search
Location also fun. Make sure it’s “anywhere” if you are searching globally. You can add a zip code if you want to target.
![Page 29: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/29.jpg)
Enhanced opportunities through better connections
2. Advanced search
You can also drill down by industry
![Page 30: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/30.jpg)
Enhanced opportunities through better connections
2. Advanced search
Let’s go live now and see it in action
www.linkedin.com/in/mwasko/
![Page 31: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/31.jpg)
Enhanced opportunities through better connections
2. Advanced search
Great tool to see more profile information than may be
available through the public profile link….
![Page 32: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/32.jpg)
Enhanced opportunities through better connections
3. Premium Accounts
![Page 33: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/33.jpg)
Enhanced opportunities through better connections
3. Premium accounts
![Page 34: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/34.jpg)
Enhanced opportunities through better connections
3. Premium accounts
![Page 35: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/35.jpg)
Enhanced opportunities through better connections
3. Premium accounts
Comparing account typeswww.help.linkedin.com
![Page 36: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/36.jpg)
Enhanced opportunities through better connections
3. Premium accounts
Who’s viewed your profile
![Page 37: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/37.jpg)
Enhanced opportunities through better connections
3. Premium accounts
![Page 38: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/38.jpg)
Enhanced opportunities through better connections
3. Premium accounts
Premium search fields
![Page 39: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/39.jpg)
Enhanced opportunities through better connections
3. Premium accounts
Freebies
![Page 40: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/40.jpg)
Enhanced opportunities through better connections
3. Premium accounts
Premium search a great place to start, but still need to do more research…
![Page 41: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/41.jpg)
Enhanced opportunities through better connections
4. LinkedIn® Groups
![Page 42: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/42.jpg)
Enhanced opportunities through better connections
4. LinkedIn® groups
Can be a great way to maintain alumni
communities
![Page 43: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/43.jpg)
Enhanced opportunities through better connections
4. LinkedIn® groups
What groups are out there about your
school?
![Page 44: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/44.jpg)
Enhanced opportunities through better connections
4. LinkedIn® groups
How many are out there…
![Page 45: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/45.jpg)
Enhanced opportunities through better connections
4. LinkedIn® groups
You have no control over which ones
come first…
![Page 46: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/46.jpg)
Enhanced opportunities through better connections
4. LinkedIn® groups
Find out who owns the group by
viewing the Group Profile
![Page 47: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/47.jpg)
Enhanced opportunities through better connections
4. LinkedIn® groups
Reach out and see if they will work with
you if this is a critical group
![Page 48: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/48.jpg)
4. LinkedIn® groups
Enhanced opportunities through better connections
Your group page is not the same as your “Company”
page
![Page 49: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/49.jpg)
4. LinkedIn® groups
Enhanced opportunities through better connections
A Company Page/Profile is
where you can post news/events, but
targets employees
![Page 50: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/50.jpg)
4. LinkedIn® groups
Enhanced opportunities through better connections
…and also allows “Followers”, so you
can encourage alumni to follow the
“company”
![Page 51: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/51.jpg)
Enhanced opportunities through better connections
4. LinkedIn® groups
There currently is no “University” page
![Page 52: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/52.jpg)
Enhanced opportunities through better connections
4. LinkedIn® groups
Let’s check out Groups and
Company Pages live…
![Page 53: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/53.jpg)
Enhanced opportunities through better connections
5. Personal Connections
![Page 54: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/54.jpg)
Enhanced opportunities through better connections
5. Personal connections
![Page 55: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/55.jpg)
Enhanced opportunities through better connections
5. Personal connections
![Page 56: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/56.jpg)
Enhanced opportunities through better connections
5. Personal connections
![Page 57: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/57.jpg)
Enhanced opportunities through better connections
5. Personal connectionsAdd a personalized
message, include your alumni group name
and encourage them to join
![Page 58: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/58.jpg)
Enhanced opportunities through better connections
5. Personal connections
![Page 59: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/59.jpg)
Enhanced opportunities through better connections
5. Personal connections
![Page 60: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/60.jpg)
Enhanced opportunities through better connections
5. Personal connections
![Page 61: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/61.jpg)
Enhanced opportunities through better connections
5. Personal connections
![Page 62: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/62.jpg)
Enhanced opportunities through better connections
5. Personal connections
![Page 63: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/63.jpg)
Enhanced opportunities through better connections
5. Personal connections
![Page 64: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/64.jpg)
Enhanced opportunities through better connections
5. Personal connections
![Page 65: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/65.jpg)
Enhanced opportunities through better connections
5. Personal connections - Pros
You can export your connection
information:NameEmail
Current PositionCurrent Employer
![Page 66: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/66.jpg)
Enhanced opportunities through better connections
5. Personal connections - Pros
You can also see their connections!
![Page 67: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/67.jpg)
Enhanced opportunities through better connections
Downsides to LinkedIn®
![Page 68: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/68.jpg)
Enhanced opportunities through better connections
Downsides with college alumni
1. LinkedIn® College Alumni2. Advanced Search3. Premium Accounts4. Groups5. Personal Connections
![Page 69: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/69.jpg)
Enhanced opportunities through better connections
Downsides with college alumni
You can’t see full names of non-connections
![Page 70: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/70.jpg)
Enhanced opportunities through better connections
Downsides with college alumni
You can’t download data - have to go through profiles
1 by 1
![Page 71: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/71.jpg)
Enhanced opportunities through better connections
Downsides with college alumni
You have no idea how this person
links back to your alumni records
![Page 72: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/72.jpg)
Enhanced opportunities through better connections
Downsides with college alumni
You can have more than 1 affiliation to
the university – these are
non-overlapping networks
![Page 73: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/73.jpg)
Enhanced opportunities through better connections
Downsides with college alumni
Education is entered in
“free form” fields, so people can type
whatever they want
![Page 74: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/74.jpg)
Enhanced opportunities through better connections
Downsides with advanced search
1. LinkedIn® College Alumni2. Advanced Search3. Premium Accounts4. Groups5. Personal Connections
![Page 75: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/75.jpg)
Enhanced opportunities through better connections
Must search and click on each
person one at a time
Downsides with advanced search
![Page 76: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/76.jpg)
Downsides with advanced search
Enhanced opportunities through better connections
For generic searches, like zip code, the amount of info is limited
![Page 77: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/77.jpg)
Downsides with advanced search
Enhanced opportunities through better connections
Limited terms that you can
search on with basic account
![Page 78: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/78.jpg)
Enhanced opportunities through better connections
Downsides with College Alumni
1. LinkedIn® College Alumni2. Advanced Search3. Premium Accounts4. Groups5. Personal Connections
![Page 79: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/79.jpg)
Downsides with premium accounts
Enhanced opportunities through better connections
Expensive and hard to measure
return on investment
![Page 80: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/80.jpg)
Enhanced opportunities through better connections
Downsides with groups
1. LinkedIn® College Alumni2. Advanced Search3. Premium Accounts4. Groups5. Personal Connections
![Page 81: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/81.jpg)
Enhanced opportunities through better connections
Downsides with groups
It may be hard to get a group
strategy organized for the
university
![Page 82: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/82.jpg)
Enhanced opportunities through better connections
Downsides with groups
You need activity in order to
motivate people to engage
![Page 83: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/83.jpg)
Enhanced opportunities through better connections
Downsides with groups
If you make the group “private”
you have to manage
membership
![Page 84: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/84.jpg)
Enhanced opportunities through better connections
Downsides with personal connections
1. LinkedIn® College Alumni2. Advanced Search3. Premium Accounts4. Groups5. Personal Connections
![Page 85: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/85.jpg)
Enhanced opportunities through better connections
Downsides with personal connections
LinkedIn® is a person-to-person
network
![Page 86: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/86.jpg)
Enhanced opportunities through better connections
Downsides with personal connections
Alumni might not be appropriate for your professional
network
![Page 87: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/87.jpg)
Enhanced opportunities through better connections
Downsides with personal connections
If you switch jobs, you take your
LinkedIn® contacts with you
![Page 88: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/88.jpg)
Enhanced opportunities through better connections
Downsides with personal connections
Must comply with LinkedIn’s User
Agreement
![Page 89: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/89.jpg)
Enhanced opportunities through better connections
Downsides with personal connections
Must comply with LinkedIn’s User
Agreement
![Page 90: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/90.jpg)
Enhanced opportunities through better connections
Downsides with personal connections
Must comply with LinkedIn’s User
Agreement
![Page 91: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/91.jpg)
Enhanced opportunities through better connections
Downsides with personal connections
Must comply with LinkedIn’s User
Agreement
![Page 92: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/92.jpg)
Enhanced opportunities through better connections
How HEP Can Help
![Page 93: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/93.jpg)
Enhanced opportunities through better connections
How HEP can help
HEP’s EmployerFind service now includes LinkedIn® profiles to find out where donors/alumni are now, where they work AND LinkedIn® URLs so you never lose touch
![Page 94: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/94.jpg)
Enhanced opportunities through better connections
How HEP can help
1. Provide us with a list of alumni
2. We match to LinkedIn profiles
3. We combine data sources to provide alumni tracking and analytics
![Page 95: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/95.jpg)
Enhanced opportunities through better connections
How HEP can helpCurrent LocationCurrent IndustryLinkedIn URLCurrent PositionCurrent Employer
![Page 96: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/96.jpg)
Enhanced opportunities through better connections
How HEP can help
We also pull this information from
the Education Fields so you see match
data
Current LocationCurrent IndustryLinkedIn URLCurrent PositionCurrent Employer
![Page 97: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/97.jpg)
Enhanced opportunities through better connections
How HEP can help
We return this data to you in an Excel file so you can easily upload into current systems
![Page 98: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/98.jpg)
Enhanced opportunities through better connections
Providing an integrated solution
Determine match eligibility and append current match policy
guidelines to your donor database
24/7 access to proprietary and
international data about key constituents
Append up-to-date employer names and
job titles to your donor records using LinkedIn®
& 100+ data sources
![Page 99: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/99.jpg)
Enhanced opportunities through better connections
How to contact HEP for more info
![Page 100: Learning Center Webinar Series Strategies for Alumni Associations Using](https://reader035.vdocuments.mx/reader035/viewer/2022062411/56816768550346895ddc4dc3/html5/thumbnails/100.jpg)
Learning Center Webinar Series
Strategies for Alumni Associations Using
Thank you!