learning about twitter for school assignment
DESCRIPTION
Learning about Twitter and how to use it as an advertising tool for a school project.TRANSCRIPT
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NICHOLAS RUTHARDT
Personal Learning Deliverable
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GENERAL USE/KNOWLEDGE
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My Goals
To learn to use Twitter as an advertising tool.
To be able to effectively advertise for a future restaurant or business endeavour
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Plan of Action
To gain further information on using Twitter as an advertising tool, I: Followed Restaurants and Food Services that use
twitter Studied their tweets and other posts Watched feedback from their followers to see how
effective their posts were
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The First Steps
I needed to increase my knowledge of the site as a whole.
I have not had Twitter long, and am not familiar with all of its various functions, other than simply posting a tweet and reading.
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Learning the Basics
To learn the basics of twitter I went to their site that teaches users all about Twitter:
All the general information I’ll be listing comes from: https://discover.twitter.com/learn-more
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Basics
“What’s in a Tweet?Inside a Tweet you’ll see photos and videos from people you know or behind-the-scenes moments from the biggest stars. You can link to news stories, blogs, websites and apps” (Discover.twitter, 2014).
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Examples
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Basics cont.
A tweet has only 140 characters because it was designed to act like a text message. By using only 140 characters the user is able to get their message across in a brief but affective manner (Discover.twitter, 2014).
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Basics cont.
Using Twitter you have to learn about following others and others following you.
“people can follow your stream of Tweets called a timeline so that they automatically appear in their own timelines” (Discover.twitter, 2014).
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What is Following?
Following on twitter is “subscribing to someone’s stream of tweets” (Discover.twitter, 2014).
When you follow someone you will see their new tweets as soon as they are posted.
You can also follow anybody you want, from friends to celebrities and anyone or everything in-between.
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Private Messaging
This is one part of twitter I knew existed but I had no idea how to even begin using it.
A private message is also sometimes referred to as a direct message.
It is sent between two people only, so that no one else can read it.
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Profile
“Your profile is where you show people what they can expect from your Tweets and why they should follow you” (Discover.twitter, 2014).
The next slide will offer examples of different profiles.
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This is my own Twitter profile, this is what I would call a bland and bad Twitter profile.
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This is what I would consider a good Twitter profile. Its descriptive and helpful with learning about who you are following.
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Twitter Statistics
It is good to know the basics of a site before using it, but I think to make the most of the site you should look further into it.
That’s why I went looking for statistics about Twitter.
All the statistics listed next are from:www.statisticbrain.com/twitter-statistics/
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Twitter Statistics
Twitter Company Statistics DataTotal number of active registered Twitter users 645,750,000
Number of new Twitter users signing up everyday 135,000
Number of unique Twitter site visitors every month 190 million
Average number of tweets per day 58 millionNumber of Twitter search engine queries every day 2.1 billion
Percent of Twitter users who use their phone to tweet 43 %
Percent of tweets that come from third party applicants 60%
Number of people that are employed by Twitter 2,500
Number of active Twitter users every month 115 million
Percent of Twitters who don’t tweet but watch other people tweet
40%
Number of days it takes for 1 billion tweets 5 days
Number of tweets that happen every second 9,100
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More Stats
In 2013 Twitter did a study on mobile Twitter users.
It said that “60 per cent of its 200 million users log on using a mobile device” (Mobile Marketing, 2013).
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Stats cont.
The study also gave more information on mobile users including: 96 per cent of users are more likely to follow 11
or more brands 58 per cent are more likely to recall seeing an
ad 63 per cent are more likely to click on links 78 per cent are more likely to retweet 32 per cent are more likely to use the Twitter
platform on their mobile device while in front of the TV
All stats provided by: http://mobilemarketingmagazine.com/twitter-releases-new-stats-aimed-increasing-mobile-advertising/
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To Summarize
Twitter is a vast social media network which is growing everyday.
It is a great place for any business to advertise themselves or promote a new product or upcoming specials.
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Back to my Goal
To recap:My goal was to learn how to use Twitter as an
advertising tool for a restaurant or food service company.
I think what I learned about Twitter in a general sense is a good stepping stone, but now it’s time to take it one step further.
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Advertising
I wanted to learn how to learn how a restaurant can effectively use Twitter, so I set out to learn
An article by American Express outline 5 ways restaurants can use Twitter effectively
Their 5 suggestions for restaurants are as follows:
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Tweeting Daily Specials
If your restaurant has a special soup or sandwich of the day, tweet it.
Instead of only having a chalkboard with the special or your waiters telling the customers (American Express, 2010).
Tweeting your specials before hand will draw more people in for the day, simply because they knew about the special and that drew them in.
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Location
In the article this topic focuses mainly on food trucks.
Many food trucks rely on twitter to tell their fans and customers where they are going to be parked for lunch time (American Express, 2010).
Food trucks also use Twitter to advertise their daily specials.
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Contests and Giveaways
This is a great way to get new customers to follow you on Twitter.
“An easy way to promote yourself is with contests and giveaways. Offer a free lunch or dinner to a random follower who retweets your message” (American Express, 2010).
By having contests and giveaways, the winners will typically tweet about winning a prize, further promoting the restaurant or food truck.
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Humanize
People don’t always want to hear about specials and promotions, they also want to hear about what happens on a daily basis in the kitchen (American Express, 2010).
“The public's interest in chefs, food and restaurants is only growing. Post about the ephemera of daily behind-the-scenes restaurant life.” (American Express, 2010).
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Post Photos
The articles final piece of advice is to post photos.
It could be pictures of your food, the restaurant itself or staff hard at work.
Any kind of photo will draw the customers attention and make them want to look at other tweets and photos from the restaurant
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Recap
To recap the 5 ways American Express says to use Twitter effectively to promote your restaurant are: Tweet daily specials Location Contests and Giveaways Humanize Post photos
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Twitter Examples
Finally I wanted to look at a few restaurants or food service operations that already use Twitter.
I thought this would be the best way to learn how I could use Twitter to advertise my own business in the future.
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Examples cont.
The 3 restaurants I am choosing to discuss are: KogiBBQ: a food truck Flat Iron Café Wildcraft
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KogiBBQ
https://twitter.com/kogibbqI think this is a good example of a food truck
using Twitter effectively.They constantly update where they will be
and when they are open.They upload great pictures of their food.Finally they interact with their customers,
which is a great way to keep them interested and invested in the company.
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Flat Iron Cafe
https://twitter.com/FlatIronCafeThis is another good example of a restaurant
using twitter.This restaurant does not post pictures from
what I have seen, which I think hurts them.But on the positive side they constantly post,
reply to customers and advertise their specials.
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Wildcraft
https://twitter.com/WildcraftGrillI choose to discuss this restaurant simply
because this is where I worked this past summer. On their Twitter feed they constantly post
pictures of not only specials, but their regular menu items to draw new customers to what they already serve.
They also post daily pictures of cooks plating or preparing dishes or cooking food. I think that this is great because it provides a look into what happens in the kitchen.
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Wildcraft Cont…
They also continuously interact with their customers, and reply to tweets, which is a great way to maintain customers.
Of the 3 reviewed, I believe that Wildcraft uses Twitter the most effectively.
They use a good combination of photos, meaningful posts and day to day posts as well.
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In Conclusion
After studying this topic I can say that I have learned many things.
The first is that Twitter can be used effectively to promote a restaurant, because clearly it works for the 3 I have discussed.
I also learned that you need to not only post pictures of your food in order to promote your restaurant effectively.
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In Conclusion cont.
You also need to talk with your customers, respond to their feedback and make them feel valued.
Overall I think I learned what I set out to learn regarding Twitter and how to use it as an advertising tool.
I hope that you learned something to.