1. Learn&MeetLikea MillennialDoYou HaveaSecondLife?Presentedby:TomHood,CPA.CITP CEO&ExecutiveDirector April26,2010MACPATowsonCPACenter &CPAIsland

2. CPAs are worried about keeping up with technology, especially thissocial mediastuff 3. CPAs areasking is this a passing fad or something I should payattention to? 4. The pace of change in business today is making us all feel overwhelmed 5. Asitrelatestoscienceandtechnology,therateof changeinthenextdecade,islikelytobe4to7times fasterthaninthelastdecade.Ifitis4xfasteritwouldbelikeplanningfor2009in1890,ifitis7xfasteritwouldbelikeplanningfor2009in1670. ExpertonEducationPanel,TheAspenInstitute 6. Youneednew Communication& skills&new Leadershiptoolstokeep Strategic&Critical Thinking paceandlead Focusonthe Customer,Client,and inthisnewMarket Interpretationofenvironment Converging Information Technologicallyadept 7. Today, you will learn howMACPAsexperience withsocial media &second life can help you become a navigator ofthis change! 8. FollowusonourjourneyofWeb2.0,SocialMediaandSecondLife Wewillanswerthesequestions: 1. WhatcausedustoexploreWeb2.0,socialmedia&SecondLife? 2. Howdidwedoit? 3. Whatdidwelearn? 4. WhatdoesitmeantoyouandallCPAs? 9. WhatcausedustoexploreWeb2.0,SocialMedia&SecondLife 10. Inthebeginningtherewasthe AssociationDigitalNowConference 2000Internet&Growing UpDigitalbyDonTapscott 2002JimCollins 2006JimCollins,Stephen AbramAssociation2.0 2007StephenAbram reality2.0 2008JulieEvans&Project Tomorrowresearch(K12) 11. Theprofoundimpactofthenewgenerationofdigital nativesthatwillsoonoutnumberbabyboomersintheworkplace(by2010)= 12. SocialMediaisaGenerationalIssue Matures64100 Boomers4563 GenX2944 Millennials1028 Whichoneareyou? "Digital'Natives'InvadetheWorkplace: Youngpeoplemaybenewcomerstothe worldofwork,butit'stheirbosseswho areimmigrantsintothedigitalworld." 13. MACPAinSecondLife 14. GenerationGap?OrGenerationLap? Onethird(35%)ofAmericanadultinternetusersGenerations haveaprofileonanonlinesocialnetworksite, fourtimesasmanyasthreeyearsago,butstill muchlowerthanthe65%ofonlineAmericanteens whousesocialnetworksIn1997,youngpeopleforthefirsttimewererecognizedbyadultsasbeingauthoritiesonsomethingtrulyrevolutionarydigitaltechnology,interactivemedia,andcollaboration.DonTapscottGrowingUpDigital 15. TheEightNetGenNormsthatwilltransformbusiness,educationandgovernment1. FreedomThefreedomtoworkwhenandwhereyouwant 2. CustomizationMyjobmylife 3. ScrutinyIknowwhatyoudidlastnight 4. IntegrityBeagoodcompanytoworkfor 5. CollaborationTeamwork 6. EntertainmentWorkshouldbefun 7. SpeedLetsmakethingshappennow! 8. InnovationLetmeinvent 16. ProliferationofWeb2.0&Social Mediatoolsforfreecausesconcern = 17. AddthetrendofWikinomicsand thesethreemegatrendsformsthePerfectStormofSeaChange THENETWEB2.0 GENERATIONWikinomics TheNew EconomicOrder InspiredbyDonTapscott 18. Howdidwedoit? 19. Key Questions to Think About 1) What if our we could connect to this new generation ofCPAs and young professionals early on in their careers?2) What if we could teach our older CPAs how to use thistechnology to reach this new generation of CPAs andenable them to share and engage better?3) What if we (State CPA Societies) could add these tools toour arsenal and use these tools in to engage our membersin new ways and help with collaboration, connection andcommunity? 20. MACPAsjourney1.Goinvirtual 2.Listen&Shareinsights(blogging) 3.Sharing 4.NextPractices 5.Connect 21. OurJourneystartswithstrategyTheMACPAisaprogressive,professional associationdedicatedtoservingCPAsintheMarylandregion,enablingthemtogrow, prosperandremainviableinadynamic, rapidlychangingenvironment.TheMACPArecognizesthediversityintheCPAprofessionandwillprovidethenecessary resourcesandservicestohelpitsmembersmaintainthehighestlevelofintegrity,professionalethicsandknowledgeforthebenefitofthepublicandthegoodofthe profession. Connect ProtectAchieve 22. WhatisSecondLife?MACPAgoesvirtual"Ilookatitasjustanotheroffice,anotherextensionofourfirm.Itsanothertouchpoint wherewecanpotentiallymeetwithclientsand expandourgeographicofwherewecandeliver services. ByronPatrick,CPA.CITPKAWG&FFirstCPAFirminSecondLife 23. SecondLife/Virtualworlds WewerefirstCPAgrouptohaveapresenceinSecondLife 24. AccountingEducatorsinSecondLife Dr.MikeKraten,CPA SuffolkUniversity Dr.RobertBloomfield CornellUniversity Dr.SteveHornik UniversityofCentralFlorida 25. Gotowheretheconversationis IBMFinancialAnalyst AccountingAssistant MemberofNJSCPA 26. When should you start to pay attention? Moving beyond Second Life marketing, many companies are infiltrating virtual worlds for employee meetings, mixers, and recruiting Business Week Second Life produces real training results CLO magazine ASTDVirtual Worlds make Harvard Business Reviews breakthrough ideas for 2008 27. When should you start to pay attention? This is not a game: Virtual Worlds coming to your business Forrester predicts CIO Magazine Virtual worlds will be widelyadopted venues for reachingcustomers and experimenting withnew product ideas and businessmodels Intuits Future of Small Business Report 28. FASB is there! 29. CPA Australia is there 30. Accounting Education Pavilion Our pavilion features a place for Colleges & Universities toshowcase their accounting education and a place for accounting educators to connect, share, and learn from each other. It is also aplace for prospective students to see the many options available in an exciting career as a Certified Public Accountant. 31. New Young Professionals NetworkClub NYPN on CPA Island Lifes a beach at the Club NYPN on CPA island. This special area devoted to New & Young Professionalshas all of the features for networking, casualmeetups, and fun. Complete with a dance floor, tiki bars, beach, and a real treehouse it is the place forstudents and young professionals to chill. 32. BLI Conference Center A center facilitating the development and sharing of competencies and strategic knowledge required for leadership in the rapidly changing business environment. BLI will deliver competency-based curriculum, courses, content, and community to enhance learning and growintellectual capital for organizational and executive leadership. 33. Listen&ShareMACPAentersthe blogosphere MACPAgetsacoachSept,2006andlaunches CPASuccessblog 34. http://www.cpasuccess.com http://www.newcpas.com http://www.cpalegislativeinsider.com http://www.bizlearningblog.com http://www.mdbizexpoblog.com http://www.cpaisland.com http://www.slacpa.org 35. MACPAsocialmediaeffortsfeaturedinJofAandwin3rdplaceinMobbiesMACPAwon2 outoftop10Biz blogsinMD 36. SharingMACPAlaunchesvideo,Defining AmericasCPAMarylandonYoutubeandin SecondLife. 37. FindingMembers 38. BuildingRelationships 39. GettingRecognized 40. MACPAfeaturedin3sessionsatDigitalNowin2007 Governance& StructureTami Bensky GenerationsByron Patrick&Thomas Hood SecondLifedemoby Byron&Thomas 41. NextPractices HeleneBlowersandthe CMLwerewillingtosharetheirworkinWeb2.0 42. CPALearning2.0Thefirstself directedlearningtoolforCPAs Oct,2007Staffvolunteered todoit Feb,2008Staffcompleted (95%participation) Openeduptotheworld 43. ConnectingMACPAmeetsits memberswheretheyare. 44. Twitter&MACPA 45. ResultsBytheNumbers Youtube DefiningAmericasCPA 7.053 CPALearning2 979 FinancialLiteracy 2,908 NewCPAsswearingin 460 Others 1,933 Slideshare ProfessionalIssues 8,257 Web2.0&SecondLife 5,253 Otherpresos 2,112 Blogs 10,000+permonth Podcasts ??? 46. ResultsBytheNumbers Facebook MACPA 300 NYPN 68 CPACareers(Students) 166 TomHood 229 LinkedIn MACPA 504 TomHood 487 SecondLife 483 Twitter MACPA 1,065 BillSheridan 1,145 TomHood 1,795 47. Whatdidwelearn? 1.Relationships& theNetworkEffect 2.Listening& learning 3.BuildsSocial Capital(Whuffie) 4.Effective Communication Tool 48. The New MathSocialNetworking(Old) +SocialMedia(New) = AchangeinthewaywebuildrelationshipsSource:MattGoddard,CEOR2integrated 49. ItsabouttheNetworkEffect Howbigis your network? Inasentence{torecognizeanetwork}meansTodiscoverhowA,whoisintouchwithC, IsaffectedbytherelationbetweenBandC.RussEckelBecomingtheEyeoftheTiger 50. SocialMediabuildssocialcapital ItsallaboutyourWhuffie Whuffieistheculminationofyourreputation,influence,bridgingandbondingcapital,currentandpotentialaccesstoideas,talentandresources,savedupfavors,andaccomplishments. TaraHuntTheWhuffieFactor 51. WhuffieExample 52. WhatsocialmediadidforMACPA andcandoforyou? EstablishyourcompanyasathoughtleaderReinventyourmarketingstrategy Buildcommunitiesandimprove customerrelations Enhancelegislativeadvocacy Expandyourbrand Getyoufoundonsearchengines Makesmallorganizationslookbig Communicatetoyourteam 53. AndwhataboutCPAs? 54%areonLinkedIn 48%areonFacebook 21%areonTwitter 61%attendwebinars 36%readblogs 28%listentopodcasts 54. GetfoundDigitalFootprints 55. MarketingStrategy2.0Website email TwitternewslettersSocialBlog NetworksSource:MACPA&BusinessLearningInstitute 56. JamesCarroll,CPA Website Facebook Twitter 57. DentalCPAs/NadenLean WebsiteBlogTwitter 58. HowonesmallfirmgotontheWSJ?Ithinktodaydemonstratedthevalue ofthesocialnetworks(Facebook,Twitter,etc.)andtheirability tospreadtheword.Encouragingotherstoreadourmaterials andhelpuswithourmissiontoBurytheBillableHour DanMorris,CPAfromVerasageBlogWebsite Blog Twitter 59. Timetopayattention? 60. Nextsteps 1. Educateyourselfwww.cpalearning2.com 2. Createyourdigitalfootprint.CreateprofilesonFacebook,LinkedInandGoogle. 3. Startlistening.UseGoogleReaderorBloglinestobeginreadingthoughtleadersinyourprofessionorareasofinterest. 4. Continuelistening.CreateyourTwitteraccountandfollowyourprofessionandareasofinterest. 5. Startsharing.Createablogandrecordyourthoughts. 6. Share.Recognizeandpromotethepeopleyoufindinteresting. 61. But wait theres moreWhen associations andother organizations trynew meeting formats, it'snot just for novelty-it's astep toward better contentdelivery. What's more, theassociation brave enoughto try a new take onclassic offerings gives itsmembers more thaninformation; it gives theman experience andexposure to a new way ofdoing things. -Jeff Waddle ASAE Meetings Remix Time to Rethink the Usual Format Association Now Magazine, Oct 2008 62. How has Continuing Professional Education changed? 63. Five Learning Trends for 20091.Mobile Learning 2.DIY - Do-it-Yourself Learning 3.Flexible Learning Environments 4.Virtual Worlds 5.Games & Simulation Chief Learning Officer Magazine January 2009 64. MACPA leads in CPE & CPA events in Second Life"Second Life is morecompelling than aconference call, lessintimidating than avideo conference, anda hell of a lot betterthan business travel. -- John Zdanowski, CFO, Linden Lab 65. Who said you cant be in three places at once? Digital Now, 2007 MDBIZEXPO June, 2008 AACSB ASTD XBRL Intl June, 2009 AICPA Tech plus June, 2009 66. Who said you cant be in threeplaces at once? AICPA Tech + XBRL International 67. Ourjourneyinvolvedlistening,learning, playingandsharing Share Listen&Learn Communicate Connect 68. WelearnedthatsocialmediacanbeavaluableleadershiptoolWeb2.0Association2.0Leadership2.0 69. Leadership 2.0 requires the five qualities of extraordinary leaders 1. SightAbilitytoseeemerging patternsandshiftperspectivewhen necessary 2. InsightAbilitytolearnfasterthan therateofchangeinyourindustry 3. CreateAbilitytothinkstrategically andcriticallytogaininsightsthatcreate newopportunities 4. CommunicateAbilityto collaborateinsideandoutsideyour organizationandtobuildandsustain socialnetworksofpeopleengagedin thework 5. InspireAbilitytomobilizesupport andengageotherstojoinyouin ACTION 70. The future is here. It's just not widely distributed yet. William Gibson 71. = FeaturedVideos: CPAIslandhttp://www.youtube.com/watch?v=UqGLnFg86qs AICPATech+Conferencehttp://www.youtube.com/watch?v=U88bTeBpumQ AICPATech+Flickrhttp://www.flickr.com/photos/macpa/sets/72157619804488776/ XBRLIntlConferencehttp://www.youtube.com/watch?v=egDhRj58FKU Blogs: http://www.cpaisland.com http://www.slacpa.org Twitter@slacpa 72. MACPAResources TheCorporateBloggingBook,byDebbieWeil www.TheCorporateBloggingBook.com Debbiesblog,www.BlogWriteforCEOs.com MACPAsocialnetworks: Twitter:Twitter.com/MACPA Facebook:http://www.facebook.com/home.php#/macpa?ref=ts FacebookNYPN: http://www.facebook.com/home.php#/group.php?gid=6410979354&ref=ts LinkedIn:http://tinyurl.com/6k8xra Flickr:http://tinyurl.com/6meyuu MySpace:http://tinyurl.com/66c249 SecondLiferesources: CPAsonSecondLife:www.SLACPA.org CPAIsland:www.CPAIsland.com 73. MACPAresources CPASuccess,ourdailyblog http://www.CPASuccess.com CPASpotlight,ourweeklypodcast http://www.macpa.org/Content/23333.aspx OtherMACPAblogs: www.CPALegislativeInsider.com www.NewCPAs.com www.bizlearningblog.com CPALearning2,aWeb2.0playgroundbyCPAsforCPAshttp://www.CPALearning2.com 74. = Followmeon: Twitter:http://www.Twitter.com/tomhood LinkedIn:http://www.linkedin.com/in/tomhood Facebook:http://www.facebook.com/thoodcpa Plaxo:http://tomhood.myplaxo.com Slideshare:http://www.slideshare.net/thoodcpa Youtube:http://www.youtube.com/thoodcpa SecondLifeavatarname:RockyMaddaloni 75. TomHood,CPA.CITP CEO MarylandAssociationofCPAs BusinessLearningInstitute (443)6322301Emailtom@macpa.orgWebhttp://www.macpa.org Bloghttp://www.cpasuccess.com Bloghttp://www.bizlearningblog.com