learn how to track and manage everything with rfid · the aidc 100: rfid and bar-code co-existence...

PLUS ›Retail Apparel Pavilion›AIM Auto-ID Pavilion›RFID JournalAwards›Coolest Demo Contest›And much more

›200 leading technology companies›50 end-user case studies›8 tracks›8 preconferences›2 co-located events›2 training programs

APR.3-52012

WALT DISNEY WORLDSWAN AND DOLPHIN RESORTORLANDO, FLA.

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CORNERSTONE AND REGISTRATION SPONSOR

LEARN HOW TO TRACK AND MANAGEEVERYTHING WITH RFID

RFID Journal LIVE! 2012 is not just the industry’slargest and most comprehensive conference andexhibition. It’s our 10th annual conference andexhibition—a milestone for the RFID industry.

Cornerstone-sponsored by Motorola, this year’s event will feature more case studies, livedemonstrations and networking opportunities thanever. Attendees will learn how industry leaders areemploying RFID today, with more than 50 end-usercase studies and solutions from more than 200technology companies. What’s more, you will havethe opportunity to hear from this year’s RFID JournalAwards winners, visit pavilion areas in the exhibit hall,vote for the coolest live demo, attend co-locatedevents and so much more.

There will be many other exciting new things in storeat this year’s event—it will be an experience you won’twant to miss! Be sure to register now, and use thepromotional code on the back cover to save 10percent off regular registration rates.

This brochure is just a sneak preview of what liesahead in April. I look forward to seeing you inOrlando, Fla.

Sincerely,

Mark Roberti, Founder and Editor, RFID Journal

RFID Connect provides one place to interact withother business professionals in the RFID communityall year long. As a member and a LIVE! attendee, youcan meet other guests before the event, search forvendors and product solutions, make introductionswith speakers, set up meetings, organize yourcalendar, and so much more! Visit the largest RFIDsocial network and online solutions marketplace now,and experience it for yourself.

AIM PAVILIONAIM, the association for automatic identification andmobility, will host a pavilion consisting of companiesoffering bar-code, RFID and other auto-IDtechnologies.

FRENCH PAVILIONVisit some of the leading French RFID technologyproviders—all conveniently located on the show floor.

KOREAN PAVILIONFor the fifth year, RFID Journal LIVE! will host a pavilionof the leading Korean RFID companies.

2 RFID JOURNAL LIVE! • WALT DISNEY WORLD SWAN AND DOLPHIN RESORT • APR. 3-5, 2012

DEAR COLLEAGUE

SAVE YOURSELF HUNDREDSOF HOURS OF RESEARCH TIMEWITH THIS REPORT—FREEWITH AN ALL-ACCESS PASS—$395 VALUE!

How to Choose the Right RFIDSystem: A Step-by-Step Guide

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AWARDSIEEE RFID 2012IEEE RFID 2012 is the sixth in a series of conferences addressing theoretical, technical andimplementation issues related to RF-based identification and communications systems. Theconference will include visionary keynote presentations, presentations about the latest RFIDadvances from around the globe, a dedicated tutorial on the basics of RFID and workshops.

THE AIDC 100: RFID AND BAR-CODE CO-EXISTENCELESSONS LEARNED FROM AIDC TECHNOLOGY ADOPTIONAssociation Sponsor: AIDC100RFID is one type of automatic-identification technology, but there are others that might meetyour needs. This event is designed to offer insights into new developments involving barcodes, contact memory buttons, direct part marking (DPM), voice and other technologies.

CO-LOCATED EVENTS

FEATURED KEYNOTE SPEAKERS

6TH ANNUAL RFID JOURNALAWARDSSHOWCASING THE BEST OF THE RFID INDUSTRYThe RFID JournalAwards recognize companies that havedistinguished themselves by their successful use of RFID,or by their introduction of a valuable new RFID productor service.

AWARD CATEGORIES ARE:›Best in Show›Best RFID Implementation›Best Use of RFID to Enhance a Product or Service›Most Innovative Use of RFID›RFID Green Award›RFID Special Achievement Award›Best RFID Thesis—NEW

The winners will be announced at the conference. Eachwinner will receive a crystal award, and will be featuredin RFID Journal’s print magazine.

TRAININGFAST-TRACK RFID DEPLOYMENT TRAININGIn partnership with RFID4 UThis advanced, one-day, fast-track skill camp, featuring the latest equipment and relevantscenarios, will provide a solid foundation to design, install, configure, monitor and troubleshootRFID deployments at small and medium-sized businesses and enterprise installations.

FAST-TRACK RFID APPLICATIONS DEVELOPERS TRAININGIn partnership with RFID4 UThis instructor-led course, offered as part of RFID4U’s Fast-Track series, teaches softwareapplication developers how to build the next generation of rich, interactive RFID applicationsfor passive ultrahigh-frequency (UHF) RFID readers and peripherals.

HEAR PRESENTATIONS FROM THE WINNERS

THE EVOLUTION OF THE RFID SOLUTION SET

Paul D. Steinberg Senior Vice President and Chief Technology Officer

BELL HELICOPTER USES RFID TO SAVE $300K IN BUSINESS

EFFICIENCY AND LABOR COSTSAaron Druyvesteyn Manager of Logistics

CISCO BENEFITS FROM TRACKING IT ASSETSMaryanne Flynn

Director of Operations

INTEL AND THE FUTURE OF CONSUMER ELECTRONICSShahrokh Shahidzadeh

Senior Principal Technologist

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RFID JOURNAL UNIVERSITYThis seminar has been our most popularpreconference offering for seven years. RFID JournalUniversity is designed to provide those new to radiofrequency identification with the foundationalknowledge necessary to begin understanding howRFID can be applied to solve specific businessproblems, so that you can choose the right option fora specific application and select the proper vendorsto achieve a successful outcome.

TOPICS INCLUDE:› RFID Basics › The Physics Behind RFID › Legislation and Standardization › Live Demo: RFID in the Real World › Real-World Considerations › Building an RFID Business Case

FEATURED SPEAKER: › Peter Basl, Ph.D., Technical Manager, McMasterRFID Applications Lab

RFID FOR WAREHOUSE AND INVENTORY MANAGEMENT

Learn how to benefit from deploying radio frequencyidentification within your warehouse, by managingyour inventory and coordinating your supply chain.Hear real-world case studies explaining the tangiblebusiness benefits of how RFID can help yourorganization to improve visibility regarding productmovements and related transactions, as well asincrease efficiencies, lower labor costs, optimizeinventory levels, track assets, and differentiate yourlogistic service, in order to gain a competitiveadvantage.

TOPICS INCLUDE:› RFID Basics› Linking RFID to Inventory Management BestPractices› Targeting the Correct RFID Technology for the RightProject› Key Steps in Building an Inventory-ManagementRFID Solution: Build Your Own RFID Portal›Designing Your RFID Solution› Building Your RFID Business Case

FEATURED SPEAKERS:› Harold Boeck, Ph.D., Professor, Université duQuébec à Montréal, and Academic Founder,Academia RFID› Eddie Ng, Director of Technical Services, AcademiaRFID

RFID IN HEALTH CARELearn how hospitals and health-care organizationsare using the technology to improve patientmonitoring and safety, increase asset utilization withreal-time tracking, boost revenue with automatedbilling, reduce medical errors by tracking medicaldevices and enhance supply chain efficiencies.

TOPICS INCLUDE:› RFID Basics › Supply Chain Cost Reduction and ProcessImprovement: A Strategic Approach Through theUse of RFID Technology› Sharp Memorial Hospital Tests RFID-Enabled Drug-Management System› Veterans Health Administration Deploys Enterprise-wide RTLS› RFID Helps Hospital Maintain Patient Safety,Reduce Labor Costs› Improving Infusion Pump Usage and UtilizationWith RTLS

FEATURED SPEAKERS:›William (Bill) A. Chapelle, Corporate Director ofMaterial Management, Adventist HealthCare› Aravind Sampath, Corporate Supply ChainManager, Adventist HealthCare› John Johnson, Ph.D., Director of Pharmacy, SharpMemorial Hospital› Kimberly Brayley, RTLS Project ManagementOffice and Healthcare Technology ManagementOffice, Veterans Health Administration› Harry (Butch) Wilcox, Non-Clinical EquipmentLead, Children’s Hospital Colorado› Kaspar C. Buchsteiner, Healthcare ImprovementCoordinator, PeaceHealth, Oregon Region

RFID FOR IT PROFESSIONALS

For companies to get the most value from an RFIDinvestment, it’s essential to have a robust softwarearchitecture for capturing data and turning it intoinformation that can be used by businessapplications—in a way that provides for changingtechnology and business requirements. This seminarwill explain how to build a complete softwarearchitecture, including the structure of RFID-basedvisibility data that enterprise applications consume,the data-capture software that creates thisinformation, and the various architecture andproduct choices that an IT architect faces in buildingand deploying a successful system.

TOPICS INCLUDE:› RFID Basics› RFID Visibility Data for Business Applications› RFID Data-Capture Software› Putting It Together: Architecture, Product Selectionand IT Governance› RFID Tag-Data Standards› RFID Data-Capture Standards: LLRP and ALE

FEATURED SPEAKERS:› Ken Traub, Ph.D., Consulting Instructor forAcademia RFID, Ken Traub Consulting, LLC›Mark Roberti, Founder and Editor, RFID Journal

LEARN FROM IN-DEPTH PRECONFERENCE SEMINARS AND WORKSHOPS

Sponsored by Academia RFID

Sponsored by Academia RFID

5


RFID IN ENERGY

This preconference seminar will examine the use ofRFID in the energy sector. Topics will cover varioustypes of RFID technologies, including passiveultrahigh-frequency (UHF), passive high-frequency(HF), RuBee LWID, 802.11x, ZigBee, active UHF andmany others. Sessions will also review a variety ofapplication areas, such as laydown yards, productionfacilities, service centers, oil rigs, refineries, pipelinesand more. Speakers will focus on end-user casestudies and the benefits that RFID could provide tochemical, gas and oil firms, as well as the challengesthat must be overcome to achieve such benefits.

TOPICS INCLUDE:› RFID Basics› RFID Technology for Nuclear Applications›Using RFID to Save Money for Natural Gas ServiceProviders›Offshore Engineering and Construction CompanyUses RFID to Improve Productivity and MaterialsControl›Drilling Company Uses RFID to Cut Labor Costs andManage Inspections›Oil and Gas—Global RFID Deployments in 2012

FEATURED SPEAKERS:› Dr. Yung Y. Liu, Manager, DOE/PCP RadioFrequency Identification (RFID) TechnologyProgram, Argonne National Laboratory› Dr. James M. Shuler, Manager, PackagingCertification Program (PCP), U.S. Department ofEnergy (DOE)›Michael Smith, Global Manager of IndustrialEngineering, McDermott International› Konrad Konarski, Co-Founder, Oil & Gas RFIDSolution Group Consortium

ITEM-LEVEL RETAIL AND APPARELWORKSHOP

Retailers worldwide are employing RFID to trackindividual items, improving inventory accuracy andenabling them to have products on shelves whencustomers want to buy them. In this workshop, you willhear where the benefits are and how to achieve them—plus, you’ll get an update on the VICS Item Level RFIDInitiative, which is helping to develop standard ways ofdeploying the technology and best practices.

TOPICS INCLUDE:› RFID Basics› RFID Solutions for Item-Level Retail Tracking›Getting Started: Key Considerations for RFID Pilotsand Deployments›Update on the Item Level RFID Initiative›Comprehensive Analysis of RFID Performance inRetail Stores: What Can a Retailer Expect?›How to Tag Items and Manage Tag Serialization› Bloomingdale’s Case Study

FEATURED SPEAKERS:› Roger V. Blazek, VP, Shortage Control, OmniChannel, Bloomingdale’s› Susan Flake, Director, RFID Business Development,Motorola Solutions› Dr. Bill Hardgrave, Dean and Wells Fargo Professor,College of Business, Auburn University›McLeod Williamson, RFID Business Development,Zebra Technologies› Joseph Andraski, President and CEO, VoluntaryInterindustry Commerce Solutions (VICS)Association

ITEM-LEVEL SUPPLIER WORKSHOP

Several major retailers are asking, or plan to ask, apparelmanufacturers to tag individual items. This workshop isdesigned to quickly bring those new to RFID up tospeed, by providing all of the information necessaryto begin tagging individual garments, includingtagging options, managing serialized data and more.

TOPICS INCLUDE:› RFID Basics›Where the Benefits Are for Suppliers›Update on the Item Level RFID Initiative›Gettiing Started: Key Considerations for Suppliers

›How to Tag Items and Manage Tag Serialization forSuppliers› Tagging Individual Apparel Items: A Case Study› RFID Solutions for Item-Level Retail Tracking

FEATURED SPEAKERS:›Mike Mirsberger, Senior Director, Supply ChainPerformance, Jockey International› Suresh Palliparambil, Director of BusinessDevelopment and Sales, NXP Semiconductors› Dr. Bill Hardgrave, Dean and Wells Fargo Professor,College of Business, Auburn University› Justin Patton, RFID Research Center ManagingDirector, University of Arkansas› Larry Arnstein, VP of Business Development,Impinj› Joseph Andraski, President and CEO, VoluntaryInterindustry Commerce Solutions (VICS)Association

NFC WORKSHOPNear Field Communication (NFC) is an exciting short-range wireless connectivity technology that dramati-cally simplifies the way consumer devices interactwith one another, helping people speed connections,receive and share information, and make fast and se-cure payments. This one-day preconference seminarexplains how companies can use NFC to enhanceproducts and the consumer shopping experience.

TOPICS INCLUDE:› RFID Basics›NFC and Mobile Payments: What Will It Take toMake It Real?›Opening Doors With NFC at Arizona State University› Tracking Clean Water Consumption in Haiti›Using NFC to Build Loyalty› Bridging the Gap: RFID and NFC

FEATURED SPEAKERS:› Laura S. Ploughe, Director of Business Applicationsand Fiscal Control, University Business Services,Arizona State University› David Holstius, Ph.D., Student in EnvironmentalHealth Sciences, University of California,Berkeley, School of Public Health› Steve McRae, CEO, Merchant360› Theresa Billy, President and Founder, Near FieldConnects

RFID Journal LIVE! preconference seminars and workshops provide in-depth information regarding specific aspects of RFID, automatic-identification and related technologies. Attendees can choose to participate in one of these sessions prior to the opening of the main conferenceprogram. Preconference seminars are available through an All-Access, Conference + Preconference or Preconference + Exhibit-Only passes.

Presented in partnership with VILRI

Presented in partnership with VILRI

Presented in partnership with the Oil & Gas RFID Solution Group

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TRACKING SOUND AND VIBRATION LEVELS VIA RFIDThe National Aeronautics and Space Administration (NASA) is employing RFID tocapture data regarding vibration, as well as gauge the acoustic emissions, duringspace shuttle and rocket launches. Active RFID sensor tags transmit data to a PC viaa reader. Learn how NASA uses the data to better predict any potential damage thatthe waves might cause to equipment and structures within the area. Gain an understanding of how RFID may be used in the future to improve mission safety.

This track will feature end users from the U.S. Department of Defense, Boeing, Airbus, and their suppliers discussing how they are achieving benefits with RFID.

DEFENSE/AEROSPACE

U.S. DEPARTMENT OF DEFENSE RFID UPDATEThe U.S. Department of Defense (DOD) uses—or is currently exploring the use of—various automatic-identification technologies (AIT), including bar codes, activeRFID, passive RFID, satellites and mesh networks. Learn about the use cases, whichinclude positive inventory control, supply chain visibility, receipt and in-check. Hearhow and where AIT is delivering labor savings, automating business processes, improving data quality and providing reliable metrics for process improvements.

FULFILLING AIR TRANSPORT ASSOCIATION CUSTOMER MANDATES TO COMMISSION HIGH-MEMORY TAGSRockwell Collins has implemented an integrated solution to write multiple birth-record data elements to high-memory passive tags for avionics installed onthe Airbus A350 aircraft. Learn how the firm managed RFID integrator engagement,and chose the right hardware, Web services, ERP and wireless integration, whiledealing with the challenges of incorporating emerging standards.

RFID-ENABLED DISTRIBUTION SUPPORTS U.S. WAR EFFORTSBy leveraging the relationships of its suppliers and customers, using new and excit-ing technologies, and integrating RFID into more of its logistics footprint andprocesses, the U.S. Defense Logistics Agency (DLA) is providing improved visibilitybeyond just receiving goods into inventory. Learn how this capability will deliver im-proved availability, trust, responsiveness, speed and efficiency within the defensesupply chain to support the U.S. war efforts.

AUTOMATING THE LITTORAL COMBAT SHIP SUPPORT CONTAINER INVENTORY PROCESS WITH RFIDThe Mission Package Automated Inventory Information System (MPAIIS) uses government-developed software and commercial off-the-shelf hardware and passiveRFID tags to form a comprehensive inventory system. MPAIIS offers warfighters anincredible advantage, and provides inventory control, configuration managementand asset tracking, with high accuracy and fast response times. MPAIIS ensureswarfighters will always have the proper tool in the correct place at the right time.

Dr. Ravi Margasahayam Aerospace Engineer NASA

Andrew Monday Chief, In-transit Visibility Integration Division U.S. Transportation Command

Todd Boyle, Material and Process Engineerand Lloyd V. Whiting, II, Principal Business Integration Analyst, Service and Asset Management, Rockwell Collins

Mark Lieberman AIT Program Manager U.S. Defense Logistics Agency

Ryan Mabry Engineer Naval Surface Warfare Center PanamaCity Division (NSWC PCD)

MISSION HOSPITAL SAVES $150,000 ANNUALLY WITH RFIDMission Hospital, a 552-bed facility with two campuses in Mission Viejo and LagunaBeach, Calif., is employing a hybrid infrared (IR) and RFID system to track the loca-tion, cleaning and maintenance of its moveable medical equipment. Learn how thesystem boosted the equipment utility rate for tagged items by 7 percent and cut therate of lost or stolen devices from 13.8 percent to zero, resulting in an annual sav-ings of $150,000 to $200,000 worth of equipment.

This track will focus on how medical facilities are employing RFID to increase assetutilization and achieve other benefits, and how drug makers are using RFID today.

HEALTH CARE/PHARMACEUTICAL

RFID-ENABLED JOURNALS HELP PATIENTS TRACK AND MANAGE CHRONIC DISEASESMeridian Health, which operates five New Jersey hospitals and a home-care service,has developed an RFID-enabled journal to improve medication management, and to offer greater independence and safety to patients with chronic diseases. The journals’ latest application targets the pervasive problem of poor sleep health.Learn how this innovative RFID solution is helping patients.

CLINIC GAINS EFFICIENCY, SAFETY WITH RFIDThe University of California, San Diego’s Moores Cancer Center treats approximately100 patients daily, using one internal and four external radiation machines. It employs EPC Gen 2 RFID tags to track the amount of time that each patient awaits radiation treatment, and to verify that the correct equipment is being employed.Learn how the system allows the center to track the locations of tagged individualsand equipment throughout the clinic's two buildings in a cost-efffective manner.

IMPROVING EFFICIENCY WITH AN RTLSCelebration Health, a Florida Hospital facility, is employing a real-time locating system (RTLS) to measure the operational efficiency of its new patient tower, whichopened in mid-August. At the tower, nurses wear RTLS badges enabling the hospitalto gather and analyze data regarding the movements of staff members, in order toascertain how the unit could be more efficient. Learn how the system allows management to improve processes based on the data captured.

SERIALIZATION WITH RFID IN THE PHARMACEUTICAL SUPPLY CHAINStates such as California will soon impose track-and-trace and pedigreerequirements on the pharmaceutical supply chain. But the existence of a largenumber of different system parameters will have significant effects on an RFIDsolution’s performance. Find out how the University of South Florida Polytechnicemployed an analytical approach to help a pharmaceutical firm improve theefficiency of its RFID implementation for a challenging product.

Michael Kohler Director of Material Management Mission Hospital—Mission Viejo and Laguna Beach

Sandra Elliott Director of Consumer Technology and ServiceDevelopment Meridian Health

Todd Pawlicki Director, Division of Medical Physics, Department of Radiation Oncology University of California, San Diego

Todd Frantz Associate Chief Technology Officer Florida Hospital

Ismail Uysal, Ph.D. Assistant Professor University of South Florida Polytechnic


CONFERENCE AGENDA 10TH ANNIVERSARY EVENT

JOHN DEERE PLANTER FACTORY IMPROVES ASSEMBLY LINE EFFICIENCY WITH RFIDJohn Deere has installed a Wi-Fi-based real-time location system (RTLS) at a factoryrun by its Seeding Group, in Moline, Ill. The system increased welding efficiency by10 percent and reduced kit-replenishment time by 40 percent. On the assemblyline, the system provides a view into work-in-process (WIP), reducing the cycle timerequired to assemble a single product by approximately 5 percent.

This track will focus on the many different RFID plications that manufacturing companies are deploying today to increase efficiencies and boost the bottom line.

MANUFACTURING/OPERATIONAL EFFICIENCY

IMPROVING WORK-IN-PROCESS TRACKING AND PRODUCTIONCONTROL WITHIN THE PCBA PROCESS VIA RFIDCisco Systems and its manufacturing partner, Jabil, are using embedded RFID tagson printed circuit board assemblies (PCBAs) for board identification and work-in-process (WIP) tracking within the PCBA process. Learn how Jabil has realized pro-ductivity improvements of 80 percent, by reducing the number of manual bar-codescans for WIP tracking and material purges, as well as improving asset visibility.

PARTS MAKER USES RFID TO INCREASE EFFICIENCIESMitsubishi Electric Automotive America (MEAA) and Midtronics, a battery-manage-ment company, have added RFID to test equipment that the parts maker's customerscan use to gain an automated electronic record of maintenance and repair to thosecomponents. Learn how the system provides an automated way to receive warrantyinformation, as well as data about the component's functionality, and to then easethe process of completing a warranty claim, refurbishing or just replacing the part.

USING RFID TO LOCATE MATERIALS IN RUGGED CONDITIONSJV Driver Group, a provider of industrial construction services to the energy,petrochemical, forestry and mining sectors, is employing an RFID system toautomate the receiving and locating of materials anywhere at its large industrialconstruction projects throughout Canada. Learn how JV Driver Group is utilizingrugged active RFID technology to help automate the receiving and locating ofmaterials anywhere on a vast construction site in Edmonton Alberta.

RFID IMPROVES AIRCRAFT PRODUCTION AND MAINTENANCERFID-based tracking and tracing of aircraft parts in both the production and mainte-nance phases of the lifecycle brings significant value to all stakeholders within theaviation ecosystem, including airlines, the supply chain and airframe manufactur-ers. RFID enables automated data collection, verification and validation, resulting inimproved accuracy and reduced flow time. Learn how a new service offering initi-ated by Boeing's RFID integrated solutions division reduces maintenance costs forairlines on individual aircraft parts tagged with RFID transponders.

Shay O’Neal Business Unit Leader Deere & Co

B.J. Favaro, Manager, Supply Chain Cisco SystemsBill Hajje, Global Process Manager Jabil

Chris Page, Senior Business Manager,MidtronicsAdam M. Warmack, Account Manager, Mitsubishi Electric Automotive America

Joel Lukaseder VP of Project Services JV Driver Group

Lois Hill, Technical Operations Manager, The Boeing Company Anil Kumar, Associate Technical Fellow, The Boeing Company

RFID-ENABLED STORES PRODUCES QUICK ROI FOR AMERICAN APPARELAmerican Apparel, a vertically integrated clothing maker and retailer, has deployedRFID at 50 of its retail stores, most in the United States. After analyzing results, thefirm reports that it is realizing an ROI on the RFID installations within six months.Learn how the stores are using RFID to decrease shrinkage, improve stock levels andreduce employee turnover, and why the company plans to use it in all stores soon.

Retail and apparel firms have been achieving big benefits from tracking items instores and in the supply chain. This track will feature end users explaining how.

RETAIL/APPAREL

GOING MOBILE AT BEST BUY: ENHANCING THE CUSTOMER EXPERIENCE WITH QR CODESRetail channels are merging, making it more important than ever to understand multi-channel marketing. Best Buy employs QR codes—a type of two-dimensional barcode designed to transmit information to a mobile device via a camera—on store shelftags and in advertising inserts, to offer consumers a self-paced, personal, interactiveshopping experience. This case study will discuss Best Buy's mobile code journey.

INCREASING SALES WITH AN RFID-ENABLED LOYALTY PROGRAMThe Tampa Bay Lightning, an NHL hockey team, introduced an RFID-based loyaltyprogram for its season-pass holders. The result: The team nearly doubled the numberof customers using such passes in just one year. Learn how the team chose the rightRFID technology and the right vehicle for the loyalty pass—a jersey, not a card—andwhy it offers users a 25 percent discount on food and beverages purchased at thehome stadium's concession stands, as well as a 35 percent discount on merchandise.

REDUCING OUT-OF-STOCKS WITH RFIDThe University of Parma’s RFID Lab has completed the second phase of a projectwith food and fast-moving consumer goods companies, including Auchan, Coop-Centrale Adriatica, Conad, Danone, Lavazza, Nestlé, Parmalat and Parmacotto.Learn how the pilot focused on the stores' replenishment processes, and how RFIDwas used to monitor stock levels, both in the stores' back rooms and in shop areas,to reduce product shrinkage, as well as to optimize on-shelf inventory levels.

ADDING VALUE TO THE CUSTOMER EXPERIENCE WITH RFIDMany of TopGolf’s guests are new to golf. Thus, the company has made a point ofproviding something beyond a simple driving range or golf course. It introduced anRFID system to measure the distance that each ball travels, as well as keep score forevery player. The RFID solution employs tags embedded in golf balls, and includes548 read points installed throughout the complex, including along the 240-yard-long fairway. Learn how the RFID system manages more than 10,000 ball reads perhour when the complex is operating at full capacity.

Stacey Shulman VP of Technology American Apparel

Paula Giovannetti Program Manager, Global Merchandising andOperations Best Buy

Brad Lott Executive VP of Service and Operations Tampa Bay Lightning

Antonio Rizzi, Ph.D. Full Professor—Industrial Logistics and SupplyChain Management University of Parma

Chris Wagner, P.E. Research and Development Engineer TopGolf

7

CONFERENCE AGENDAwww.rfidjournalevents.com/live


CHOOSING THE RIGHT REAL-TIME LOCATION SOLUTION FORYOUR ORGANIZATIONA real-time location systems (RTLS) can dramatically reduce costs, increase operating efficiencies, deliver a return on investment (ROI) and improve workflowprocesses for the vast majority of enterprises. Find out how companies can cut costswith an RTLS, and learn about steps that businesses should take in order to selectthe most appropriate system for their needs.

This track will focus on six case studies demonstrating how each firm attained a returnon its investment in RFID, by creating and implementing a realistic business case.

ACHIEVING AN ROI

LOWERING THE COST OF MANAGING INVENTORY WITH RFIDThe purchasing division of Florida’s Seminole County has RFID-tagged 10,000 of itsmost valuable assets, so that it can swiftly conduct inventory throughout its 130 facilities and offices. The solution has reduced the costs of managing inventory by 34percent, and has also decreased costs to the managers of other county departmentsthat utilize those assets. Learn how the system locates underused assets during spot-checks, thereby enabling them to be put to work at another location, or be sold.

INCREASING SAFETY AND ENHANCING WORKER PRODUCTIVITY VIA RFIDMass-transit agencies rely on frequent visual inspections of rail tracks to ensure safeoperations. Although incidents are rare, when accidents do occur, the result is oftendisastrous. Bombardier Transportation developed an RFID-based TrackSafe systemto ensure a safer working environment for track workers. Hear how the system provides visibility into business processes, and also enhances worker productivitythrough process reengineering.

THINKING OUTSIDE THE CARTON: USING RFID FOR DOCUMENT MANAGEMENTTrying to locate a single file within a room or warehouse containing hundreds ofthousands of documents can be a daunting process, regardless of how meticulousthe filing system. Learn how Recall Corp., a global leader in document storage, digi-tal document management and data protection, is using RFID for records manage-ment, making the proverbial “needle in the haystack” quantifiably easier to find.

RFID PRODUCES ROI FOR COLLEGEWest Cheshire College, a vocational school in northwest England, spends more than 80percent of its income on staffing. Additionally, the college must verify student attendancein order to maintain its funding. Following the installation of an RFID-enabled solution thatautomated the tracking and reporting of student and teacher attendance, the school is en-joying increased staffing efficiencies, resulting in a quick ROI. Learn how West Cheshire isusing the RTLS solution for its current access-control and student-tracking requirements.

Ray Lowe Senior Director of Enterprise Clinical Implementation (EHR) and Acute Care Strategy, Dignity Health

Betsy J. Cohen, C.P.M., CPPO, CPPB Procurement Administrator, Purchasing andContracts Office Seminole County Government

Tony Sutton General Manager, Material Solutions, North America Bombardier Transportation

Jonathan Poole RFID Manager Recall Corp.

Kevin FrancisBuilding Services Area ManagerWest Cheshire College

USING RFID TO IDENTIFY AND TRACK LIVESTOCKCosta View Farms began employing RFID four years ago, when the USDA started in-vestigating the technology to monitor poultry and livestock populations so it couldtrace animal diseases to the source. The farm has tagged more than 6,000 dairycows with passive RFID transponders encoded with unique IDs. Learn how the sys-tem has saved workers countless hours previously spent searching for and treatingcows, while also improving its animal records and boosting milk production.

This track will focus on how companies are deploying RFID to achieve visibility andtraceability, and delve into the benefits visibility provides.

ENHANCING VISIBILITY AND TRACEABILITY

TRACKING THE LOCATION, SECURITY AND STATUS OF HAZMATDow Chemical is using a combination of the latest automatic-identificationtechnologies, sensors and Web-based software to monitor the real-time location,security status and environmental conditions of in-transit shipments of highlyhazardous materials. This system allows Dow to monitor thousands of shipments onan exception basis, and to share that information with any government agenciesthat need it. Hear how the company is benefiting from this visibility.

USING RFID TO TRACK THE MOVEMENTS OF HIGH-VALUE MATERIALSThe Alaska Department of Transportation (DOT) recently completed a pilot thattracked asphalt-filled dump trucks from a weigh station in Anchorage to the GlennHighway construction site, located about an hour’s drive away. Asphalt must be laidwhile still warm for it to set properly. Hear how the DOT utilized radio frequencyidentification to track a total of 50,000 tons of asphalt, laid along a 10-mile-long section of a six-lane roadway under construction.

REDUCING TRAFFIC CONGESTION WITH RFIDBefore an RFID-based solution was put in place with the help of the TexasTransportation Institute, the U.S. Customs and Border Protection (CBP) dependedon anecdotal reports from drivers regarding wait times at the border with Mexico, as well as on visual inspections conducted by officers regarding queue lengths. Hearhow the data is being used to help border-crossing agencies to strategize trafficsolutions, such as opening extra lanes at specific times.

USING RFID AT THE MARYLAND MEDICAL EXAMINER’S OFFICETo better manage some 30,000 files, Maryland’s Office of Chief Medical Examiner(OCME) employs RFID technology, as well as a software platform that manages datafrom 11 different readers. Hear how the RTLS solution enables the firm to quickly locate files, and find out why proof of tracking in the OCME system suggests that living patient uses will be significant for emergency medical services (EMS), as wellas within a hospital's intensive-care unit, operating room and other areas.

Larry Pietrowski Co-owner Costa View Farms

Craig Casto Auto-ID Technology Leader Dow Chemical

Jim Sweeney, P.E. Research Engineer, Statewide Research Section Alaska Department of Transportation (DOT)

Rajat Rajbhandari, Ph.D., P.E., PMP Research Engineer Texas Transportation Institute

Michael Eagle, Director of Information Technology, Office of Chief Medical Examiner Maryland Department of Health and Mental Hygiene


CONFERENCE AGENDA 10TH ANNIVERSARY EVENT

USING RFID TO SPEED UP INVENTORY MANAGEMENT AT DISNEYWalt Disney Parks and Resorts’ costuming division is using RFID at more than 40 lo-cations to track approximately 2 million individual garments. Prior to the RFID imple-mentation, a physical inventory with bar codes could require upwards of 250 laborhours to complete. Learn how the use of RFID within the costuming division of WaltDisney Parks and Resorts has provided multiple benefits, including faster invento-ries, shorter transaction times and improved inventory visibility and accountability.

Leading-edge firms are improving their supply chains and logistics operations, including warehouse management, by taking advantage of RFID technologies.

IMPROVING SUPPLY CHAIN LOGISTICS

BROOKE ARMY MEDICAL CENTER USES RTLS TOTRACK HIGH-VALUE EQUIPMENTThe Brooke Army Medical Center (BAMC), is using a real-time location system (RTLS) tohelp staff members locate high-value equipment in need of maintenance or inspection,as well as items required simply to treat patients. Hear how the facility integrated thenew solution with its own equipment-management software, and how new materialsare received and input into BAMC’s existing management system automatically.

IMPROVING ASSET AND INVENTORY CONTROL WITH RFIDIn January 2011, a national financial-services company sought help from SteelcaseMexico in reconfiguring its 107,000-square-foot campus to accommodate a staff of1,100. The firm chose an RFID-enabled solution that provided full control of assetsgoing out of the company's prior site and into its new location, utilizing a full inventory system. Hear how Steelcase Mexico integrated the RFID system into the services it provided to its client, and how it ensured a smooth transition from the oldfacility to the new building.

ENHANCING THE INVENTORY ACCURACY OF PRODUCTS ANDMATERIALS WITH RFIDMorgan Thermal Ceramics designs, manufactures and installs a broad range of ther-mal-insulation products that significantly reduce energy consumption and emissionsin a variety of high-temperature processing applications. Learn how the company incorporated seamless, real-time, RFID technology into its production facility andachieved 100 percent traceability of products within its plant and warehouse.

ASSET MANAGEMENT IN THE U.S. AIR FORCE: USING RFID IN THE GLOBAL SUPPLY CHAINWright-Patterson Air Force Base’s Automatic Identification Technology (AIT) ProgramOffice is responsible for promoting the use of RFID within the U.S. Air Force (USAF). Thispresentation will provide an update regarding the USAF’s passive RFID program, withemphasis on its use in the tracking of critical assets, as well as an integrated approachbetween passive RFID, bar codes and wireless handheld terminals in base supply.

Vinny Pagliuca Director, Creative Costuming and Entertainment Metrics Walt Disney Parks and Resorts U.S.

Amy Sheehan Chief, Equipment Management Branch Brooke Army Medical Center

Raúl Hernández RivasProject and Services ManagerSteelcase México

José Manuel Zavala G. Technology Projects Advisor, Grupo Industrial Morgan (Morgan Thermal Ceramics Mexico)

Mark Reboulet AIT Program Manager U.S. Air Force

LIVE DEMONSTRATION: MANAGING TOOLS WITH RFIDEPC Gen 2 RFID tags and readers, as well as GPS and cellular technology, are beingemployed by building, construction and highway contractors to track tools’ locationsand status on work sites. With RFID tags applied to the equipment, software can iden-tify which tools are within read range of the interrogator, and thereby know whetherthey are still in storage within that container or vehicle, or have been removed by theconstruction staff. A live demonstration of the technology will be presented.

This track will take an in-depth look at the elements of an RFID infrastructure, including tags, readers and software, as well as the roles they play.

TECHNOLOGY AND INFRASTRUCTURE

RFID AS A LEAN TOOL IN MANUFACTURINGRFID is a stable technology that can make a real impact for businesses today—notjust 10 years down the road. The key to using RFID as a lean tool is the educationand buy-in of operations-level IT technicians and production support-staff mem-bers. Learn how to introduce your operations staff to the uses, constraints and appli-cations of RFID, and gain an understanding of how the technology can make adifference in your day-to-day obligations for operational improvement.

WHAT CAPABILITIES ARE NEXT FOR THE UHF GEN 2 STANDARD?The original goal of the UHF Gen 2 protocol was to enhance a retailer's ability toidentify, count and track items. But a UHF Gen 2 tag can accomplish much morethan mere inventorying. Now on the horizon is the industry's next wave ofapplications, including loss identification and prevention, and item anti-counterfeiting.To enable these applications, the community is enhancing the UHF Gen 2 protocolto include these and other, even more forward-looking capabilities. Attendees willbe give an advance preview of RFID's future.

MAKING THE MOVE TO UHF TAGSIn 2006, NASCAR implemented an RFID program. To ensure the integrity of its chas-sis certification process, the organization elected to utilize low-frequency (LF) tags.In 2011, NASCAR expanded the program and transitioned to ultrahigh-frequency(UHF). The UHF tags and readers are now utilized to increase the integrity of the in-spection process, while also reducing staffing requirements. Hear how the organiza-tion is using the technology to ensure that Goodyear tires are read and verified.

LOW-COST UBIQUITOUS PASSIVE RFID REAL-TIME LOCATION-SENSING SYSTEMA groundbreaking real-time location system (RTLS) developed at the University ofCambridge, will allow retailers, airlines and other businesses to inexpensively andeffectively monitor these items’ locations in real time. Learn how this solution willhelp RFID technology to move away from a conventional narrow-portal approach toa ubiquitous-coverage solution.

Geir Vevle CTO HRAFN

Jeremy Mercer Project Engineer Honeywell Aerospace

Chris Diorio CTO Impinj

Jerry Kaproth Safety Coordinator NASCAR

Sithamparanathan Sabesan, M.Phil., Ph.D.Junior Research Fellow, Girton College Cambridge University

9

CONFERENCE AGENDAwww.rfidjournalevents.com/live



MEET RFID DECISION MAKERSFOR EXHIBITION AND SPONSORSHIP INFORMATION,

PLEASE CONTACT:

Alan McIntoshDIRECTOR OF SALES

212-584-9400 ext. [email protected]

Matthew SingerDIRECTOR OF SALES

212-584-9400 ext. [email protected]

Academia RFID

AeroScout

Agid (France Pavilion)

AiRISTA

Alien Technology

Applied Wireless ID (AWID)

Argonne National Laboratory

Atlantic RF

austriamicrosystems AG

Avery Dennison RFID

Avery Dennison Retail Branding

and Information Solutions

Balluff

Baracoda—

IngenicoHealthcare/e-ID

bielomatik

Biolog-id

CAEN RFID

CDO Technologies

Ceyon Technology Co.

Checkpoint Systems

Cipher Lab USA

Clean Tech Cleaning Cards

Confidex

Convergence Systems Ltd.

Cubic Global Tracking Solutions

Datamax-O’Neil

Delo Industrial Adhesives

Ekahau

Embisphere

Emerson & Cuming Microwave

Products

ETA International

Evanhoe & Associates

Favite

FEIG Electronics

French National RFID Centre

(CNRFID) French Pavilion

sponsored by Ubifrance

Fujitsu

GAO RFID

Golden Spring Internet

Guard RFID Solutions

Hangzhou Century Co.

Hanmi IT

HID Global

Holland 1916

Hong Kong RFID

IDENTEC SOLUTIONS

IDS Microchip

IDTechEx

iDTRONIC GmbH

IER

iGPS (Intelligent Global Pooling

Systems)

Impinj

InfinID Technologies

InfoChip

InSync Software

Intelleflex

Intelligent Loss Prevention (ILP)

Intermec Technologies

Invengo Information

Technology Co.

ITC Infotech

Jamison RFID

JMD Etiquettes

Keonn

Laird Technologies

Lockwood Worldwide

Lowry Computer Products

LSIS Co.

MAC Technologies

MAINtag

Marubeni Chemix Corp.

Maxell

Meritag

Metalcraft

Mid-South Marking Systems

(MSMS)

Mighty Card

Mobile Mark

Mojix

Motorola

MTI

MTI Wireless Edge

Multek Flexible Circuits

Murata Electronics

National Instruments

Navizon

New Wave Sensors

New Wave Sensors

Nexjen Systems

OATSystems, a division of

Checkpoint Systems

Omni-ID

Orbiter LLC

Phychips

Precyse Technologies

Primera

Psion

Q-Track

RCD Technology

Redpine Signals

Repacorp

Retailers Advantage

Revere Security

RF Code

RF iDent Sdn Bhd

RFID Enabled Solutions

RFID Global Solution

RTV Engineering

SAG (Securitag Assembly

Group)

Seagull Scientific

Secura Key

Sense Technology

Shanghai Aviation Printing

Shanghai Quanray Electronics Co.

Shenzhen Hyan

Microelectronics

SimplyRFID

Sirit

Smartrac Technology U.S.

SML RFID

STid

Syrma Technology

Tageos

Tamarack Products

Tego

The Bar Code News

The Tag Factory

ThingMagic

Times-7

Trazetag by Etiflex

Twiister Systems

Ubique.Tag

UPM RFID

Vanguard ID Systems

Venture Research

VICS Item Level RFID Initiative

(VILRI)

Vossel LLC

Voyantic Ltd.

Walki Group

William Frick & Co.

Xeno Energy Co.

Xerafy

Xindeco IOT

XIO Strategies

Xtreme RFID

Zebra Technologies

Zhejiang Haikang

Zhejiang Junmp Technology Co.

EXHIBITORSSPONSORS & PARTNERS

ASSOCIATION SPONSORS

MEDIA PARTNERS

PLATINUM SPONSORS

UHF TAG SPONSOR

EXPERIENCE THE INDUSTRY’S LARGESTEXHIBIT HALL

PREFERRED PUBLIC RELATIONS PARTNER


CORNERSTONE AND REGISTRATION SPONSOR

ROI APPLICATION SPONSORS

RESEARCH PARTNERS

Retail Branding and Information Solutions

PRECONFERENCE SPONSORS

TECHNICAL TRAINING PARTNER

11

GROUP REGISTRATION—SAVE 20%Team discounts of 20% off each registration are available togroups of more than three registrants from the same company staying at the Swan and Dolphin. Discounts areavailable on the ALL-ACCESS PASS, CONFERENCE + PRECONFERENCE PASS and CONFERENCE PASS categoriesonly. Discounts cannot be combined with any other offer. To secure the team discount, online registrations must becompleted during the same online session, and utilize promotional code GRP.

3 EASY WAYS TO REGISTERTO REGISTER ONLINE: Please visit www.rfidjournalevents.com/live. Payment for onlineregistration can be made by credit card (MasterCard, Visa orAmerican Express), company check or bankwire transfer.

TO REGISTER BY PHONE: Please call +1 (631) 249-4960between 8:00 AM and 5:00 PM EST. Payment for phone registration can be made by credit card (MasterCard, Visa orAmerican Express), company check drawn on U.S. funds orbank wire transfer. Payments by company check must be received within 10 business days. Checks should be madepayable to RFID Journal, LLC. If you have any questions aboutthese alternative payment options, please [email protected].

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REGISTRATION AND PAYMENT INFORMATION

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HOTEL INFORMATION AND RESERVATIONS

The award-winning Walt Disney World Swan and Dolphin Resort in Orlando, Fla., is located in theheart of the Walt Disney World®, and is your gateway to Central Florida's illustrious theme parks andattractions. Guest benefits include superior service, luxurious facilities, guest rooms featuring theHeavenly Bed®, the Mandara Spa, 17 spectacular restaurants and lounges, five pools, a white-sandbeach, two health clubs, tennis, nearby golf and many special Disney benefits, including compli-mentary transportation to all Walt Disney World® theme parks and attractions, and exclusive ExtraMagic Hours in the theme parks.

Don’t miss any networking opportunities—stay at the hotel wherethe event is being held!

TWO EASY WAYS TO BOOK YOUR ROOM: › ONLINE:www.swandolphin.com› BY PHONE: You may book your reservation by calling the Swan and Dolphin toll-free at (888) 828-8850. International guests may call +1 (407) 934-4000.

BEST VALUE! ALL-ACCESS PASS (APR. 3-5)

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FAST-TRACK RFID DEPLOYMENT TRAINING + CONFERENCE PASS (APR. 3-5)

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FAST-TRACK RFID APPLICATIONS DEVELOPERS TRAINING + CONFERENCE PASS (APR. 3-5)

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Paul D. Steinberg

Aaron Druyvesteyn

Maryanne Flynn

Shahrokh Shahidzadeh

LEARN HOW THESE INDUSTRY LEADERS ARE PUTTING RFID TO WORK

FEATURED SPEAKERS INCLUDE:KEYNOTE SPEAKERS:

Bill ConnellShay O’NealKimberly BrayleyJohn Johnson, Ph.D.Roger V. Blazek

Vinny PagliucaDr. James M. ShulerCraig CastoLloyd V. Whiting, IIBetsy Cohen

Tony SuttonDr. Sanjay SarmaMichael KohlerJerry KaprothStacey Shulman

Adam M. WarmackDr. Ravi MargasahayamCarlo K. NizamRajat RajbhandariMichael Smith

10TH ANNIVERSARY

APR. 3-5, 2012WALT DISNEY WORLDSWAN AND DOLPHIN

RESORTORLANDO, FLA.

REGISTER NOW AND SAVE AN EXTRA 10% OFF REGULAR RATES WITH CODE

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