Learn Internet Marketing and Make More Money Online

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Learn how to make a persuasive website and get top rankings on Google searches. This introduction to Internet Marketing class was taught for Sierra Economic Development Corporation on Monday August 20th, 2012. Coryon Redd is an experience search marketer and owner of both Coryon.com Internet Marketing Services and batteries4less.com He has over 13 years experience in web design and search marketing.


<ul><li>1.Creating and Marketing a Business WebsiteCoryon Reddcoryon@gmail.comCoryon.comwww.linkedin.com/in/coryonreddSEDCorp Sierra Economic DevelopmentCorporationwww.sedcorp.biz2</li></ul> <p>2. PART 1 - Were Ready to Roll! What will be covered: What a website is supposed to do and how to do it! Real world examples and low hanging fruit. Understand SEO from a dashboard view and get started Lots of references for you to learn on your own. http://youtu.be/WilzG8w3nNg - Video Introduction to this PowerPoint http://youtu.be/hF515-0Tduk - Succinct description of SEO What wont be covered: How people make money with videos - cute cats and blended iPhones. (Go watch Will It Blend on Youtube) 3 3. What is Internet Marketing?Online marketing involves all efforts topresent your website in the most persuasiveway and drive traffic from a variety ofsources: search engines, other websites, payper click searches, email marketing, socialmarketing and more.4 4. Why do Search Marketing? Wide audience reach Reach local audience Easy to learn and do on your own No cost per click for SEO Targeted traffic Highest conversion rates Good ROI http://youtu.be/DwZnzclAkHA - Watch the video5 5. Set Goals for your SuccessA better websiteLearn it yourselfTop rankings on GoogleMore online trafficMore businessMore profit6 6. This is Googles World! Over 80% of Market Share More reach than all other US searchengines combined! Google wants searchers to find mostrelevant Web Result Googles Webmaster Guidelines https://support.google.com/webmasters/bin/a nswer.py?hl=en&amp;answer=35769 PageRank Quality of incoming links 7 7. Online Marketing Glossary SEM / SEO Search Engine Marketing Organic vs. PPC Pay Per Click Keyword One keyword or phrase Landing Pages Tag Title, headers (H1), meta tags SERP Search Engine Results Page Google PageRank Linkjuice External, internal links Wireframe ROI Return On Investment8 8. Is my business ready to compete online? Market Research Do you have a product or service that people are looking for? Keyword research Google Keyword Tool Determine Products and Services Do competitor research to help guide and inspire you. Determine Business Feasibility Is being in business worth the risk? Can I do it? Resources Do I have enough time, knowledge, passion, work ethic and money to succeed?9 9. Keyword ResearchKeyword targetsWhat are people searching for?What keywords / phrases are used most?Find the most relevant keywords and build landing pages.Keyword Tools Google Keyword Tool and Google Trendshttps://adwords.google.com/select/KeywordToolExternalhttp://www.google.com/trends - See trends for keywords over time. 10 10. Keyword Research Best PracticesLogin with an email address used for aGoogle Adwords Account.Start searches look at relatedkeywords then narrow downsearches. Look at Local (United States) Monthly Searches. Check exact match on right hand side. Download spreadsheet and edit in a spreadsheet program like Excel. Go back to keyword tool with more specific searches and download again. Create a keyword spreadsheet with groups of keywords that will used for landing pages. 11 11. Building Landing PagesLanding pages = Focused, keyword-rich content Figure out your landing pages in 4 easy steps:1. Are there enough searches?2. Are searches relevant to my business?3. Are the landing pages logical?4. Do I have time / money to build?http://youtu.be/H0riar7tv_U12 12. Have an Internet Presence!Effective websites are: Built around how people search Persuasive Branded Easy to use Have something to say Competitive in the marketplace Socially active13 13. Linking Strategies If Google likes your links Google likes your site!Linking strategy in a nutshell Examine competitors incoming links using paid tools like linkbuilder.wordtracker.com, opensiteexplorer.org or blekko.com alexa.com is free but not as good. Identify topics and structure of websites Let linking opportunities guide your content creation Request links with focus on quality links Follow up with quality links and track your work 14 14. Google PageRankPageRank reflects the quantity and quality ofincoming links. Links vote for better websites. In a typical website the homepage will have the most PR. As you go deeper into a website the PR goes down.Link Quality depends on: PR of linking page (scale of 0-10)searchengineguide.com/orbidex/2002/0207_orb1.html Overall link profile relative to related sites Keywords in links Number of links on page Content of page Is the link related, natural?15 15. Google PageRank NoFollow DoFollowWhat are nofollow vs. dofollow links?From a Google Blog - In general, we dont follow them. Thismeans that Google does not transfer PageRank or anchor textacross these links. Essentially, using nofollow causes us todrop the target links from our overall graph of the web.However, the target pages may still appear in our index ifother sites link to them without using nofollow, or if the URLsare submitted to Google in a Sitemap. Also, its important tonote that other search engines may handle nofollow inslightly different ways. 16 16. Google PageRankReference docssearchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068 Simple explanation from DannySullivanwww.search-this.com/pagerank-decoder/ - Visual tool to maplinking relationshipen.wikipedia.org/wiki/PageRank - Detailed explanation ofPageRank.www.iprcom.com/papers/pagerank/index.html Older complexexplanation of PR17 17. Google PageRank &amp; SEOMore referencesRead these articles to learn more about PageRank and SEOsearchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068 Or go to shortened URL -goo.gl/9Gh3ghttp://www.webseoanalytics.com/blog/is-google-pagerank-still-important-in-seach-engine-optimization/ - Short URL =goo.gl/Ovyf3http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo - Beginners Checklist for SEO Short URL =goo.gl/FL14I18 18. The Secrets to Success on GoogleGoogle will reward pages that are: Keyword focused Play by the rules of the game Linked to from good websites Content Rich Updated regularly Well designed19 19. How to build a websiteWhat do you want to do and what is your budget?Research your keywords and your market.Use your competitors to make your website better.Plan ahead. Create a wireframe and list what pages your website should have. How much time do you have? What do you want to say?Tools of the Trade Wordpress, Joomla, Dreamweaver, etc. 20 20. What makes your business special?Brainstorm a list of competitive advantages: Years of experience Unparalleled expertise Friendly customer service given! Quality product Attention to detail Warranty and Guarantee Discounts to qualified customers The best, the brightest, the coolest http://youtu.be/CFHe04jj1rA21 21. Website Organization ChartRequest sharing with Google docs by emailing coryon@gmail.com 22 22. What do you want your web site to do for you? (Directly) sell your goods or services? Generate leads (potential sales)? (Simply) provide contact info? Interact with other Internet presence? 23 23. What is my supposed to do?Website Sales FunnelThe start of the funnel Visitors getting to yourwebsite.The middle of the funnel Browse website and considersale.The end of the funnel Call to action, shopping cart,contact form, etc.24 24. Internet Marketing Resources Coryon.com Resources page Coryon.com/resources SEO Tutorial http://yoast.com/articles/wordpress-seo/ Discover what really works in optimization marketingexperiments.com SEMPO Learning Center sempo.org/learning_center/ Online marketing magazines / articles practicalecommerce.com webpronews.com SEO Glossary seoglossary.com/ SEOMoz article about Google Algorithm factors seomoz.org/article/search-ranking-factors 25 25. Other Marketing ToolsSpyfu www.spyfu.comAlexa www.alexa.comExplore for links wordtracker.linkbuilder.comGoogle Search On Google search type:site:domain.comLinkedIn Answerswww.linkedin.com/answersCoryon.comwww.coryon.com/linkedin-marketingGoogle Trends www.google.com/trendsWayback machine web.archive.org 26 26. THANK YOU27 </p>