learn exactly what mobile users need
DESCRIPTION
My Tropical Think Tank PresentaitonTRANSCRIPT
Greg Hickman -‐ MobileMixed.com
MOBILE USERS NEEDLearn Exactly What
@gjhickman
BY 2015, MORE U.S. INTERNET USERS WILL ACCESS THE INTERNET THROUGH MOBILE DEVICES THAN THROUGH PC’S
OR OTHER WIRELINE DEVICES
MOBILE
PC
2015
40%
OF GLOBAL YOUTUBE VIEWS COME FROM MOBILE
51%
OF ALL EMAIL IS OPENED FROM MOBILE
61%OF ALL THAT FOLLOWED A GROUP/LIKED PAGE CREATED BY BRAND CAME FROM
MOBILE
61%
OF PODCAST DOWNLOADS HAPPEN ON A MOBILE DEVICE
65%OF ALL WATCHED VIDEO CLIPS ON
FACEBOOK WERE ON MOBILE
68%OF ALL CLICKED FACEBOOK “LIKE”
BUTTONS ARE FROM MOBILE
73%OF ALL UPLOADED & SHARED PHOTOS
ON FACEBOOK ARE FROM MOBILE
88%OF ALL UPLOADED AND SHARED
PHOTOS ON TWITTER CAME FROM MOBILE
90%OF SHARED LINKS TO BLOGS ON
TWITTER CAME FROM MOBILE
“Get your content ready to go anywhere because it’s going to go everywhere”.
Brad Frost
MOBILE USERS NEED?What do
ENHANCE
PERFORM
INTERACT
ACCESS
Hierarchy Of Mobile User Needs
ENHANCE
PERFORM
INTERACT
ACCESS
ENHANCE
PERFORM
INTERACT
ACCESS
Access. Get what you ask for.
ENHANCE
PERFORM
INTERACT
ACCESS
Interact. Can they get around?
ENHANCE
PERFORM
INTERACT
ACCESS
Performance. Don’t assume much about mobile users context.
74%OF CONSUMERS WILL WAIT 5 SECONDS
FOR A WEB PAGE TO LOAD ON THEIR MOBILE BEFORE ABANDONING THE SITE
46%OF CONSUMERS ARE UNLIKELY TO
RETURN TO A MOBILE SITE IF IT DIDN’T WORK PROPERLY DURING LAST VISIT.
71%OF MOBILE BROWSERS EXPECT WEB
PAGES TO LOAD ALMOST AS QUICKLY OR FASTER AS WEB PAGES ON THEIR PC.
ENHANCE
PERFORM
INTERACT
ACCESS
Enhance. One size does not fit all.
So what does mobile mean for you?
Know your customer. Know their tools.
images © Jason Travis
Know your customer. Know their tools.
• Background • Demographics • Identifiers • What Kind Of Phone? • How Do They Use
Their Phone? • Goals • Challenges • How You Can Help • What Do They Say? • Common Objections • Elevator Pitch?
Mass Marketing Tactics Niche Marketing Tactics
SMS Voice Mobile Web
Social Email Mobile Search
Apps Games MMS Display Adv
Video
Persona 1
Persona 2
Persona 3
Heat Legend
Low M
Medium
High
Your Mobile Tactic Heat map
Mass Marketing Tactics Niche Marketing Tactics
SMS Voice Mobile Web
Social Email Mobile Search
Apps Games MMS Display Adv
Video
Persona 1
Persona 2
Persona 3
Heat Legend
Low M
Medium
High
Your Mobile Tactic Heat map
How do I build my heat map?
IDEAS SURVEY
ANALYTICS HEAT MAPS
EXISTING CONVERSIONS !
It’s time to prepare for the next generation of your audience.
Greg Hickman -‐ MobileMixed.com
Questions?
mobilemixed.com/newsletter