learn how to sell via email
DESCRIPTION
Batchbook free webinar. For this webinar we are joined by Chris Wolfel from Yesware. Chris shares tips on selling via email, including how to recognize which sales stage you are in, what the most important part of an email is, and how to make sure your emails are read and responded to.TRANSCRIPT
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Learn How to Sell Via Email
Learn How to Sell Via Email
with &
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More questions? Contact us:
How to participate:Ask questions in the question box of GoTo WebinarTweet questions to @Batchbook
&batchbook.com/support/ www.yesware.com/contact-us
Content Manager, Batchbook
@batchbook
@bradfordshimp
www.batchbook.com
Bradford Shimp
4#DisqusWeb
Sales Consultant, Yesware
www.yesware.com
Christopher Wolfel
@Yesware
@CJWolfel13
5
What are the stages of What are the stages of an email sales process?an email sales process?
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Stages of the sales process
Need recognition
Assessment of alternatives
Post purchase
Information gathering
Purchase
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What is the most What is the most important part of an important part of an
email?email?
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The Subject Line is Key
Grab attention, make them want to open it
Keep it shortBe relevant to the reader
Bad
Good
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What are other What are other important aspects of a important aspects of a
sales email?sales email?
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First SentenceProvide value
Be relevant to the reader
BodyKeep it short
Break up sections
Call to actionPropose or declare next steps
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How do you make sure How do you make sure some reads your entire some reads your entire
email?email?
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Put them firstMake it personal
Provide real value
Keep it short
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For example
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When can you email?When can you email?
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All the timeGenerate interest
Call follow-up
During the sales process
Post purchase
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What “unique” What “unique” techniques can you use techniques can you use
in emails?in emails?
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Clever subject linesSEOpportunity
Make it rain with Yesware
Make a joke
Be surprising
Use humor
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Did you fall?
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3 Things to remember
Selling is a process, stick with it
Test your subject lines
Provide value so you can keep emailing
Thank You!
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